What digital marketing skills are covered in the Google Digital Marketing and Ecommerce course?

The course covers SEO, search and display ads, social media, email marketing, customer journeys, analytics, e-commerce stores, and customer loyalty.

Does the course teach how to measure digital marketing campaign performance?

Yes. It explains KPIs, campaign metrics, Google Analytics, Google Ads reporting, conversion rates, and how to share insights with stakeholders.

What e-commerce topics are included in the Google Digital Marketing and Ecommerce course?

Topics include online store setup, secure payments, Google Merchant Center, e-commerce advertising, customer engagement, loyalty programs, and store trend analysis.

Free Course Image Google Digital Marketing and Ecommerce

Free online course Google Digital Marketing and Ecommerce

Duration of the online course: 13 hours and 33 minutes

4.8

(20)

Build job-ready digital marketing skills in a free online course: SEO, ads, analytics, social and e-commerce basics—learn fast and earn a certificate.

In this free course, learn about

Core digital marketing concepts, history (1994 first online transaction), and channel overview
Customer journey mapping, marketing funnel stages, and how to use personas to target audiences
Brand equity: what it is, why it matters online, and how it influences trust and conversion
Performance marketing fundamentals: goals, attribution mindset, and measuring success with KPIs
SEO fundamentals: how search works, on-page optimization, and recommended image optimization practices
Search engine marketing (SEM) and display advertising basics, including responsive display ad advantages
Social media marketing strategy: planning, publishing, social listening, and handling negative sentiment
Paid social tactics, including remarketing/retargeting concepts and campaign objectives
Social media analytics: key benefits, reporting, and turning data into campaign improvements
Email marketing: ROI expectations, email types (incl. retention), tools, segmentation, and KPI vs metrics
Marketing analytics & measurement using Google Analytics/Google Ads; roles/permissions and dashboards
Communicating insights: selecting effective charts (e.g., time-series) and sharing with stakeholders
E-commerce foundations: online store components, secure payments, Merchant Center benefits, ad benefits
E-commerce success: engagement practices, loyalty/rewards programs, trends analysis, conversion rate meaning

About the free online course

Learn how to plan, launch, and improve digital marketing that drives real business results. This free online course guides you through the modern customer journey, showing how people discover brands, compare options, and decide to buy—so you can create messages and campaigns that match intent at every step.

You will build a practical foundation in digital marketing strategy, from strengthening brand value to choosing the right channels for growth. The course connects the big picture to everyday execution, helping you understand when organic visibility matters most, when paid promotion can accelerate results, and how to keep campaigns consistent across touchpoints.

A key focus is performance and measurement. You will learn how to think in outcomes, not vanity metrics, and how to define meaningful goals using KPIs. With a strong analytics mindset, you will practice interpreting data from widely used tools and turning numbers into clear insights that guide better decisions, budget choices, and stakeholder reporting.

You will also explore channel-specific skills that employers value, including search visibility with SEO, search and display advertising concepts, social media planning and engagement, paid social approaches like remarketing, and email marketing for acquisition, retention, and segmentation. Throughout, the emphasis stays on understanding what works, why it works, and how to improve it with testing and reporting.

To round out the learning, the course introduces the essentials of e-commerce, from how online stores operate to ways to attract customers, build loyalty, and track conversion performance. If you are aiming for a career shift, a promotion, or a stronger business toolkit, you will finish with a clearer understanding of how digital marketing and e-commerce fit together—and the confidence to apply these skills to real projects.

Course content

Video class: Intro to Digital Marketing 19m
Exercise: What was the nature of the first online transaction made in 1994?
Video class: The Customer Journey 31m
Exercise: Which aspect is NOT a traditional stage of the marketing funnel?
Video class: Digital Marketing 39m
Exercise: Why is the concept of brand equity essential in digital marketing?

Video class: Measure Performance Success | Google Digital Marketing 19m
Exercise: Which of the following is an accurate description of performance marketing?
Video class: Introduction to attract and engage customers | Google Digital Marketing 37m
Exercise: What is the purpose of a customer persona in digital marketing?
Video class: Understand search engine optimization (SEO) | Google Digital Marketing 38m
Exercise: What is the primary function of search engine optimization (SEO) in digital marketing?

