Free online courseGoogle Ads beginner to advanced

Course Description

The "Google Ads Beginner to Advanced" course is an extensive and detailed program designed to take learners from the foundational aspects of Google Ads to advanced strategies and implementations. With a duration of 15 hours and 53 minutes, this comprehensive training has earned an impressive average rating of 5 out of 5 stars, highlighting its value and effectiveness among its participants.

Belonging to the Business Administration category and further categorized under Digital Marketing, this course offers in-depth coverage of various topics essential for mastering Google Ads. It begins with an introduction to Google Ads, ensuring that learners grasp the basic concepts and functionalities of the platform. As the course progresses, participants are guided through creating their first Google Ads account, understanding the account hierarchy, and delving deep into critical metrics such as CTR, Auction Quality Score, and Ad Rank.

The training emphasizes the importance of landing page quality, Google Search Network, and search campaign walkthroughs. It also elaborates on network settings, advanced location targeting, and the concept of daily budgets. Learners will gain a robust understanding of bidding strategies, dynamic search ads, and ad extensions. Techniques for optimizing ad rotations, campaign URL tracking, and ad group structures are also extensively covered.

Keyword research and planning form a significant part of the curriculum, where learners are introduced to different keyword match types, negative keywords, and the buyer's funnel. The course further explores the anatomy of text ads, writing perfect ads, and setting initial CPC bids. Practical projects, such as running live search ads, provide hands-on experience to reinforce learning.

The course transitions into advanced topics like Google Display Ads, covering aspects such as targeting options, frequency capping, content exclusion, and device targeting settings. Display campaign management, creating banner ads, and running Smart Display campaigns are meticulously explained.

Additionally, there is a focus on remarketing campaigns, linking Google Ads to Google Analytics, creating goals in Analytics, and understanding attribution models. Video campaigns, including YouTube-specific ads like in-stream ads, video discovery ads, and sequence ads, help learners diversify their advertising strategies.

App install campaigns, Google Shopping ads, and dynamic remarketing are also integral components of the course. Learners will discover how to create Google Merchant Center accounts, generate product feeds, and link them to Google Ads. The nuances of running smart shopping campaigns and leveraging dynamic keyword insertion for better targeting are addressed as well.

The course concludes with advanced concepts such as automated rules, countdowns, similar audience targeting, call-only campaigns, and creating detailed reports and dashboards for client presentations. Through this structured and thorough approach, the "Google Ads Beginner to Advanced" course ensures that learners are equipped with the knowledge and skills needed to excel in digital marketing using Google Ads.