Free online coursePrinciples of copywriting
Duration of the online course: 1 hours and 36 minutes
4.64
(53)
Discover the key principles of copywriting with Appy Pie's free online course. Master persuasive copy, headline creation, reader engagement, and more to excel in digital marketing.
Course Description
The "Principles of Copywriting" course is an engaging and compact educational journey designed to elevate your copywriting skills within just 1 hour and 36 minutes. This course falls under the Business Administration category, specifically focusing on Digital Marketing, and has garnered impressive feedback with an average rating of 5 out of 5 stars.
The course kicks off with an introduction to the fundamentals of copywriting, providing a solid foundation for learners. It then delves into the mechanics of how copywriting truly works, ensuring that participants grasp the essential principles before moving forward. The early lessons also highlight valuable free online resources for further learning.
As learners progress, the course explores the deeper philosophy behind copywriting, encouraging participants to understand not just the 'how' but the 'why'. A significant emphasis is placed on understanding your audience—identifying who your readers are and how to connect with them on a personal level. This forms the backbone of writing persuasive copy that resonates.
Practical lessons follow, guiding learners on specifics such as writing for a single person, setting clear copywriting goals, and crafting compelling call-to-action phrases. Key to maintaining reader engagement is building and sustaining trust, a topic thoroughly covered in the course.
The art of headline writing is given considerable attention—unveiling methods to write headlines that not only grab attention but also convert. Participants will learn to create effective, powerful, and brilliant headlines and book titles, using techniques like the AIDA formula to maximize content impact.
The course also addresses common hurdles such as writer’s block, offering strategies to overcome these and write engaging content consistently. Persuasion tactics are dissected, equipping learners with the skills to sway their readers effectively.
A comprehensive segment on writing and formatting web content ensures that learners can cater to today's dual readership path—satisfying both skimmers and detail-oriented readers. Insights on the optimal length of copy and making text easy to read round out the practical advice on writing mechanics.
The course doesn’t stop at mere mechanics; it incorporates lessons on using correct grammar and offers concluding insights to encapsulate the entire learning experience. It also touches on the advantages of writing fiction to enhance copywriting skills.
As the program wraps up, it offers additional tips on how to become a better copywriter and thanks the participants for their time, leaving them well-equipped with the knowledge and tools to excel in copywriting.
Conteúdo do Curso
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Video class: Introduction To Copywriting Presentation: Lesson 01
0h05m
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Exercise: _What is copywriting?
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Video class: How Copywriting Works: Lesson 02
0h02m
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Video class: Copywriting Courses Free Online: Lesson 03
0h02m
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Video class: Copywriting Philosophy: Lesson 04
0h02m
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Video class: Who Are Your Readers? Getting to Your Reader: Lesson 05
0h02m
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Exercise: _Why is it important to interview multiple customers when identifying pain points for your copywriting?
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Video class: How to Write Persuasive Copy: Lesson 06
0h02m
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Exercise: _What is the importance of having a clear offer before writing any piece of copy?
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Video class: How to Write a One Person: Lesson 07
0h03m
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Exercise: _What is a persona in copywriting?
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Video class: How to Bring Your Copywriting Goals: Lesson 08
0h02m
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Video class: How to Write Call to Action Phrases: Lesson 09
0h02m
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Exercise: _What is the difference between features and benefits in copywriting?
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Video class: How To Get And Keep Reader Trust You: Lesson 10
0h03m
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Exercise: _Which of the following pitches is more effective according to the lecture?
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Video class: How to Write Attention-Grabbing Headlines That Convert: Lesson 11
0h01m
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Exercise: _What is the purpose of a headline in copywriting?
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Video class: How to Write Powerful Headlines: Lesson 12
0h05m
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Exercise: _What are the three main principles that make headlines effective according to the "tested advertising methods" book?
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Video class: How to Create Effective Headlines: Lesson 13
0h04m
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Exercise: _What is the first headline secret mentioned in the lecture?
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Video class: How Do You Come Up with a Good Headline: Lesson 14
0h04m
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Exercise: _What is the best way to get better at copywriting?
