Free ebook course on AI tools for marketers with free certification. Learn AI powered research, SEO planning, and faster content creation for digital marketing.
Course content
Using AI Tools for Marketers: What They Do and Where They Fit in Your Workflow
2Prompt Basics for Marketing: Clear Instructions, Better Outputs
3Audience and Market Research with AI: Personas, Pain Points, and Messaging Angles
4AI-Assisted Positioning and Brand Voice: Staying Consistent Across Channels
5Content Planning with AI: Turning Ideas into Outlines and Editorial Briefs
6SEO Briefs and On-Page Optimization with AI: Intent, Structure, and SERP Fit
7Writing Faster with AI: Drafting Emails, Landing Pages, and Blog Sections
8Ads and Social Variations with AI: High-Volume Testing Without Losing Quality
9Creative Ideation with AI: Campaign Concepts, Hooks, and Content Repurposing
10Fact-Checking and Quality Control: Making AI Outputs Safe and Accurate
11Avoiding Common Pitfalls: Generic Copy, Data Sensitivity, and Over-Reliance
Course Description
AI Tools for Marketers (Beginner Edition): Use AI to Research, Plan, and Produce Faster is a practical ebook course in business administration and digital marketing designed to help you use artificial intelligence with confidence in everyday marketing work. You will learn how AI fits into a modern workflow so you can move from idea to execution faster while keeping quality, clarity, and brand consistency.
Starting with prompt basics, you will practice giving clear instructions that lead to better outputs, then apply those skills to audience and market research. Use AI to shape personas, uncover pain points, and discover messaging angles that align with real customer intent. As you progress, you will refine positioning and brand voice so your emails, landing pages, and social posts stay consistent across channels, even when content volume increases.
This course shows how to plan content efficiently by turning rough ideas into outlines and editorial briefs, and how to create SEO briefs and on page optimization guidance that matches search intent, structure, and SERP fit. You will also learn how to draft faster for key assets such as blog sections, nurture emails, and conversion focused pages, and how to generate ad and social variations for high volume testing without sacrificing relevance or tone.
To make your AI assisted marketing reliable, you will build habits for fact checking and quality control, avoid generic copy, and reduce risk around data sensitivity and over reliance. By the end, you will have a repeatable approach to using AI for digital marketing research, planning, writing, and optimization.
Start the course today and begin using AI tools to produce smarter marketing content with speed, consistency, and control.
This free course includes:
11 content pages
Digital certificate of course completion (Free)
Exercises to train your knowledge
100% free, from content to certificate
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