Free online courseApp marketing

Course content

• Video class: App Marketing Course Introduction | Udacity

  0h01m

• Exercise: What is the initial focus in the applied marketing course being discussed?

• Video class: Geoffrey Moore Explains Market Segmentation | Udacity

  0h02m

• Exercise: What is a key strategy mentioned for successful market segmentation?

• Video class: Types of Market Segmentation: Behavioral and Psychographic | Udacity

  0h02m

• Exercise: Which type of market segmentation considers customer knowledge and product usage?

• Video class: Market Segmentation: Demographic and Geographic | Understand the User | App Marketing | Udacity

  0h01m

• Exercise: What is a key difference between Demographic and Geographic segmentation?

• Video class: Market Segmentation: Occasional and Cultural | Understand the User | App Marketing | Udacity

  0h01m

• Exercise: _What is the focus of occasional segmentation?

• Video class: Market Segmentation: Tips | Understand the User | App Marketing | Udacity

  0h01m

• Exercise: What is a crucial consideration when defining a market segment for a startup?

• Video class: Introducing aBARKment | Understand the User | App Marketing | Udacity

  0h01m

• Exercise: What is the main purpose of the Embarkment app?

• Video class: Geoffrey Moore: Market segmentation and Personas | Understand the User | App Marketing | Udacity

  0h03m

• Exercise: What is a key aspect of defining a market segment according to effective market segmentation strategy?

• Video class: Personas for Understanding Your User | Understand the User | App Marketing | Udacity

  0h01m

• Exercise: _What is a persona in app marketing?

• Video class: Choosing your Market Segment | Understand the User | App Marketing | Udacity

  0h00m

• Exercise: What is an important factor in choosing a market segmentation strategy?

• Video class: Geoffrey Moore: Plausible Segmentation | Understand the User | App Marketing | Udacity

  0h02m

• Exercise: What is a crucial consideration when introducing a new product to the market?

• Video class: Marketing Segmentation: Wrap Up | Understand the User | App Marketing | Udacity

  0h01m

• Exercise: What is the recommended starting point for startups according to the expert?

• Video class: 4 levels of Market Competition | Understand the User | App Marketing | Udacity

  0h01m

• Exercise: _What are the four levels of market competition used to assess competitors in the industry?

• Video class: Generic and Budget Competition | Understand the User | App Marketing | Udacity

  0h01m

• Exercise: What is a budget competitor for a $2.50 flavored water?

• Video class: Competition: Wrap-up | Understand the User | App Marketing | Udacity

  0h00m

• Exercise: Which factor should a startup prioritize when analyzing competition?

• Video class: Identify Competitors | Understand the User | App Marketing | Udacity

  0h01m

• Exercise: What is one way to identify competitors for your business idea?

• Video class: Competitive Advantages | Understand the User | App Marketing | Udacity

  0h00m

• Exercise: _What is a competitive advantage gained by a company?

• Video class: Competitive Analysis | Understand the User | App Marketing | Udacity

  0h01m

• Exercise: Which of the following is NOT one of the 5 P's of Marketing?

• Video class: Competitive Analysis Framework | Understand the User | App Marketing | Udacity

  0h02m

• Exercise: What is the purpose of creating a competitive advantage grid?

• Video class: Geoffrey Moore: Value Proposition | Understand the User | App Marketing | Udacity

  0h02m

• Exercise: What is a key aspect of creating a value proposition according to Geoffrey Moore's template?