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Video class: How to Create Brilliant Book Titles: Lesson 15
0h09m
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Exercise: _Which of the following elements is the strongest in the book title "Getting Things Done: The Art of Stress-Free Productivity"?
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Video class: How To Use The AIDA Formula To Boost Your Content: Lesson 16
0h05m
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Exercise: _What does ADA stand for in copywriting?
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Video class: How to Write Engaging Content: Lesson 17
0h01m
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Exercise: _What is the difference between casual copy and institutional copy?
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Video class: How to Overcome Writer's Block & Write Great Copy: Lesson 18
0h03m
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Exercise: _What is the best way to overcome writer's block when starting a new piece of copywriting?
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Video class: How to Persuade Your Reader: Lesson 19
0h02m
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Exercise: _What is the "magic pill mentality" in copywriting?
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Video class: How to Write and Format Website Content for the Dual Readership Path: Lesson 20
0h02m
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Exercise: _What are the two types of readers in your body copy?
Copywriting
Unlock the Power of Words with Free Online Copywriting Courses
Are you looking to master the art of persuasive writing to boost your marketing and sales efforts? Our comprehensive listing of free online copywriting courses is your gateway to becoming a proficient copywriter. Whether you're a beginner eager to learn the basics or a seasoned professional aiming to refine your skills, these courses are designed to fit your learning needs.
Explore Core Copywriting Principles
Dive into the world of copywriting with courses that cover foundational principles. Learn how to craft compelling headlines, understand the psychology behind effective copy, and create content that resonates with your target audience. These courses offer insights into the strategies and techniques used by successful copywriters to engage readers and drive conversions.
Enhance Your Writing with Advanced Techniques
Take your copywriting skills to the next level with advanced courses. Explore the nuances of tone, voice, and style to develop a unique brand identity through your writing. Discover how to leverage storytelling to connect with your audience and how to use SEO best practices to increase the visibility of your content online.
Specialized Copywriting Disciplines
Our listing includes courses that focus on specialized areas of copywriting. From email marketing and social media copy to UX writing and content strategy, these courses will help you develop the expertise needed to excel in specific sectors of the industry.
Practical Copywriting Applications
Put theory into practice with courses that offer real-world copywriting exercises. Learn how to create persuasive sales pages, write effective product descriptions, and craft email campaigns that get results. These practical courses provide you with the opportunity to apply what you've learned and build a portfolio to showcase your skills to potential employers or clients.
Learn from Industry Experts
Our free online courses are taught by experienced copywriters and industry professionals. Gain insights from experts who share their knowledge, tips, and tricks to help you become a successful copywriter. With their guidance, you can stay up-to-date with the latest trends and best practices in the field.
Flexible Learning for Everyone
Whether you're looking to upskill at your own pace or seeking structured learning paths, our free online courses offer flexibility to accommodate your lifestyle. With self-paced modules and on-demand video lessons, you can learn anytime, anywhere, without the pressure of deadlines or tuition fees.
Join a Community of Aspiring Copywriters
Many of our free online courses provide access to forums and communities where you can connect with fellow learners. Share your work, receive feedback, and engage in discussions to broaden your understanding of copywriting. This collaborative environment fosters a supportive network that can be invaluable as you progress in your copywriting journey.
Start Your Copywriting Adventure Today
Embark on a transformative learning experience with our curated selection of free online copywriting courses. Whether you aim to pursue copywriting as a career or simply want to enhance your writing abilities, these courses will equip you with the knowledge and skills needed to succeed. Start exploring now and unleash the full potential of your creativity and strategic thinking in the world of copywriting.
This free course includes:
1 hours and 36 minutes of online video course
Exercises to train your knowledge
Certificate of course completion
100% free, from content to certificate
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Course comments: Principles of copywriting
Shakir Mohammad
you get what it has offered, in a simple and beautifully organized order. ????
OCWA JASPER
Small bites yet Profeesional content packaged to effectovely teach. Amazing content
Zeeshan Tariq
This course is indeed very good if you really want to learn about copywriting.