Free online courseFundamentals of Digital Marketing

Course Description

Digital marketing is no longer a nice-to-have. It is how customers discover brands, compare options, and decide what to buy. This free online course gives you a clear, practical foundation to confidently build an online presence, attract the right audience, and turn attention into measurable results. Whether you are growing a small business, supporting a team, or exploring a new career path, you will learn how to think strategically and act with purpose across today’s most important digital channels.

You will start by defining what success looks like online: setting realistic goals, choosing the best type of web presence for those goals, and understanding how the web works behind the scenes. From domains and site usability to performance and user experience, the course helps you connect technical choices to customer trust and business outcomes, so your website supports growth instead of becoming a digital brochure that nobody uses.

From there, you will learn how people find information online and how search engines interpret and rank pages. You will explore the difference between organic visibility and paid placements, learn how to select and use keywords, and understand why a structured SEO plan matters over the long term. You will also gain a working view of paid search and how campaigns compete in auctions, including how to improve relevance, refine targeting, and avoid wasted spend through techniques like match types and negative keywords.

Email, social media, mobile, display advertising, and video are approached as parts of one connected customer journey. You will learn how to craft effective messages, test improvements, and measure outcomes with meaningful metrics rather than vanity numbers. Practical work throughout the course reinforces how to analyze performance, segment data for sharper insights, and adapt your approach over time. By the end, you will be able to plan and evaluate digital activity with confidence, using evidence to make smarter marketing decisions and create consistent growth online.