Free online courseAI in Digital Marketing
Duration of the online course: 28 hours and 52 minutes
New course
Enhance your digital marketing skills with ITT Roorkee's free online course on AI in Digital Marketing. Learn AI algorithms, customer value, personalization, and more.
Course Description
The course "AI in Digital Marketing" spans a comprehensive 28 hours and 52 minutes, tailored for professionals and students in the realm of Business Administration, particularly those focused on Digital Marketing.
In an era where artificial intelligence is not just a buzzword but a crucial driver of innovation, this course provides an in-depth exploration of how AI is revolutionizing the marketing landscape. Attendees will begin their journey with an introductory promotional video that sets the stage for the transformative insights to follow. From there, the course dives into the fundamentals of AI in marketing, elucidating core concepts and theoretical underpinnings across the initial segments.
A significant portion of the course is dedicated to understanding AI algorithms and their application in the marketing domain. This includes an examination of the design, transition processes, and the AI matrix, which collectively highlight the architectural facets of AI technologies. Participants will gain a nuanced understanding of how AI contributes to customer value and the value delivery process, a keystone in crafting effective marketing strategies.
The curriculum then transitions into the transformative power of AI in shaping marketing strategies. This multi-lecture series delves deeply into strategic transformation, illustrating the practical implications and methodologies marketers can employ to harness AI's potential. This is further expanded with detailed discussions on the application of AI in the marketing mix, ensuring that students grasp the holistic impact of AI on product, price, place, and promotion.
Marketing research, consumer behavior, and customer journey mapping are other critical areas covered, providing students with the tools to understand and anticipate consumer needs and actions. Detailed explorations into customer experience and personalization strategies, including advanced concepts like hyper-personalization, are also addressed, demonstrating how AI can move beyond traditional segmentation to create highly customized engagements.
Brand management in the age of AI is another focal point, with several lectures dedicated to understanding brand equity, new brand realities, and the network effects facilitated by AI technologies. Students will learn how to navigate competitive landscapes using AI, and how AI assists in the development of products, services, and value creation.
The course covers AI's role in various marketing channels, including direct marketing, sales promotion, public relations, social media marketing, and personal selling. Participants will get insights on managing sales and marketing channels using AI, and the evolving nature of omnichannel marketing and retailing, crucial in today's interconnected commercial environment.
Logistics and supply chain management, crucial aspects of marketing operations, are also integrated into the syllabus, showcasing AI's utility in streamlining these functions. Ethical considerations and sustainability, pivotal in contemporary AI applications, form the concluding part of the coursework, guiding students on the responsible implementation of AI in business scenarios.
Whether you're looking to stay ahead in the competitive digital marketing arena or aim to incorporate AI-driven insights into your marketing strategies, "AI in Digital Marketing" is designed to equip you with the knowledge and skills needed for success. Though there are no reviews yet, the exhaustive and structured curriculum promises a thorough education on the pressing intersections of AI and marketing.
Conteúdo do Curso
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Video class: AI in Marketing Promo Video
0h04m
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Exercise: Which of the following is an application of AI that can enhance customer service experience in the field of marketing?
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Video class: Lec 01- Understanding the basics of AI in Marketing-I
0h21m
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Video class: Lec 02-Understanding the basics of AI in Marketing-II
0h22m
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Exercise: What is the primary focus of Marketing 5.0 as discussed in the course?
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Video class: Lec 03-Understanding the basics of AI in Marketing-III
0h38m
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Video class: Lec 04-Introduction to AI Algorithms
0h28m
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Exercise: Which of the following is true about supervised learning algorithms in artificial intelligence?
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Video class: Lec 05=Designs of AI, Transition process and AI matrix
0h36m
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Video class: Lec 06- Customer value and Role of AI in Value Delivery Process
0h24m
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Exercise: What role does artificial intelligence (AI) primarily play in the value delivery process in digital marketing?
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Video class: Lec 07-Transforming Marketing Strategy using AI-I
0h31m
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Video class: Lec 08-Transforming Marketing Strategy using AI-II
0h25m
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Exercise: What is the term used to describe a strategy where software-enabled products and services continually evolve and improve after purchase, enhancing their value over time?
