Setting follow-up goals

Setting up tracking goals is one of the most important steps to ensure that your Google Ads campaign is running efficiently and that you can track your brand's performance. Tracking goals let you know how many people are visiting your site, how many are signing up for your email list, how many are buying your products, and much more.

Step by step to set up tracking goals in Google Ads

To set up tracking goals in Google Ads, follow these steps:

1. Open your Google Ads account and click "Tools & Settings" in the upper-right corner of the screen.
2. Select "Conversions" under the "Measurement" section and click "+ Conversion".
3. Choose the type of conversion you want to measure. You can choose from many options such as purchases, subscriptions, phone calls and more.
4. Fill in the required information to set up your tracking goal. This can include the goal name, conversion value, conversion time, and more.
5. Select the type of tracking you want to use. You can choose from landing page tracking, event tracking, import tracking, and more.
6. Copy the tracking code generated by Google Ads and paste it on your website.

Once you've set up your tracking goals, you'll be able to track your campaign's performance in Google Ads. You'll be able to see how many people are visiting your site, how many are subscribing to your email list, how many are buying your products, and much more.

Benefits of setting up tracking goals in Google Ads

Setting up tracking goals in Google Ads offers several benefits for your brand, including:

• Accurate measurement of your campaign performance: With tracking goals set up, you'll have an accurate view of how your campaign is performing in Google Ads. You'll know how many people are visiting your website, how many are subscribing to your email list, how many are buying your products, and much more.
• Identifying areas for improvement: With tracking goals set up, you'll be able to identify areas of your campaign that need improvement. For example, if you notice that a lot of people are visiting your website, but not many are signing up for your email list, you can adjust your strategy to encourage more signups.
• Improving ROI: With tracking goals set up, you will be able to improve the ROI of your Google Ads campaign. You'll be able to identify which keywords and ads are driving the most conversions and adjust your strategy to maximize your results.

In summary, setting up tracking goals in Google Ads is essential to ensure that your campaign is working efficiently and that you can track your brand's performance. Follow the steps above to set up your tracking goals and start reaping the benefits today!

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16Creating ad groups

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