What is the difference between on-page, off-page, and technical SEO?

On-page SEO improves page content and HTML elements, off-page SEO builds authority through external signals such as backlinks, and technical SEO improves crawling, indexing, speed, and site structure.

How can small businesses use long-tail keywords to compete in digital marketing?

Small businesses can target specific, lower-competition search phrases that match customer intent, helping them reach relevant audiences without competing directly for broad keywords.

How does email marketing help reactivate inactive customers?

Email campaigns can send personalized reminders, useful content, offers, or product updates to encourage inactive customers to return and engage again.

Free Course Image Digital Marketing full course

Free online course Digital Marketing full course

Duration of the online course: 2 hours and 27 minutes

4.25

(8)

Boost your brand with a free digital marketing course—learn SEO, content, ads, email and social media strategies, plus earn a certificate of completion.

In this free course, learn about

Core digital marketing concepts, goals, and how cross-channel marketing works
Why digital marketing matters for small businesses and how it supports growth
Main categories/types of digital marketing and when to use each
Customer lifecycle management: moving users from awareness to loyalty/retention
SEO fundamentals: how search engines work and what SEO aims to achieve
On-page SEO goals and key elements (titles, content, internal links, H1 best practices)
Off-page SEO techniques (links, mentions) and what is not considered off-page SEO
Technical SEO basics and site factors that influence crawlability and performance
Content marketing: creating valuable content; B2B content marketing objectives
Social media marketing benefits and using platforms to reach and engage audiences
Search engine marketing (SEM) basics and ways to increase SERP visibility
Affiliate marketing and native advertising: how they work and key business benefits
Email marketing: campaigns, tools, and reactivating inactive customers effectively
Selecting and using SEO, email, affiliate, and social media tools; monitoring reputation & analytics

About the free online course

Build real, job-ready digital marketing skills and learn how to grow a business online with a practical, beginner-friendly learning path. This free online course focuses on how modern brands attract attention, convert visitors, and keep customers coming back using the most effective digital channels. Whether you want to promote a small business, launch a side project, or strengthen your resume for a marketing role, you will gain a clear understanding of what to do, why it works, and how to measure results.

You will explore the marketing mindset behind cross-channel campaigns and customer life cycle management, learning how different touchpoints connect from discovery to repeat purchase. The course explains why digital marketing matters for small and medium-sized businesses, and how smart positioning can help you compete even when bigger brands have larger budgets. Instead of vague theory, the lessons emphasize decisions you can apply immediately to improve visibility, credibility, and conversions.

Search is treated as a cornerstone skill, with guidance on how SEO works and what to optimize on a page so search engines and people can understand your content. You will also learn what happens beyond your website, including the role of authority, mentions, and other off-page signals, as well as the technical foundations that influence performance and discoverability. Alongside SEO, you will see how content marketing supports long-term growth by earning attention through value, especially in B2B contexts where trust and expertise drive sales cycles.

The course also connects organic strategy with paid and partnership-driven growth. You will understand the purpose of search engine marketing, native advertising, and affiliate marketing, including why each channel is useful and how to evaluate its advantages for a business goal. Social media marketing and online public relations are positioned as powerful levers for awareness and reputation, while email marketing is explained as a high-impact method for nurturing leads and reactivating inactive customers over time.

To help you move from learning to doing, you will be introduced to widely used tools for SEO, email marketing, affiliate research, and social media management. By the end, you will have a well-rounded view of digital marketing and a structured way to choose tactics, align them with objectives, and improve outcomes through testing and iteration.

Course content

Video class: Introduction to Digital Marketing | Learn Digital Marketing? Digital Marketing Tutorial | Part 1 06m
Exercise: What does the term 'cross-channel marketing' refer to in the context of digital marketing?
Video class: Why digital marketing is important for small business | Free digital Marketing Tutorial | Part 1.1 06m
Exercise: Which of the following is NOT one of the four main categories of digital marketing mentioned in the text?
Video class: What is customer life cycle management | Digital Marketing Tutorial | Part 1.2 | BsocialToday 07m
Exercise: Which tactic is suggested to help convert new customers into loyal customers post-purchase?
Video class: Importance of digital marketing in Business | Online Marketing | Online Business 08m
Exercise: Which digital marketing strategy can help small and medium-sized businesses (SMBs) compete with large brands by targeting specific, longer search queries?
Video class: Types of digital marketing in english | Digital Marketing Tutorial for beginners | Part 1.4 06m
Exercise: Which type of digital marketing focuses on creating and sharing valuable content to attract and engage a specific audience?

