What metrics should I track to measure an email marketing campaign's performance?

Track open rate, click-through rate, conversion rate, unsubscribe rate, and revenue or leads generated.

Why should marketing email subject lines avoid phrases like “Amazing Deals” or “50% Off”?

These phrases can trigger spam filters or appear overly promotional, reducing deliverability and opens.

Which email marketing strategy helps customers feel valued and cared for?

Personalized, segmented emails with relevant content and timely follow-ups help create a more customer-focused experience.

Free Course Image Email Marketing full course

Free online course Email Marketing full course

Duration of the online course: 56 minutes

3.9

(7)

Boost sales with email marketing skills in a free online course—write better campaigns, improve deliverability, and track results with confidence.

In this free course, learn about

Email marketing fundamentals: concepts, workflow, and role in digital marketing
Primary benefits of email marketing (reach, ROI, direct communication, conversions)
Customer-care strategies like personalization and segmentation to make users feel valued
Essential elements to measure email campaign performance and optimize results
Key email marketing KPIs (open rate, click-through rate, conversions, unsubscribe rate)
Subject line best practices and how spam-trigger words reduce deliverability
Why email marketing is often the most cost-effective campaign type for companies

About the free online course

Email remains one of the most reliable channels to reach an audience directly, build relationships, and drive measurable business growth. In this free online course, you will learn how to create email marketing campaigns that feel relevant to subscribers while supporting real marketing goals like traffic, conversions, retention, and customer loyalty. Instead of relying on guesswork, you will develop a practical understanding of what makes an email effective and how to improve performance over time.

You will explore the full lifecycle of an email campaign, from defining your objective to writing messages people actually want to open. A strong subject line can help, but long-term success depends on trust, clarity, and sending content that matches the reader’s expectations. You will also learn why certain promotional phrases can hurt deliverability, how inbox providers evaluate your messages, and what habits help protect your sender reputation so your emails are more likely to land where they belong.

Measurement is a core theme throughout the course. You will learn how to evaluate results using essential metrics and key performance indicators, then turn those insights into improvements for future sends. By understanding what performance looks like beyond vanity numbers, you will be better prepared to justify decisions, communicate outcomes to stakeholders, and iterate with purpose. The course also highlights customer-focused approaches that help subscribers feel valued, an important ingredient in building loyalty and reducing churn.

Whether you are new to digital marketing or looking to strengthen a business skill that stays in demand, this course offers a practical, beginner-friendly path. By the end, you will be able to plan, write, and assess email marketing more strategically, making it a cost-effective lever for growth for any brand or project.

Course content

Video class: Email Marketing | Email Marketing Tutorial for Beginners - 2021 | Great Learning 56m
Exercise: Which of the following is a primary benefit of using email marketing as part of a digital marketing strategy?
Exercise: Which email marketing strategy is particularly effective for ensuring that customers feel valued and cared for?
Exercise: What is one of the most essential elements to measure the performance of an email marketing campaign?
Exercise: What is a key performance indicator in email marketing that helps measure the success of an email marketing campaign?
Exercise: Why is it recommended to avoid using words like 'Amazing Deals' or '50% Off' in the subject lines of marketing emails?
Exercise: What is the most cost-effective marketing campaign that companies often run?

Learn aboutEmail Marketing

Discover free online Email Marketing courses designed to help you build effective campaigns, grow subscriber lists, improve open rates, and boost conversions. Learn essential email strategy, automation, copywriting, segmentation, and analytics at your own pace. Enroll today, gain practical skills, and earn a certificate with every course.