Free online courseSEO for Beginners

Course Description

Getting found online is not luck. It is the result of making it easy for search engines to understand your pages and valuable for people to click and stay. This free course introduces the core ideas of SEO in a practical, beginner-friendly way, so you can improve visibility, earn more organic traffic, and support business growth without relying only on ads.

You will start by understanding how search engines work, why rankings change, and how to check performance more accurately. From there, you will learn how crawlers discover content, what helps or blocks them, and how a logical internal linking structure allows important pages to be found and indexed. You will also explore how domain choices and clean URL structures can improve clarity for both users and search engines.

A major focus is on relevance and intent: how keywords connect real searches to your content, how to avoid common pitfalls like keyword stuffing, and how to plan keyword research so you target terms that match your audience and your goals. You will also strengthen on-page SEO by crafting effective page titles and meta descriptions, structuring content with headings, and optimizing images so they support accessibility and discovery rather than slowing you down.

Beyond on-page work, you will learn the essentials of link building: why links matter, what makes them valuable, and how to approach earning them in a way that supports credibility. You will also cover technical fundamentals like robots.txt and sitemaps, helping you control what should be crawled and ensuring search engines can find the pages that matter most.

To bring everything together, the course introduces website auditing with a site analyzer. You will run crawls, interpret indexation signals, spot duplicated content risks, and turn findings into actionable tasks and reports. By the end, you will have a clear framework to diagnose issues, prioritize fixes, and build an SEO routine you can apply to your own site or a professional digital marketing role.