What is the difference between an admin and an employee in a Facebook business account?

Admins can manage business settings, people, assets, and permissions. Employees can work on assigned assets but cannot control all business settings.

What are the campaign budget options in Facebook Ads?

You can use a campaign budget, which distributes spending across ad sets, or an ad set budget, which lets you set spending separately for each ad set.

What does attribution mean in Facebook Ads?

Attribution is the rule Meta uses to credit an ad for a conversion after someone views or clicks the ad.

Free Course Image Facebook Ads tutorial for beginners

Free online course Facebook Ads tutorial for beginners

Duration of the online course: 1 hours and 5 minutes

4.8

(5)

Learn to launch high-performing Facebook Ads with this free online course—target the right audience, set budgets, and track attribution with confidence.

In this free course, learn about

How to set up and run beginner Facebook Ads campaigns in 2023
Ways to add a Facebook Page to a Business account (add, request access, create)
Difference between admin vs employee roles and their permissions in Business Manager
Campaign budget types: daily budget vs lifetime budget
Default conversion location for Facebook/Instagram campaigns and what it impacts
What attribution means in Facebook Ads (crediting conversions to ads over time windows)
Best-practice approach to choosing target locations (start broad, align to business reach)

About the free online course

Want to turn Facebook and Instagram into reliable customer acquisition channels, but feel lost in Ads Manager? This free online course is built for complete beginners who want clear, practical guidance on how Facebook Ads actually work today. Instead of overwhelming theory, you will learn the fundamentals that determine whether campaigns deliver real results: how accounts are structured, how roles and permissions affect access, and how to set up your business assets the right way from the start.

You will get comfortable with the decisions that matter most when launching a campaign, including choosing the right campaign budget approach and understanding where conversions are counted by default across Facebook and Instagram placements. These details often determine whether performance is measured accurately, and mastering them helps you avoid common tracking and optimization mistakes that can waste spend.

The course also explains attribution in a beginner-friendly way, so you can interpret results with more confidence and make smarter adjustments. You will learn how attribution connects clicks or views to conversions over time, why it can change what you see in reporting, and how it influences the choices you make when judging what is working.

To help you apply what you learn, the course includes practice questions that reinforce key setup concepts like adding a Facebook Page into a business account, understanding the difference between admin and employee roles, and selecting target locations with a recommended, goal-driven approach. By the end, you will be ready to set up campaigns with a cleaner foundation, make informed targeting decisions, and read performance metrics without second-guessing every number.

If you are building skills for a marketing role, running ads for a small business, or preparing to offer digital marketing services, this course is a fast, beginner-friendly way to develop a solid Facebook Ads workflow and speak the language of campaign setup and measurement.

Course content

Video class: The BEST Facebook Ads Tutorial for Beginners in 2023 1h05m
Exercise: _What are the three options available to add a Facebook page into a business account?
Exercise: _What is the difference between an admin and an employee role in a Facebook business account?
Exercise: _What are the two options for campaign budget type in Facebook Ads?
Exercise: _What is the default conversion location for a Facebook and Instagram ad campaign?
Exercise: _What does attribution refer to in Facebook Ads?
Exercise: _What is the recommended approach for selecting the target location for your Facebook Ads campaign?

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