Free online courseGoogle Digital Marketing and Ecommerce

Duration of the online course: 13 hours and 33 minutes

4.8

StarStarStarStarStar

(10)

Master digital marketing and e-commerce with Google Career Certificates. Learn SEO, social media marketing, email campaigns, analytics, and more. Propel your business skills.

Course Description

The "Google Digital Marketing and Ecommerce" course, offered under a prestigious certificate program, is a comprehensive program tailored for individuals desiring in-depth knowledge and skills in the realm of digital marketing and ecommerce. With a commitment time of 13 hours and 33 minutes, this course is the ideal blend of theory and practical application, making it an optimal choice for aspiring digital marketers. It has garnered an outstanding average rating of 5 stars, showcasing the highly positive reception from its participants.

Positioned within the Business Administration category, and more specifically in the Digital Marketing subcategory, this course delves deep into the myriad facets of digital marketing. It begins with an introductory overview of digital marketing, providing a strong foundation for learners to understand the evolving landscape of the digital domain. This includes a comprehensive explanation of the customer journey, which is crucial for devising effective marketing strategies.

As you progress, the course meticulously covers the core components of digital marketing, emphasizing the importance of measuring performance success. It equips learners with the skills needed to attract and engage customers through various strategies and tools. A significant portion of the curriculum is dedicated to Search Engine Optimization (SEO), from understanding its fundamentals to applying advanced techniques, ensuring that learners can improve website visibility and drive organic traffic.

Furthermore, the course explores the realms of search engine marketing and display advertising, providing insights on how to effectively utilize these channels for maximum impact. Social media marketing is covered extensively, with sections dedicated to devising strategies, planning, publishing content, and engaging with audiences. The course also delves into the intricacies of paid social media campaigns and the importance of social media analytics and reporting.

Email marketing is another critical component of this course. Learners will be introduced to different types of email marketing, useful tools, and methods for collecting and analyzing campaign data. This knowledge is essential for crafting compelling email marketing strategies that resonate with audiences and drive results.

The course also underscores the significance of marketing analytics and measurement, utilizing metrics from Google Analytics and Google Ads to evaluate the success of marketing campaigns. It emphasizes the importance of sharing these metrics and insights with stakeholders to inform decision-making processes.

An introduction to ecommerce and online stores forms a pivotal part of the curriculum. Learners will gain insights into setting up and managing online stores, running ads and campaigns, and engaging customers effectively. The course also touches on building customer loyalty and analyzing trends, empowering learners to create and sustain successful online businesses.

To culminate the learning experience, the course offers preparatory guidance for pursuing careers in digital marketing, ensuring learners are well-equipped to step into the professional world with confidence.

Conteúdo do Curso

  • Video class: Intro to Digital Marketing

    0h19m

  • Exercise: What was the nature of the first online transaction made in 1994?

  • Video class: The Customer Journey

    0h31m

  • Exercise: Which aspect is NOT a traditional stage of the marketing funnel?

  • Video class: Digital Marketing

    0h39m

  • Exercise: Why is the concept of brand equity essential in digital marketing?

  • Video class: Measure Performance Success | Google Digital Marketing

    0h19m

  • Exercise: Which of the following is an accurate description of performance marketing?

  • Video class: Introduction to attract and engage customers | Google Digital Marketing

    0h37m

  • Exercise: What is the purpose of a customer persona in digital marketing?

  • Video class: Understand search engine optimization (SEO) | Google Digital Marketing

    0h38m

  • Exercise: What is the primary function of search engine optimization (SEO) in digital marketing?

  • Video class: Apply search engine optimization (SEO) | Google Digital Marketing

    0h29m

  • Exercise: Which is NOT one of the recommended practices for optimizing images on a website?

  • Video class: Search engine marketing and display advertising | Google Digital Marketing

    0h41m

  • Exercise: What is the primary advantage of using responsive display ads within the Google Display Network?

  • Video class: Introduction to social media marketing | Google Digital Marketing

    0h23m

  • Exercise: What is the purpose of a social media marketing strategy?

  • Video class: Social media strategy, planning, and publishing | Google Digital Marketing

    0h31m

  • Exercise: Why is it important to have a social media strategy?

  • Video class: Listening and engagement on social media | Google Digital Marketing

    0h37m

  • Exercise: Which of the following best represents the action that should be taken when a company faces negative social media sentiment about a product?

  • Video class: Paid social media | Google Digital Marketing

    0h27m

  • Exercise: In the context of paid social media marketing, what does the term 'remarketing' refer to?

  • Video class: Social media analytics and reporting | Google Digital Marketing

    0h27m

  • Exercise: What are the potential benefits of using social media analytics in a marketing campaign?

  • Video class: Introduction to email marketing | Google Digital Marketing

    0h23m

  • Exercise: What is the estimated return on investment (ROI) for email marketing as mentioned in the text?

  • Video class: Types of email marketing | Google Digital Marketing

    0h23m

  • Exercise: In the context of email marketing campaigns, what is the purpose of sending out retention emails?

  • Video class: Useful tools for email marketing | Google Digital Marketing

    0h29m

  • Exercise: What are the four major ways to categorize email lists for segmentation in email marketing?

  • Video class: Collect and analyze email campaign data | Google Digital Marketing

    0h19m

  • Exercise: What distinguishes a Key Performance Indicator (KPI) from other metrics in email marketing?

  • Video class: Marketing Analytics and Measurement | Google Digital Marketing

    0h28m

  • Exercise: Which of the following is NOT an appropriate tool for monitoring digital media campaign performance?

  • Video class: Use metrics from Google Analytics and Google Ads | Google Digital Marketing

    0h21m

  • Exercise: Which role is required in Google Analytics to be able to view metrics and modify reports?

