Learn the essentials of digital marketing with Google's free online course. Improve your skills in SEO, SEM, social media, email marketing, web analytics, and more.
Welcome to the "Fundamentals of Digital Marketing" course. This comprehensive course, lasting 6 hours and 20 minutes, is your gateway to mastering the essentials of digital marketing. Set within the broader category of Business Administration and specifically tailored to the subcategory of Digital Marketing, this course introduces you to the vast and dynamic world of online marketing.
Rated an impressive 5 out of 5 stars, the course has garnered acclaim for its thorough coverage and practical insights. The journey begins with an introductory segment, where you'll delve into the Digital Garage ecosystem and recognize the vast potential that the digital landscape offers. From setting your online goals to building and marketing your online presence, each module is designed to equip you with the foundational knowledge required to thrive in the digital space.
You will gain deep insights on how to choose the right online platforms, understand the intricacies of website functionality, and learn the key ingredients of a successful website. Crucial lessons on website usability and design best practices will ensure that your online presence is not only attractive but also user-friendly. Email marketing, a significant component of digital marketing, is covered in detail, providing you with the skills to craft compelling marketing emails and manage successful campaigns.
Search engine optimization (SEO) and search engine marketing (SEM) are pivotal elements of this course. You will explore how search engines operate, the mechanisms behind organic and paid searches, and learn to use tools like Google Search Console. The course provides a robust framework for developing an effective SEO plan, choosing keywords, setting achievable SEO goals, and making your web pages search-friendly.
Additionally, you will discover the nuances of web analytics and how to translate data into actionable insights. From measuring the success of your marketing efforts to understanding the role of web analytics in organic search, these insights will help you refine your strategies and measure performance effectively.
The course also delves into local marketing techniques such as utilizing digital platforms for local advertising, optimizing SEO for local businesses, and leveraging the power of local directories and mobile marketing. You will learn to navigate the world of social media, setting goals, building a long-term strategy, and effectively measuring success while avoiding common pitfalls.
With the evolution of mobile devices, the course covers critical aspects of mobile web and apps, advertising on mobile, and effective use of video content. You will gain expertise in display advertising, understanding ad networks, and the specifics of retargeting.
Last but not least, the course addresses the complexities of international marketing, offering guidance on advertising globally, customer support, and logistics for delivering products worldwide. You'll also learn about the rise of online video, how to integrate video into your online strategy, and creating and promoting budget-friendly video content.
This course concludes with an overview of e-commerce fundamentals, including managing payments, creating a seamless e-commerce experience, product promotion, and retargeting strategies for e-commerce.
Embark on this enlightening journey through the "Fundamentals of Digital Marketing" and equip yourself with the knowledge and skills to excel in the digital marketplace.
Video class: Intro to the Digital Garage
0h02m
Exercise: What is one of the benefits of engaging with the digital opportunities available online?
Video class: Your digital opportunity
0h03m
Video class: Your online goals
0h04m
Video class: Building your online presence
0h03m
Video class: Marketing your online presence
0h04m
Exercise: Which of the following practices helps a business appear in the unpaid search results, enhancing their visibility based on the relevance of search queries?
Video class: Analyse and adapt
0h03m
Video class: Choosing your online presence
0h03m
Video class: How websites work
0h03m
Video class: Key website ingredients
0h03m
Exercise: When choosing a domain name for your business website, what is a critical step you must take?
Video class: Websites and your business goals
0h03m
Video class: Make your website easy to use
0h03m
Video class: Website design do’s and don’ts
0h04m
Video class: Email marketing basics
0h05m
Exercise: What is the primary reason for setting goals in email marketing as described in the text?
Video class: Your email marketing options
0h05m
Video class: Crafting great marketing emails
0h04m
Video class: Managing successful email campaigns
0h04m
Video class: Measuring success in email marketing
0h03m
Exercise: What email marketing metric helps in understanding the effectiveness of your email subject line?
Video class: Search engine basics
0h03m
Video class: How search engines work
0h04m
Video class: How search engines see the web
0h04m
Embark on a journey to master the ever-evolving landscape of digital marketing with our comprehensive listing of free online courses. Whether you're a budding marketer, a small business owner, or simply looking to enhance your skillset, our selection of courses will equip you with the knowledge and tools necessary to navigate the digital space with confidence.
Begin with the basics by delving into courses that cover fundamental digital marketing principles. Learn about the different facets of online marketing, including search engine optimization (SEO), content marketing, social media strategies, and email marketing. Understand how to create a cohesive digital marketing plan that aligns with your business goals and resonates with your target audience.
Gain an edge in the competitive online marketplace with courses focused on SEO. Discover how to optimize your website for search engines, conduct keyword research, and analyze your site's performance to improve your visibility and ranking. Master the art of creating SEO-friendly content that not only appeals to search engines but also provides value to your audience.
Dive into the world of content marketing with courses that teach you how to craft compelling content. Learn how to develop a content calendar, create engaging blog posts, videos, and infographics, and use analytics to measure the effectiveness of your content strategy. Understand the role of storytelling in marketing and how to connect with your audience on a deeper level.
Unlock the potential of social media with courses designed to enhance your social media presence. From choosing the right platforms for your brand to creating viral campaigns, these courses will guide you through the process of building a strong social media strategy. Learn about social media advertising, community management, and how to measure social media ROI.
Discover the power of email marketing through courses that focus on building and segmenting email lists, crafting effective email campaigns, and adhering to best practices. Learn the ins and outs of email marketing automation and how to use emails to nurture leads and convert them into loyal customers.
Keep your skills sharp and stay ahead of the curve with courses on the latest digital marketing trends. Explore topics such as influencer marketing, voice search optimization, artificial intelligence in marketing, and data-driven decision-making. Learn how to leverage new technologies and platforms to gain a competitive advantage and drive innovation in your marketing strategies.
Understand the importance of data in digital marketing with courses that teach you how to collect, analyze, and interpret data. Learn how to use tools like Google Analytics to track website traffic, user behavior, and campaign performance. Make informed decisions based on data insights to optimize your marketing efforts and achieve better results.
With our curated list of free online courses, there's no better time to start your digital marketing education. Whether you're looking to specialize in a particular area or gain a well-rounded understanding of the digital marketing landscape, these courses provide the flexibility and depth to help you succeed. Start your learning journey today and transform your digital marketing skills.
6 hours and 20 minutes of online video course
Exercises to train your knowledge
Certificate of course completion
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