Free online courseLocal SEO Full Free Course

Course Description

Want more nearby customers to find you first, call sooner, and choose you over competitors? This free online course helps you build practical Local SEO skills that improve real-world visibility in Google Search and Google Maps. You’ll learn how local rankings actually work in 2024 and how to focus on the signals that make the biggest difference for local discovery, including what you can influence directly and what you need to plan around.

A major part of local success is your Google Business Profile. In this training, you’ll go beyond basic setup and learn how to shape a profile that attracts clicks and inspires trust. You’ll practice writing a clear, persuasive business description aligned with how people search, while keeping it natural and customer-friendly. You’ll also learn how to showcase what you offer by adding products or services so your profile answers key questions before someone even lands on your website.

To convert visibility into leads, you’ll work with features that reduce friction for customers: posts for timely updates, booking buttons for appointment requests, and messaging options that help people reach you instantly. You’ll understand when specific post types perform best and how to structure actions so customers can sign up, schedule, or inquire with fewer steps. These improvements can be especially valuable for service-based businesses that rely on calls, visits, and local intent searches such as near me queries.

You’ll also learn how to collaborate safely by adding multiple users and assigning the right access levels, keeping your profile secure while enabling team support. Finally, you’ll explore why reviews are a powerful trust signal in Local SEO and how a strong, complete presence can boost confidence and engagement. By the end, you’ll have a clearer strategy for ranking locally, strengthening your business profile, and turning map visibility into consistent customer opportunities—plus the option to earn a certificate.