Video class: What is SEO and How does it work | SEO Tutorial for beginners | Updated 2022 05m
Exercise: What is the primary goal of on-page SEO (Search Engine Optimization)?
Video class: What is On Page SEO | Digital Marketing Tutorial for beginners | Part 1.6 | BsocialToday 06m
Exercise: What is the purpose of on-page SEO?
Video class: What is off page seo | off page seo in digital marketing | Part 1.7 | Bsocialtoday 04m
Exercise: Which of the following is NOT an off-page SEO technique mentioned in the text?
Video class: what is technical seo in english | technical seo for beginners | Part 1.8 | Bsocialtoday 06m
Exercise: What is an important aspect of having an effective H1 tag for SEO purposes?

Video class: What is content marketing | Digital Marketing tutorial for beginners | Part 1.9 | BsocialToday 04m
Exercise: What is a primary goal of B2B content marketing?
Video class: Social media marketing for beginners | Digital marketing free tutorial | Part 1.10 03m
Exercise: What is the primary benefit of using social media marketing for businesses?
Video class: what is search engine marketing | Digital Marketing Free Tutorial | Part 1.11 | BsocialToday 03m
Exercise: Which of the following is NOT a method mentioned for enhancing the visibility of a website on search engine results pages?
Video class: What is affiliate marketing and how does it work |Digital Marketing Free Tutorial |Part 1.12 03m
Exercise: What is a key advantage of using affiliate marketing for businesses?
Video class: what is native advertising | Digital Marketing free tutorial | Part 1.13 | BsocialToday 02m
Exercise: What is the primary benefit of using native advertising according to the text?
Video class: What is Email Marketing | How to do email marketing | Digital marketing free tutorial | Part 1.14 04m
Exercise: What purpose does email marketing serve in reactivating inactive customers?
Video class: Public relations in digital marketing |Digital marketing free tutorial |part 1.15 04m
Exercise: What is a primary benefit of Online PR for a small business?

Video class: Best free SEO Tools for beginners | Digital marketing free tutorial | Part 1.16 | Bsocialtoday 04m
Exercise: Which of the following SEO tools is primarily used for reputation monitoring and offers data for millions of keywords in the United States and other countries?
Video class: Best email marketing software in 2022 | What is email marketing and How does it work 04m
Exercise: Which of the following email marketing platforms was mentioned as having a free plan that allows you to handle up to 1000 subscribers and send 12,000 emails per month?
Video class: Best affiliate marketing tools | Digital Marketing Free Tutorial | Part 1.18 | BsocialToday 04m
Exercise: Which of the following tools is essential for affiliate marketers and SEO professionals to analyze competitors and on-page, off-page SEO issues?
Video class: Best social media marketing tools | digital marketing free tutorial | Part 1.19 | bsocialtoday 04m
Exercise: Which social media management tool is known for excellent analytics and in-depth reporting according to reviews?
Video class: Best web analytics tools for Tracking and Measurement | Digital Marketing free tutorial | Part 1.20 04m
Exercise: Which web analytics tool is designed specifically with a focus on real-time data and the capability to understand the behavior of individual site visitors over time?

Video class: On-Page SEO Free Tutorial | Digital marketing free tutorial | Part 1.21 | Bsocialtoday 06m
Exercise: Which is NOT a recommended practice for on-page SEO?
Video class: Digital Marketing Bangla tutorial | What is Digital Marketing | Digital Marketing for Beginners 04m
Video class: How to use Facebook Analytics | Facebook Page Insights Tutorial 2022 | Update Version | Bsocialtoday 24m
Exercise: What is one of the primary benefits of using Facebook Page Insights according to the text?
Video class: How to improve page speed in WordPress | Make Website faster | Updated Tutorial | Part 1.22 04m
Exercise: Which of the following practices is NOT mentioned as a way to improve your website's page load speed?

Free online courses on Digital marketing

Learn aboutDigital marketing

Explore the best free online digital marketing courses and earn a certificate to showcase your skills. Learn SEO, social media marketing, content strategy, email campaigns, analytics, paid advertising, and more at your own pace. Start building job-ready digital marketing expertise today with flexible, beginner-friendly courses available at no cost.