Free online courseGoogle Digital Marketing and Ecommerce

Course Description

Learn how to plan, launch, and improve digital marketing that drives real business results. This free online course guides you through the modern customer journey, showing how people discover brands, compare options, and decide to buy—so you can create messages and campaigns that match intent at every step.

You will build a practical foundation in digital marketing strategy, from strengthening brand value to choosing the right channels for growth. The course connects the big picture to everyday execution, helping you understand when organic visibility matters most, when paid promotion can accelerate results, and how to keep campaigns consistent across touchpoints.

A key focus is performance and measurement. You will learn how to think in outcomes, not vanity metrics, and how to define meaningful goals using KPIs. With a strong analytics mindset, you will practice interpreting data from widely used tools and turning numbers into clear insights that guide better decisions, budget choices, and stakeholder reporting.

You will also explore channel-specific skills that employers value, including search visibility with SEO, search and display advertising concepts, social media planning and engagement, paid social approaches like remarketing, and email marketing for acquisition, retention, and segmentation. Throughout, the emphasis stays on understanding what works, why it works, and how to improve it with testing and reporting.

To round out the learning, the course introduces the essentials of e-commerce, from how online stores operate to ways to attract customers, build loyalty, and track conversion performance. If you are aiming for a career shift, a promotion, or a stronger business toolkit, you will finish with a clearer understanding of how digital marketing and e-commerce fit together—and the confidence to apply these skills to real projects.