Free ebookMarketing Analytics for Beginners: Measure What Matters and Make Better Decisions

Course Description

Marketing Analytics for Beginners: Measure What Matters and Make Better Decisions is a practical ebook course in business administration and digital marketing that helps you turn marketing data into clear actions. If you are tired of reports that look impressive but do not improve performance, this course shows you how to measure what matters and make confident decisions based on evidence rather than assumptions.

You will build strong marketing analytics foundations by learning how to set up measurement correctly, including goals, events, and conversion definitions that match real business outcomes. As you progress, you will work with core marketing metrics such as customer acquisition cost, return on ad spend, lifetime value, and conversion rate, so you can evaluate growth, efficiency, and profitability across campaigns.

The course explains channel measurement in a way that supports real-world planning, helping you compare search, social, email, and organic marketing with consistent logic. You will also understand attribution basics, including how credit is assigned, why attribution changes across tools, and how those changes can influence budget decisions. To make your data usable, you will learn UTM tagging and campaign tracking practices that improve clarity from click to conversion.

To support ongoing performance management, you will learn how to create dashboards that answer questions with the right KPIs, breakdowns, and filters, and how to interpret results without falling for vanity metrics by using context, benchmarks, and cohorts. You will also learn experimentation and incrementality concepts so you can test what actually works, plus a weekly marketing reporting framework that turns analysis into decisions. Finally, you will cover common data pitfalls and quality checks in marketing analytics, helping you trust your numbers and communicate insights with credibility.

Start this free marketing analytics ebook course today and build the measurement skills that make every marketing decision clearer, faster, and more profitable.