Free ebookLogo Design Foundations: From Concept to Vector Mark

Course Description

Logo Design Foundations: From Concept to Vector Mark is a practical ebook course for anyone who wants to create professional logos that communicate a brand clearly and work everywhere, from social media icons to packaging. Built for learners in Design and Art with a focus on graphic design, it guides you through a complete workflow that turns ideas into a clean, usable vector mark.

You will start by defining the brand before drawing, so every design decision has purpose and consistency. You will learn how to gather research and visual inputs without copying, then translate insights into idea generation and concept routes that are original and relevant. Through sketching techniques, you will develop strong marks and learn to simplify shapes, use negative space effectively, and build forms that stay recognizable at any size.

As you progress, you will move from sketch to vector mark with a focus on precision and flexibility. You will run scalability and legibility checks, create color systems and variations for different backgrounds and contexts, and refine logo lockups with basic typography pairing so your brand identity feels cohesive. Finally, you will learn exporting and delivering final logo files in formats clients and teams expect, helping you present work professionally and avoid common production issues.

If you want a clear, step by step path to stronger logo concepts and reliable vector execution, start this course today and build a logo design foundation you can use on real projects.