Video class: Apply search engine optimization (SEO) | Google Digital Marketing 29m
Exercise: Which is NOT one of the recommended practices for optimizing images on a website?
Video class: Search engine marketing and display advertising | Google Digital Marketing 41m
Exercise: What is the primary advantage of using responsive display ads within the Google Display Network?
Video class: Introduction to social media marketing | Google Digital Marketing 23m
Exercise: What is the purpose of a social media marketing strategy?

Video class: Social media strategy, planning, and publishing | Google Digital Marketing 31m
Exercise: Why is it important to have a social media strategy?
Video class: Listening and engagement on social media | Google Digital Marketing 37m
Exercise: Which of the following best represents the action that should be taken when a company faces negative social media sentiment about a product?
Video class: Paid social media | Google Digital Marketing 27m
Exercise: In the context of paid social media marketing, what does the term 'remarketing' refer to?

Video class: Social media analytics and reporting | Google Digital Marketing 27m
Exercise: What are the potential benefits of using social media analytics in a marketing campaign?
Video class: Introduction to email marketing | Google Digital Marketing 23m
Exercise: What is the estimated return on investment (ROI) for email marketing as mentioned in the text?
Video class: Types of email marketing | Google Digital Marketing 23m
Exercise: In the context of email marketing campaigns, what is the purpose of sending out retention emails?

Video class: Useful tools for email marketing | Google Digital Marketing 29m
Exercise: What are the four major ways to categorize email lists for segmentation in email marketing?
Video class: Collect and analyze email campaign data | Google Digital Marketing 19m
Exercise: What distinguishes a Key Performance Indicator (KPI) from other metrics in email marketing?
Video class: Marketing Analytics and Measurement | Google Digital Marketing 28m
Exercise: Which of the following is NOT an appropriate tool for monitoring digital media campaign performance?

Video class: Use metrics from Google Analytics and Google Ads | Google Digital Marketing 21m
Exercise: Which role is required in Google Analytics to be able to view metrics and modify reports?
Video class: Measure the success of marketing campaigns | Google Digital Marketing 18m
Exercise: What is a key factor in evaluating if a marketing campaign has been successful?
Video class: Share metrics and insights with stakeholders | Google Digital Marketing 29m
Exercise: Which type of chart would be best suited to showing how a metric changes over an extended period of time?

Video class: Introduction to e-commerce and online stores | Google Digital Marketing 37m
Exercise: Which element of an e-commerce platform is specifically responsible for ensuring a secure way to process online financial transactions?
Video class: Learn about online stores | Google Digital Marketing 32m
Exercise: What is one of the main benefits of registering an e-commerce store with the Google Merchant Center?
Video class: Ads and campaigns in e-commerce | Google Digital Marketing 38m
Exercise: Which of the following is NOT a benefit of online advertising?

Video class: Engage customers with an online store | Google Digital Marketing 17m
Exercise: Which practices can engage customers and lead to a more successful e-commerce business?
Video class: Introduction to building customer loyalty online | Google Digital Marketing 31m
Exercise: Which of the following is NOT a common type of rewards program mentioned in the course materials?
Video class: Prep for jobs in digital marketing 29m
Exercise: Which of the following best describes the purpose of an e-commerce portfolio?

Video class: Analyze trends for an online store | Google Digital Marketing 25m
Exercise: What does the conversion rate in an e-commerce store indicate?

Learn abouteCommerce

Explore free online eCommerce courses designed to help you build, launch, and grow a successful online store. Learn essential skills in digital marketing, product sourcing, store management, customer service, payments, analytics, and sales strategy. Study at your own pace, gain practical eCommerce knowledge, and earn a certificate to showcase your new skills.

Free online courses on Digital marketing

Learn aboutDigital marketing

Explore the best free online digital marketing courses and earn a certificate to showcase your skills. Learn SEO, social media marketing, content strategy, email campaigns, analytics, paid advertising, and more at your own pace. Start building job-ready digital marketing expertise today with flexible, beginner-friendly courses available at no cost.