Use AI for Drafting and Targeted Rewrites (Not Final Publishing)
AI is best used as a speed layer: it helps you generate a strong first draft quickly and then rewrite specific parts with clear intent (clarity, brevity, persuasion, tone). Treat outputs as editable material, not finished copy. Your job is to add accuracy, specificity, proof, and brand-safe claims before anything goes live.
1) Channel-Specific Frameworks You Can Feed to AI
Email Framework: Subject → Preheader → Opening → Body → CTA
Emails perform better when each component has a single job. Use this structure to prompt AI and to diagnose weak drafts.
| Component | Job | What to include |
|---|---|---|
| Subject | Earn the open | One clear benefit, curiosity with specificity, or outcome + timeframe |
| Preheader | Support the subject | Extra detail, who it’s for, or a second benefit |
| Opening line | Earn the read | Context + relevance (segment pain point, trigger event, or goal) |
| Body | Deliver value | 1–2 key points, proof, and a simple next step |
| CTA | Drive action | One action, low friction, aligned with funnel stage |
Step-by-step prompt pattern (email):
- Provide the offer and audience segment.
- Specify the funnel stage (cold lead, warm lead, trial user, customer).
- Give constraints (length, tone, CTA type).
- Ask for multiple variants (e.g., 5 subjects + 3 bodies).
Prompt: Draft a marketing email using this structure: Subject, Preheader, Opening, Body, CTA. Audience: [segment]. Funnel stage: [stage]. Offer: [offer]. Tone: [tone]. Constraints: subject ≤ 45 characters, preheader ≤ 70 characters, body ≤ 140 words, 1 CTA button text. Provide 3 distinct versions and label them A/B/C.Landing Page Framework: Value Prop → Benefits → Proof → Objections → CTA
Landing pages convert when they reduce uncertainty. Use AI to draft each block separately so you can swap pieces without rewriting the whole page.
| Section | Job | Examples of inputs to give AI |
|---|---|---|
| Value proposition | Explain what it is + why it matters | Audience, outcome, differentiator, timeframe |
| Benefits | Translate features into outcomes | Top 3 pains, desired gains, use cases |
| Proof | Build trust | Metrics, testimonials, logos, case study bullets, guarantees |
| Objections | Remove friction | Price, time, complexity, risk, switching costs |
| CTA | Make next step obvious | Primary action + microcopy (what happens next) |
Step-by-step prompt pattern (landing page):
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- Ask AI to draft one section at a time (start with value prop).
- Set reading level and length (e.g., 6th–8th grade, 120–180 words per section).
- Require proof placeholders if you don’t have final numbers yet (so you remember to insert them).
Prompt: Write the landing page section: Value Proposition + 3 Benefits + CTA. Product: [product]. Audience: [segment]. Desired outcome: [outcome]. Differentiator: [why us]. Tone: [tone]. Include proof placeholders like [metric], [testimonial], [customer count] where needed. Keep it skimmable with short sentences and bullets.Blog Section Framework: Topic Sentence → Explanation → Example → Takeaway
For blog posts, speed comes from drafting in modular sections. Each section should stand alone and make one point clearly.
| Part | Job | What to ask AI for |
|---|---|---|
| Topic sentence | State the point | One sentence claim tied to reader goal |
| Explanation | Teach the idea | 2–4 sentences, define terms, show cause/effect |
| Example | Make it concrete | Mini scenario, sample copy, or before/after |
| Takeaway | Make it actionable | Rule of thumb or checklist item |
Prompt: Draft one blog section using: Topic sentence, Explanation, Example, Takeaway. Topic: [topic]. Audience: [segment]. Use case: [scenario]. Tone: [tone]. Length: 180–220 words. Include one concrete example with numbers or realistic details.2) Prompts for Multiple Drafts by Segment and Funnel Stage
The fastest way to get “good” copy is to generate options that are intentionally different. Ask for variants across (a) audience segments and (b) funnel stages, then mix-and-match the best parts.