  • Video class: Measure the success of marketing campaigns | Google Digital Marketing

    0h18m

  • Exercise: What is a key factor in evaluating if a marketing campaign has been successful?

eCommerce

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Introduction to eCommerce

Delve into the basics with our introductory courses that cover the fundamentals of eCommerce. Learn about the different types of online business models, how to set up an online store, and the key strategies for attracting your first customers. Our step-by-step guides will help you navigate the initial stages of establishing your online presence.

eCommerce Marketing Strategies

Discover the secrets to driving traffic and increasing sales with our courses focused on eCommerce marketing. From search engine optimization (SEO) to social media advertising, email marketing to content creation, our expert-led tutorials will show you how to create a winning marketing plan that resonates with your target audience.

SEO for eCommerce

Maximize your online visibility with our specialized SEO courses for eCommerce websites. Learn how to conduct keyword research, optimize product descriptions, and implement technical SEO to improve your search rankings and attract high-intent customers to your store.

Social Media Mastery

Unlock the power of social platforms with courses that teach you how to leverage Facebook, Instagram, Twitter, and Pinterest for your eCommerce business. Understand how to create engaging content, run effective campaigns, and measure the success of your social media efforts.

Website Optimization & User Experience

Ensure your online store delivers a seamless shopping experience with our courses on website optimization and user experience (UX) design. Learn about the importance of website speed, mobile responsiveness, and intuitive navigation to keep customers satisfied and reduce cart abandonment rates.

Conversion Rate Optimization

Turn visitors into buyers by mastering the art of conversion rate optimization (CRO). Our courses will guide you through the process of analyzing user behavior, A/B testing, and implementing changes that encourage customers to complete their purchases.

Managing Your eCommerce Business

Running an eCommerce business involves more than just selling products online. Our courses offer insights into inventory management, customer service, shipping and fulfillment, and the legal aspects of operating an online store. Gain the skills to manage your business efficiently and provide excellent customer experiences.

Analytics and Data-Driven Decision Making

Learn how to make informed decisions with courses on analytics for eCommerce. Understand how to track key performance indicators (KPIs), interpret data, and use insights to optimize your sales strategies and grow your business.

Join Our Community of eCommerce Professionals

By signing up for our free online courses, you'll not only gain valuable knowledge but also become part of a community of like-minded individuals passionate about eCommerce. Share experiences, ask questions, and connect with peers and industry experts. Start your learning journey today and take the first step towards eCommerce success!

Digital marketing

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Embark on a journey to master the ever-evolving landscape of digital marketing with our comprehensive listing of free online courses. Whether you're a budding marketer, a small business owner, or simply looking to enhance your skillset, our selection of courses will equip you with the knowledge and tools necessary to navigate the digital space with confidence.

Explore Core Digital Marketing Principles

Begin with the basics by delving into courses that cover fundamental digital marketing principles. Learn about the different facets of online marketing, including search engine optimization (SEO), content marketing, social media strategies, and email marketing. Understand how to create a cohesive digital marketing plan that aligns with your business goals and resonates with your target audience.

Advance Your SEO Knowledge

Gain an edge in the competitive online marketplace with courses focused on SEO. Discover how to optimize your website for search engines, conduct keyword research, and analyze your site's performance to improve your visibility and ranking. Master the art of creating SEO-friendly content that not only appeals to search engines but also provides value to your audience.

Content Marketing Strategies

Dive into the world of content marketing with courses that teach you how to craft compelling content. Learn how to develop a content calendar, create engaging blog posts, videos, and infographics, and use analytics to measure the effectiveness of your content strategy. Understand the role of storytelling in marketing and how to connect with your audience on a deeper level.

Maximize Social Media Impact

Unlock the potential of social media with courses designed to enhance your social media presence. From choosing the right platforms for your brand to creating viral campaigns, these courses will guide you through the process of building a strong social media strategy. Learn about social media advertising, community management, and how to measure social media ROI.

Email Marketing Excellence

Discover the power of email marketing through courses that focus on building and segmenting email lists, crafting effective email campaigns, and adhering to best practices. Learn the ins and outs of email marketing automation and how to use emails to nurture leads and convert them into loyal customers.

Stay Ahead with Emerging Digital Marketing Trends

Keep your skills sharp and stay ahead of the curve with courses on the latest digital marketing trends. Explore topics such as influencer marketing, voice search optimization, artificial intelligence in marketing, and data-driven decision-making. Learn how to leverage new technologies and platforms to gain a competitive advantage and drive innovation in your marketing strategies.

Analytics and Data Interpretation

Understand the importance of data in digital marketing with courses that teach you how to collect, analyze, and interpret data. Learn how to use tools like Google Analytics to track website traffic, user behavior, and campaign performance. Make informed decisions based on data insights to optimize your marketing efforts and achieve better results.

Join the Digital Marketing Revolution

With our curated list of free online courses, there's no better time to start your digital marketing education. Whether you're looking to specialize in a particular area or gain a well-rounded understanding of the digital marketing landscape, these courses provide the flexibility and depth to help you succeed. Start your learning journey today and transform your digital marketing skills.

This free course includes:

13 hours and 33 minutes of online video course

Exercises to train your knowledge

Certificate of course completion

100% free, from content to certificate

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Course comments: Google Digital Marketing and Ecommerce

LL

Lisa lizie

have just ventured in this course but am really grasping most of the detailed information. the lecture is so informative thank you so much

RW

Rod Wilson

Very well assembled and succinctly delivered course. The instructor's delivery is top notch..

DA

David Agyei

thanks very much I this course to improve in my career it's good for me

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