You will learn to create and optimize Search, Display, YouTube, Shopping, app, remarketing, and call-only campaigns, including bidding, keywords, tracking, and reporting.
Duration of the online course: 15 hours and 53 minutes
4.8
(14)
Learn to build high-performing Google Ads campaigns end to end. This free online course covers targeting, bidding, tracking, and optimization across formats.
Grow the skill that directly impacts sales, leads, and measurable business results. This free online Google Ads course is designed to take you from first-time setup to confident campaign optimization, so you can plan, launch, and improve ads with a clear understanding of what drives performance.
You will start by getting comfortable with the Google Ads interface and account structure, then build a solid foundation in how the auction works, why CTR matters, and how Quality Score, Ad Rank, and landing page experience influence both visibility and cost. Instead of guessing, you will learn to read the signals Google provides and turn them into smarter decisions that protect your budget.
As you progress, you will develop the ability to create structured campaigns and ad groups, choose the right match types, and use negative keywords to keep traffic relevant. You will also learn how to craft compelling search ads, use extensions to improve click appeal, and apply location, device, network, and scheduling settings that align with real customer intent.
The course goes beyond search to help you think like a performance marketer across channels. You will work with display advertising and targeting options, learn how frequency capping and exclusions prevent wasted spend, and understand when retargeting makes sense to bring prospects back. You will connect Google Ads with analytics, set up goals and conversions, and use attribution models to evaluate what is truly contributing to results rather than relying on last-click assumptions.
To round out a practical, job-ready toolkit, you will explore video campaigns on YouTube, app-focused campaigns, and shopping ads with Merchant Center and product feeds. Advanced features such as scripts, shared budgets, auction insights, labels, automated rules, countdowns, similar audiences, call-only campaigns, and client-friendly reporting help you operate campaigns efficiently and communicate outcomes with clarity.
Whether you are a business owner, freelancer, or aspiring digital marketer, you will finish with a workflow you can apply immediately: plan, launch, track, learn, and optimize with confidence.
Explore free online paid traffic courses and learn how to create, manage, and optimize high-performing ad campaigns across Google Ads, Meta, social media, and other PPC platforms. Build practical skills in targeting, bidding, analytics, and conversion tracking at your own pace, and earn a certificate with every course you complete.
Explore free online Google Ads courses and learn to create, optimize, and measure high-performing search, display, shopping, and video campaigns. Build practical skills in keyword research, bidding, targeting, conversion tracking, and analytics at your own pace. Enroll today and earn a certificate to showcase your Google Ads expertise.
15 hours and 53 minutes of online video course
Digital certificate of course completion (Free)
Exercises to train your knowledge
100% free, from content to certificate
What will I learn in this Google Ads beginner to advanced course?
You will learn to create and optimize Search, Display, YouTube, Shopping, app, remarketing, and call-only campaigns, including bidding, keywords, tracking, and reporting.
Does the course explain how to set up conversion tracking and link Google Ads with Google Analytics?
Yes. It covers linking Google Ads with Google Analytics, creating Analytics audiences and goals, conversion tracking, and attribution models.
Does this Google Ads course cover keyword research and negative keywords?
Yes. The course teaches keyword planning, Keyword Planner research, match types, buyer-funnel targeting, ad group structure, and negative keywords.
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Course comments: Google Ads beginner to advanced
SANTANU DUTTA
nice course i like it
Yasin Ahmed Rajon
very informative class