Segment Variants (same offer, different motivations)
- Segment A: cares about saving time
- Segment B: cares about reducing risk
- Segment C: cares about performance/ROI
Prompt: Create 3 versions of this email for three segments. Offer: [offer]. Segment A motivation: save time. Segment B motivation: reduce risk. Segment C motivation: improve ROI. Keep the structure: Subject, Preheader, Opening, Body, CTA. Make each version meaningfully different (hooks, proof, CTA framing).Funnel Stage Variants (same segment, different intent)
| Stage | Reader mindset | What the draft should emphasize |
|---|---|---|
| Top of funnel | Curious, skeptical | Problem framing, quick win, low-commitment CTA |
| Middle of funnel | Comparing options | Differentiators, proof, objection handling |
| Bottom of funnel | Ready to decide | Risk reversal, specifics, implementation details, strong CTA |
Prompt: Write 3 landing page hero + CTA variants for the same audience and product, each mapped to a funnel stage: TOFU, MOFU, BOFU. Product: [product]. Audience: [segment]. Include: headline, subheadline, 3 bullets, CTA button text, and one line of CTA microcopy (what happens after clicking). Keep each variant distinct in angle and level of specificity.Angle Variants (same stage, different promise)
When drafts feel generic, the issue is usually the angle. Generate angles first, then draft copy from the winning angle.
Prompt: Generate 8 messaging angles for [offer] for [segment]. For each angle, include: (1) one-sentence promise, (2) proof type needed (metric/testimonial/demo), (3) likely objection. Then draft email version for the best 2 angles.3) Editing Workflow: Tighten, Add Specificity, Insert Proof, Remove Filler
Use AI to rewrite in passes. Each pass has one goal. This prevents “over-editing” and keeps your voice consistent.
Pass 1: Tighten (clarity + brevity)
- Cut long openings; get to the point faster.
- Replace vague verbs (improve, optimize) with concrete outcomes (reduce reporting time, increase demo bookings).
- Prefer short sentences; vary rhythm, but avoid run-ons.
Prompt: Tighten this copy without changing meaning. Remove redundancies, shorten sentences, and keep the tone [tone]. Do not add new claims. Output a revised version plus a bullet list of what you removed.Pass 2: Add Specificity (make it real)
- Add who it’s for (role, company type, maturity level).
- Add constraints and context (timeframe, channel, workflow).
- Add concrete examples (sample subject lines, sample CTA microcopy).
Prompt: Make this copy more specific for [segment]. Add concrete details (timeframe, workflow context, example) but do not invent metrics. If a metric would help, insert a placeholder like [metric] and note where it should come from.Pass 3: Insert Proof Points (trust)
- Add testimonials, mini case-study bullets, or quantified outcomes.
- Use proof that matches the claim (speed claim → time saved; ROI claim → revenue or conversion lift).
- If proof is missing, add a “proof slot” so it’s obvious what to collect.
Prompt: Add proof points to this landing page section. Use placeholders where needed: [testimonial], [case study result], [customer count], [security/compliance note]. Keep it skimmable and avoid hype.Pass 4: Remove Filler and Hype (brand safety)
- Delete empty phrases: “game-changer,” “revolutionary,” “best-in-class.”
- Replace absolute claims with supportable language.
- Ensure the CTA matches the promise (no bait-and-switch).
Prompt: Remove hype and filler from this copy. Flag any claims that sound unprovable and suggest safer alternatives. Keep the copy persuasive but grounded.Editing Checklist (use after every AI draft)
- Clarity: Can a new reader explain the offer in one sentence?
- Specificity: Does it mention who it’s for and what changes after using it?
- Proof: Is there at least one proof point or a placeholder?
- Friction: Does it address the top 1–2 objections?
- CTA: Is there one primary action and is it low-friction for the stage?
- Voice: Does it sound like your brand (not generic)?
- Compliance: Are claims accurate and supportable?
