Free ebook on using Google Ads to grow your brand through campaigns, targeting, ads, conversion tracking, and optimization.
Free ebook + audiobook content
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Google Ads account creation
+ Exercise: What is the first step to create a Google Ads account? 1 minutes
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Setting up advertising campaigns
+ Exercise: What is the first step to set up an advertising campaign on Google Ads? 2 minutes
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Choosing relevant keywords
+ Exercise: What is the first step in choosing the right keywords in a Google Ads campaign? 2 minutes
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Setting budget for campaigns
+ Exercise: What is the first step in setting a budget in Google Ads? 2 minutes
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Selection of ad networks
+ Exercise: What is the most suitable Google ad network for companies that want to reach people who are looking for specific products or services? 1 minutes
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Creating attractive and effective ads
+ Exercise: What is the importance of using relevant keywords in Google Ads? 1 minutes
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Setting conversion goals
+ Exercise: What is the importance of establishing conversion goals in an advertising campaign on Google Ads? 2 minutes
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Campaign performance monitoring
+ Exercise: What metric represents the percentage of people who clicked on your ads compared to the number of times they were shown? 2 minutes
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Metrics and results analysis
+ Exercise: What is the metric that represents the average amount spent for each conversion obtained in Google Ads? 2 minutes
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Optimizing campaigns to improve performance
+ Exercise: What is one of the important strategies to optimize your Google Ads campaigns? 2 minutes
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A/B testing of ads
+ Exercise: What is the purpose of A/B testing of ads in Google Ads? 1 minutes
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Target Audience Segmentation
+ Exercise: What is one of the targeting options available in Google Ads to target ads to a specific audience? 1 minutes
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use of remarketing
+ Exercise: What is the first step to use remarketing in Google Ads? 1 minutes
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Setting up ad extensions
+ Exercise: What is the importance of configuring ad extensions completely and accurately? 1 minutes
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Setting follow-up goals
+ Exercise: What is one of the benefits of setting up tracking goals in Google Ads? 2 minutes
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Creating ad groups
+ Exercise: What is the fundamental step for the success of a Google Ads campaign? 2 minutes
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Setting bids for keywords
+ Exercise: What is the bid setting in Google Ads? 1 minutes
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Mobile campaign management
+ Exercise: What is the importance of considering the type of mobile device on which the ad will be displayed? 1 minutes
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Using location targeting
+ Exercise: What is one of the biggest advantages of location targeting in Google Ads? 2 minutes
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Use of language targeting
+ Exercise: What is the purpose of language targeting in Google Ads? 1 minutes
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Using time targeting
+ Exercise: What is the advantage of time targeting in Google Ads? 1 minutes
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Using device targeting
+ Exercise: How important is device targeting in Google Ads? 2 minutes
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Use of video ads
+ Exercise: What is one of the advantages of video ads over other advertising formats? 2 minutes
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Creating ads for mobile apps
+ Exercise: What is the first step to create a mobile app ad in Google Ads? 2 minutes
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Setting up display campaigns
+ Exercise: What is the first step to set up display campaigns in Google Ads? 2 minutes
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Creating responsive ads
+ Exercise: What is the first step to create a responsive ad on Google Ads? 2 minutes
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Shopping campaign setup
+ Exercise: What is the first step to set up a shopping campaign in Google Ads? 2 minutes
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Creating dynamic text ads
+ Exercise: What is the first step to create a dynamic text ad in Google Ads? 1 minutes
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Image ad creation
+ Exercise: What is the third step to create an image ad in Google Ads? 2 minutes
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Setting up discovery campaigns
+ Exercise: What is the first step in setting up a discovery campaign in Google Ads? 2 minutes
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Creating Discovery Ads
+ Exercise: What is the first step to create a discovery ad in Google Ads? 2 minutes
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Creating carousel ads
+ Exercise: How to create a carousel ad in Google Ads? 1 minutes
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Creating ads in catalog format
+ Exercise: What is one of the advantages of ads in catalog format on Google Ads? 2 minutes
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Creating ads in HTML5 image format
+ Exercise: What is one of the advantages of ads in HTML5 image format? 2 minutes
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Creating ads in HTML5 text format
+ Exercise: What is the first step to create ads in HTML5 text format? 2 minutes
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Creating ads in HTML5 display format
+ Exercise: What is the first step to create ads in HTML5 display format? 3 minutes
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Creating ads in rich media format
+ Exercise: What is the importance of usability when creating advertisements in rich media format? 2 minutes
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Creating ads in HTML5 video format
+ Exercise: What is the first step in creating an effective HTML5 video ad? 2 minutes
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Creating ads in interactive display format
+ Exercise: What is the first step to create an interactive display ad? 1 minutes
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Creating ads in responsive display format
+ Exercise: What is the first step to create a responsive display ad in Google Ads? 1 minutes
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Creating ads in interactive video format
+ Exercise: What is one of the advantages of interactive video ads? 2 minutes
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Creating ads in responsive video format
+ Exercise: What is the first step to create a responsive video ad in Google Ads? 1 minutes
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Creating ads in dynamic display format
+ Exercise: What is one of the most important parts of creating a dynamic display ad? 2 minutes
About the free ebook with audio
Step by Step on How to Use Google Ads to Grow Your Brand
This free online ebook explains how to use Google Ads strategically to increase brand visibility, attract qualified traffic, and turn advertising activity into measurable business results.
Learn how to build a solid campaign foundation, from account creation and keyword research to budgets, bidding, audience targeting, and conversion tracking. The material emphasizes practical decisions that help you connect ads with clear marketing goals.
Build campaigns with purpose
Discover how campaign structure, ad groups, relevant keywords, and compelling ad copy work together. You will also explore options for Search, Display, Shopping, video, mobile app, and Discovery advertising, allowing you to choose formats that fit your offer and audience.
Measure, test, and improve
Effective advertising requires ongoing review. This ebook shows how to monitor performance, interpret key metrics, set follow-up goals, and optimize campaigns through A/B testing. It also addresses remarketing, ad extensions, and targeting by location, language, schedule, and device.
Expand your creative approach
Explore responsive, dynamic, image, catalog, carousel, HTML5, rich media, interactive, and video ad formats. Use these approaches to deliver relevant messages across Google’s advertising environments while keeping performance and conversion goals in focus.
Who this ebook is for
It is designed for business owners, marketing professionals, and digital marketers who want a structured reference for planning, launching, analyzing, and refining Google Ads campaigns to support brand growth.
How do I choose keywords for a Google Ads campaign?
Select terms that match search intent, your offer, and the landing page, then refine them using performance data.
What metrics should I monitor in Google Ads?
Track impressions, clicks, click-through rate, conversions, cost per conversion, and return on ad spend.
How can remarketing help grow a brand?
Remarketing reconnects with previous visitors using tailored ads that encourage them to return and convert.
This ebook/audiobook includes:
1 hours and 36 minutes of audio content
Digital certificate of course completion (Free)
Exercises to train your knowledge
100% free, from content to certificate
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