Free online courseFundamentals of Digital Marketing

Course Description

Welcome to the "Fundamentals of Digital Marketing" course. This comprehensive course, lasting 6 hours and 20 minutes, is your gateway to mastering the essentials of digital marketing. Set within the broader category of Business Administration and specifically tailored to the subcategory of Digital Marketing, this course introduces you to the vast and dynamic world of online marketing.

Rated an impressive 5 out of 5 stars, the course has garnered acclaim for its thorough coverage and practical insights. The journey begins with an introductory segment, where you'll delve into the Digital Garage ecosystem and recognize the vast potential that the digital landscape offers. From setting your online goals to building and marketing your online presence, each module is designed to equip you with the foundational knowledge required to thrive in the digital space.

You will gain deep insights on how to choose the right online platforms, understand the intricacies of website functionality, and learn the key ingredients of a successful website. Crucial lessons on website usability and design best practices will ensure that your online presence is not only attractive but also user-friendly. Email marketing, a significant component of digital marketing, is covered in detail, providing you with the skills to craft compelling marketing emails and manage successful campaigns.

Search engine optimization (SEO) and search engine marketing (SEM) are pivotal elements of this course. You will explore how search engines operate, the mechanisms behind organic and paid searches, and learn to use tools like Google Search Console. The course provides a robust framework for developing an effective SEO plan, choosing keywords, setting achievable SEO goals, and making your web pages search-friendly.

Additionally, you will discover the nuances of web analytics and how to translate data into actionable insights. From measuring the success of your marketing efforts to understanding the role of web analytics in organic search, these insights will help you refine your strategies and measure performance effectively.

The course also delves into local marketing techniques such as utilizing digital platforms for local advertising, optimizing SEO for local businesses, and leveraging the power of local directories and mobile marketing. You will learn to navigate the world of social media, setting goals, building a long-term strategy, and effectively measuring success while avoiding common pitfalls.

With the evolution of mobile devices, the course covers critical aspects of mobile web and apps, advertising on mobile, and effective use of video content. You will gain expertise in display advertising, understanding ad networks, and the specifics of retargeting.

Last but not least, the course addresses the complexities of international marketing, offering guidance on advertising globally, customer support, and logistics for delivering products worldwide. You'll also learn about the rise of online video, how to integrate video into your online strategy, and creating and promoting budget-friendly video content.

This course concludes with an overview of e-commerce fundamentals, including managing payments, creating a seamless e-commerce experience, product promotion, and retargeting strategies for e-commerce.

Embark on this enlightening journey through the "Fundamentals of Digital Marketing" and equip yourself with the knowledge and skills to excel in the digital marketplace.