4) Rewriting Toolkit: Common Transformations (Copy-Paste Prompts)
These prompts help you reshape copy quickly without re-drafting from scratch. Use them on a paragraph, an email body, or a landing page block.
Shorten (keep meaning)
Prompt: Shorten this to [X] words max. Keep the core message and CTA. Remove filler and repeated ideas. Do not add new claims: [paste copy]Expand (add helpful detail)
Prompt: Expand this by adding: (1) one concrete example, (2) one objection-handling sentence, (3) one proof placeholder. Keep tone [tone] and avoid hype: [paste copy]Simplify (lower reading level)
Prompt: Rewrite this at an 8th-grade reading level. Use shorter sentences and simpler words. Keep technical terms only if necessary and define them briefly: [paste copy]More persuasive (without exaggeration)
Prompt: Make this more persuasive using: clearer benefit, stronger specificity, and one risk-reducer (e.g., what happens next, time to value). Do not use superlatives or unprovable claims: [paste copy]Adapt tone (same facts, different voice)
Pick one tone at a time so the rewrite stays consistent.
- Professional: direct, concise, confident
- Friendly: warm, conversational, supportive
- Bold: punchy, energetic, still grounded
- Technical: precise, process-focused, fewer adjectives
Prompt: Rewrite this in a [professional/friendly/bold/technical] tone. Keep all facts and claims the same. Keep length within ±10%: [paste copy]Adapt to channel constraints
Prompt: Convert this landing page paragraph into: (1) an email opening (max 35 words), (2) 3 subject lines (max 45 characters), and (3) a CTA button (max 4 words). Keep the same offer and audience: [paste copy]Activity: Draft, Then Revise Using the Checklist
Part A: Draft One Email (First Draft)
Step 1: Fill in your inputs
- Audience segment:
[e.g., ecommerce marketing manager] - Funnel stage:
[TOFU/MOFU/BOFU] - Offer:
[e.g., free 14-day trial / webinar / demo] - Primary benefit:
[e.g., cut reporting time by 30%] - Proof available:
[testimonial/metric/case study] - Objection to address:
[e.g., setup time]
Step 2: Generate 3 drafts
Prompt: Write 3 email drafts (A/B/C) using: Subject, Preheader, Opening, Body, CTA. Audience: [segment]. Stage: [stage]. Offer: [offer]. Benefit: [benefit]. Include one proof point if provided; otherwise add [proof placeholder]. Address this objection in one sentence: [objection]. Tone: [tone]. Constraints: body ≤ 140 words.Step 3: Choose the best parts
- Pick the best subject from A/B/C.
- Pick the best opening line from A/B/C.
- Keep one body structure; don’t mix everything.
Part B: Draft One Landing Page Section (First Draft)
Write one section only (not the whole page) to practice modular drafting.
Step 1: Choose your section
- Option 1: Value proposition block (headline + subheadline + 3 bullets + CTA)
- Option 2: Objections block (3 objections + responses + CTA microcopy)
Step 2: Generate 2 variants for different stages
Prompt: Create 2 variants of a landing page [choose option 1 or 2]. Audience: [segment]. Product: [product]. Stage variant 1: MOFU. Stage variant 2: BOFU. Include proof placeholders where needed. Keep it skimmable and avoid hype.Part C: Revise Both Using the Editing Checklist (AI-Assisted)
Step 1: Tighten
Prompt: Apply the editing checklist to this copy. First, tighten for clarity and brevity. Output: (1) revised copy, (2) 5 bullets explaining the changes made. Copy: [paste email or landing section]Step 2: Add specificity + proof slots
Prompt: Improve specificity for [segment] and insert proof slots where credibility is needed. Do not invent metrics. Output the revised copy and a list of required proof assets to collect.Step 3: Remove filler and finalize CTA alignment
Prompt: Remove filler and soften any unprovable claims. Ensure the CTA matches the promise and funnel stage [stage]. Provide 3 CTA button text options and 2 microcopy lines.