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Video class: Lec 09-Transforming Marketing Strategy using AI-III
0h32m
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Video class: Lec 10-Transforming Marketing Strategy using AI-IV
0h28m
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Exercise: Which of the following steps is NOT part of scaling up AI in an organization?
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Video class: Lec 11-Transforming Marketing Strategy using AI-V
0h37m
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Video class: Lec 12-Using AI for STP
0h24m
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Exercise: In strategic marketing, which type of AI is considered ideal for recommending the best segments to target?
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Video class: Lec 13-Application of AI in Marketing Mix-I
0h28m
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Video class: Lec 14-Application of AI in Marketing Mix-II
0h31m
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Exercise: What is one of the primary benefits of using Mechanical AI in the distribution logistics and delivery aspects of the marketing mix?
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Video class: Lec 15-Marketing Information Systems and its Components
0h30m
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Video class: Lec 16-What is Marketing Research-I
0h26m
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Exercise: What is one of the primary advantages of using AI in marketing research compared to traditional methods?
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Video class: Lec 17-What is Marketing Research-II
0h34m
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Video class: Lec 18-Individual Dynamics and its influence on Consumer Behaviour
0h25m
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Exercise: What is one way AI helps marketers understand consumer motivations?
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Video class: Lec 19-Consumer Buying Decision Process
0h28m
AI in Digital Marketing
Free AI in Digital Marketing Courses
Unlock the potential of artificial intelligence in the dynamic world of digital marketing with our curated list of free courses. Whether you're a seasoned marketer or a beginner, these courses are designed to help you integrate AI technologies into your marketing strategies, optimize your campaigns, and drive better results. Explore the future of marketing with these top-rated, no-cost educational resources.
Why Learn AI in Digital Marketing?
Artificial intelligence is revolutionizing the digital marketing landscape. From automating repetitive tasks to delivering personalized customer experiences, AI tools are becoming indispensable for marketers. By understanding and leveraging AI, you can enhance your marketing efforts, improve customer engagement, and achieve higher ROI. These free courses provide comprehensive knowledge and practical skills to help you stay ahead in the competitive market.
Top Free AI in Digital Marketing Courses
1. Introduction to AI in Digital Marketing
Gain a foundational understanding of how AI is transforming digital marketing. This course covers key concepts, tools, and applications of AI in marketing, including machine learning, predictive analytics, and chatbots.
2. AI-Powered Marketing Strategies
Learn how to develop and implement AI-driven marketing strategies. This course focuses on using AI for customer segmentation, personalized marketing, and campaign optimization. Ideal for marketers looking to enhance their strategic planning with AI insights.
3. Machine Learning for Marketers
Dive deep into the world of machine learning and its applications in marketing. This course offers hands-on experience with machine learning algorithms and techniques to analyze marketing data and predict customer behavior.
4. Chatbots and Conversational AI
Explore the role of chatbots and conversational AI in enhancing customer service and engagement. This course teaches you how to design, build, and deploy AI-powered chatbots for various marketing purposes.
5. AI in Social Media Marketing
Discover how AI can optimize your social media marketing efforts. This course covers AI tools for content creation, social listening, and audience analysis, helping you to boost your social media presence and engagement.
6. Predictive Analytics for Digital Marketing
Learn how to use predictive analytics to forecast marketing trends and customer behavior. This course provides practical insights into building predictive models and applying them to real-world marketing scenarios.
7. AI for Content Marketing
Understand how AI can streamline your content marketing efforts. This course covers AI-driven content creation, curation, and distribution, ensuring your content reaches the right audience at the right time.
Benefits of Taking Free AI in Digital Marketing Courses
- Cost-effective learning: Access high-quality education without spending a dime.
- Flexibility: Learn at your own pace and schedule, making it easy to balance with other commitments.
- Up-to-date knowledge: Stay current with the latest AI trends and technologies in digital marketing.
- Practical skills: Gain hands-on experience with AI tools and techniques that can be directly applied to your marketing efforts.
- Career advancement: Enhance your resume and open up new career opportunities in the fast-evolving field of digital marketing.
Conclusion
Embrace the future of digital marketing by mastering AI technologies with these free courses. Equip yourself with the knowledge and skills needed to stay competitive and drive success in your marketing campaigns. Start learning today and transform your marketing strategies with the power of AI.
This free course includes:
28 hours and 52 minutes of online video course
Exercises to train your knowledge
Certificate of course completion
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