Image ad creation

Creating image ads is one of the most popular options within Google Ads. This is because, in addition to being visually attractive, they allow for a wide variety of formats and sizes, which increases the possibilities of reaching your target audience.

Step by step to create an image ad in Google Ads

Check out the step-by-step guide to create an image ad in Google Ads below:

1. Log in to your Google Ads account

To get started, log into your Google Ads account and select the campaign you'd like to create an image ad for.

2. Select image ad type

Once you've selected your campaign, click "Ads" and then select the type of image ad you want to create. There are several options available including static image ads, responsive image ads and interactive image ads.

3. Choose your ad size and format

Once you've selected your image ad type, choose the size and format you want to use. Google Ads offers a wide range of options, including standard sizes, custom sizes, and GIF and HTML5 formats.

4. Design the ad

With your size and format selected, it's time to design your ad. You can create your own design or use one of the tools available on Google Ads to create your ad.

5. Add your ad text and link

Once you've created your ad design, it's time to add the text and link that will appear alongside the image. Make sure the text and link are relevant and engaging for your target audience.

6. Save and publish the ad

Finally, review your ad and if everything is correct, save and publish the ad. Keep in mind that it may take Google Ads a few days to approve your ad before it starts showing.

Tips for creating effective image ads

Here are some tips for creating effective image ads in Google Ads:

• Use high quality images that are relevant to your target audience;
• Use colors and fonts that are consistent with your brand's visual identity;
• Include a clear and compelling call-to-action to encourage your target audience to click on your ad;
• Test different sizes, formats and designs to find what works best for your campaign;
• Track your campaign results and make adjustments to improve its effectiveness.

Creating effective image ads in Google Ads can take time and effort, but the results can be very rewarding. With the tips and step-by-step above, you'll be ready to create image ads that help increase your brand awareness and attract more customers.

Next page of the Free Ebook:

26Setting up discovery campaigns

2 minutes