Learn Google Ads from beginner to advanced with WsCube's free 15-hour course. Master digital marketing tactics, ad creation, keyword research, campaign management, and more.
The "Google Ads Beginner to Advanced" course is an extensive and detailed program designed to take learners from the foundational aspects of Google Ads to advanced strategies and implementations. With a duration of 15 hours and 53 minutes, this comprehensive training has earned an impressive average rating of 5 out of 5 stars, highlighting its value and effectiveness among its participants.
Belonging to the Business Administration category and further categorized under Digital Marketing, this course offers in-depth coverage of various topics essential for mastering Google Ads. It begins with an introduction to Google Ads, ensuring that learners grasp the basic concepts and functionalities of the platform. As the course progresses, participants are guided through creating their first Google Ads account, understanding the account hierarchy, and delving deep into critical metrics such as CTR, Auction Quality Score, and Ad Rank.
The training emphasizes the importance of landing page quality, Google Search Network, and search campaign walkthroughs. It also elaborates on network settings, advanced location targeting, and the concept of daily budgets. Learners will gain a robust understanding of bidding strategies, dynamic search ads, and ad extensions. Techniques for optimizing ad rotations, campaign URL tracking, and ad group structures are also extensively covered.
Keyword research and planning form a significant part of the curriculum, where learners are introduced to different keyword match types, negative keywords, and the buyer's funnel. The course further explores the anatomy of text ads, writing perfect ads, and setting initial CPC bids. Practical projects, such as running live search ads, provide hands-on experience to reinforce learning.
The course transitions into advanced topics like Google Display Ads, covering aspects such as targeting options, frequency capping, content exclusion, and device targeting settings. Display campaign management, creating banner ads, and running Smart Display campaigns are meticulously explained.
Additionally, there is a focus on remarketing campaigns, linking Google Ads to Google Analytics, creating goals in Analytics, and understanding attribution models. Video campaigns, including YouTube-specific ads like in-stream ads, video discovery ads, and sequence ads, help learners diversify their advertising strategies.
App install campaigns, Google Shopping ads, and dynamic remarketing are also integral components of the course. Learners will discover how to create Google Merchant Center accounts, generate product feeds, and link them to Google Ads. The nuances of running smart shopping campaigns and leveraging dynamic keyword insertion for better targeting are addressed as well.
The course concludes with advanced concepts such as automated rules, countdowns, similar audience targeting, call-only campaigns, and creating detailed reports and dashboards for client presentations. Through this structured and thorough approach, the "Google Ads Beginner to Advanced" course ensures that learners are equipped with the knowledge and skills needed to excel in digital marketing using Google Ads.
Video class: Google Ads Course - Introduction to Google ads
0h41m
Exercise: _What are the different types of ads that can be created using Google Ads platform?
Video class: Google Ads Course - Creating First Google Ads Account (Part 2) | WsCube Tech
0h09m
Video class: Google Ads Course - Understanding Account Hierarchy (Part 3) | WsCube Tech
0h11m
Video class: Google Ads Course - What is CTR
0h18m
Video class: Google Ads Course - What is Auction Quality Score, Ad Rank
0h27m
Video class: Google Ads Course - Quality Score
0h07m
Video class: Google Ads Course - Understanding Landing Page Quality (Part-8) - in English
0h14m
Video class: Google Ads Course - What is Google Search Network
0h09m
Video class: Google Ads Course - Walkthrough of Google Search Campaign (Part-10) | WsCube Tech
0h18m
Video class: Google Ads Course - Understanding Network Settings (Part-11) | WsCube Tech
0h10m
Video class: Google Ads Course - Understanding Advanced Location Targeting (Part-12) | WsCube Tech
0h30m
Video class: Google Ads Course - Setting
0h10m
Video class: Google Ads Course - Concept of Daily Budget Explained (Part-14) | WsCube Tech
0h08m
Exercise: _What is the average daily budget in Google Ads?
Video class: Google Ads Course - Understanding Google's Default Bid Strategy (Part-15) | WsCube Tech
0h07m
Video class: Google Ads Course - Concept of All Bidding Strategies explained | WsCube Tech
0h17m
Video class: Google Ads Course - Campaign Start
0h05m
Video class: Google Ads Course - Introduction to Dynamic Search Ads (Part-18) | WsCube Tech
0h10m
Video class: Google Ads Course - Introduction to Ad Extensions (Part-19) | WsCube Tech
0h19m
Video class: Google Ads Course - Concept of Ad Rotation
0h08m
Video class: Google Ads Course - Understanding Campaign URL Tracking | WsCube Tech
0h10m
Mastering paid traffic is a critical component of successful digital marketing in today's competitive online landscape. Our comprehensive listing of free online courses offers you the opportunity to learn the ins and outs of paid traffic strategies, from the basics of pay-per-click (PPC) advertising to advanced techniques in social media and search engine marketing. Whether you're a beginner or an experienced marketer, these courses are designed to enhance your skills and boost your online presence.
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Unlock the full potential of digital marketing by mastering Google Ads with our comprehensive collection of free online courses. Whether you're a business owner, a marketing professional, or a curious learner, our resources are designed to enhance your advertising skills and knowledge. From the basics of setting up your first campaign to advanced strategies for optimizing ad performance, our free courses cover it all.
Starting with the fundamentals, our beginner's guide introduces you to the world of Google Ads. Learn how to create your account, understand the Google Ads interface, and set up campaigns that reach your target audience effectively. Discover the secrets to selecting the right keywords, crafting compelling ad copy, and setting a budget that works for you.
For those with a basic understanding of Google Ads, our intermediate courses offer insights into optimizing your campaigns for better results. Dive into topics such as A/B testing, conversion tracking, and using Google Analytics to improve your ad performance. Gain practical knowledge on how to adjust bids, refine your targeting, and leverage ad extensions to enhance visibility and click-through rates.
Take your skills to the next level with our advanced courses. Explore sophisticated strategies like remarketing, dynamic search ads, and video advertising on YouTube. Learn how to use the Google Ads Editor for bulk editing and how to implement smart bidding strategies to maximize your return on investment. Our expert-led tutorials will help you stay ahead of the curve in the ever-evolving landscape of digital advertising.
Beyond the core aspects of Google Ads, our free courses also delve into specialized topics. Discover how to tackle industry-specific advertising challenges, create compelling display ads, and use Google Shopping campaigns to drive e-commerce sales. Understand the nuances of local search advertising and how to optimize your campaigns for mobile devices.
For individuals looking to validate their expertise, our free courses prepare you for Google Ads certifications. These certifications are recognized by employers and can be a significant boost to your resume. Learn at your own pace and take the official exams when you feel ready to showcase your proficiency in Google Ads.
Google Ads is an essential tool for any digital marketer aiming to drive targeted traffic and achieve measurable results. By learning how to effectively use Google Ads, you can ensure that your products and services are seen by the right audience at the right time. With our free online courses, you have the opportunity to develop in-demand skills that can lead to career advancement, business growth, and a better understanding of how to navigate the digital advertising space.
Become part of a growing community of learners who are harnessing the power of free education to conquer Google Ads. Our courses are designed to be accessible, practical, and relevant to today's digital marketing challenges. With new content added regularly, you'll always have access to the latest information and best practices in Google Ads advertising.
Don't miss the chance to elevate your Google Ads expertise with our free online courses. Start learning today and take the first step towards becoming a Google Ads master. With no cost to you and a wealth of knowledge to gain, there's never been a better time to invest in your digital marketing skills.
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Exercises to train your knowledge
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Course comments: Google Ads beginner to advanced
Yasin Ahmed Rajon
very informative class