Free ebook course on local business digital marketing with free certification. Learn local SEO, Google Business Profile, reviews, ads, and landing pages to get more bookings.
Course content
Local Business Marketing Playbook: Set Up Your Customer Acquisition Baseline
2Local Business Marketing Playbook: Google Business Profile Foundations That Drive Calls and Visits
3Local Business Marketing Playbook: GBP Optimization for Local Rankings and Booking Intent
4Local Business Marketing Playbook: Local Citations That Strengthen Trust and Visibility
5Local Business Marketing Playbook: Review Generation System to Increase Conversions
6Local Business Marketing Playbook: Local Landing Pages That Convert Nearby Searchers
7Local Business Marketing Playbook: Simple Local Link Building and Community Authority
8Local Business Marketing Playbook: Paid Local Awareness and Lead Campaigns on a Small Budget
9Local Business Marketing Playbook: Operations, Follow-Up, and Maintenance for Sustained Growth
Course Description
Local Business Marketing Playbook: Get More Calls, Visits, and Bookings is a practical ebook course in business administration and digital marketing designed for owners and managers who want steady local demand, not guesswork. You will build a clear customer acquisition baseline so you can measure what drives phone calls, walk ins, and appointment requests, then improve results with a system you can repeat month after month.
You will learn how to set up and strengthen your Google Business Profile so it supports real booking intent, improves local rankings, and turns nearby searches into actions. The course shows how to optimize categories, services, photos, posts, and messaging in a way that aligns with local SEO and conversion best practices, while keeping your profile trustworthy and consistent across the web.
To expand visibility beyond Google Business Profile, you will create local citations that reinforce accuracy and credibility, develop a review generation system that increases conversions, and craft local landing pages that match what searchers want in your service area. You will also apply simple local link building and community authority tactics that help your business stand out in competitive markets without needing complex outreach.
For faster traction, the playbook includes paid local awareness and lead campaigns on a small budget, focused on controlling costs and improving lead quality. Finally, you will set up operations, follow up, and maintenance routines so your marketing stays consistent, your pipeline stays healthy, and your growth is sustained rather than seasonal.
Start the course today and use this local marketing playbook to turn online visibility into more calls, visits, and bookings for your business.
This free course includes:
9 content pages
Digital certificate of course completion (Free)
Exercises to train your knowledge
100% free, from content to certificate
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