Free online courseAI in Digital Marketing
Duration of the online course: 28 hours and 52 minutes
New course
Enhance your digital marketing skills with ITT Roorkee's free online course on AI in Digital Marketing. Learn AI algorithms, customer value, personalization, and more.
Course Description
The course "AI in Digital Marketing" spans a comprehensive 28 hours and 52 minutes, tailored for professionals and students in the realm of Business Administration, particularly those focused on Digital Marketing.
In an era where artificial intelligence is not just a buzzword but a crucial driver of innovation, this course provides an in-depth exploration of how AI is revolutionizing the marketing landscape. Attendees will begin their journey with an introductory promotional video that sets the stage for the transformative insights to follow. From there, the course dives into the fundamentals of AI in marketing, elucidating core concepts and theoretical underpinnings across the initial segments.
A significant portion of the course is dedicated to understanding AI algorithms and their application in the marketing domain. This includes an examination of the design, transition processes, and the AI matrix, which collectively highlight the architectural facets of AI technologies. Participants will gain a nuanced understanding of how AI contributes to customer value and the value delivery process, a keystone in crafting effective marketing strategies.
The curriculum then transitions into the transformative power of AI in shaping marketing strategies. This multi-lecture series delves deeply into strategic transformation, illustrating the practical implications and methodologies marketers can employ to harness AI's potential. This is further expanded with detailed discussions on the application of AI in the marketing mix, ensuring that students grasp the holistic impact of AI on product, price, place, and promotion.
Marketing research, consumer behavior, and customer journey mapping are other critical areas covered, providing students with the tools to understand and anticipate consumer needs and actions. Detailed explorations into customer experience and personalization strategies, including advanced concepts like hyper-personalization, are also addressed, demonstrating how AI can move beyond traditional segmentation to create highly customized engagements.
Brand management in the age of AI is another focal point, with several lectures dedicated to understanding brand equity, new brand realities, and the network effects facilitated by AI technologies. Students will learn how to navigate competitive landscapes using AI, and how AI assists in the development of products, services, and value creation.
The course covers AI's role in various marketing channels, including direct marketing, sales promotion, public relations, social media marketing, and personal selling. Participants will get insights on managing sales and marketing channels using AI, and the evolving nature of omnichannel marketing and retailing, crucial in today's interconnected commercial environment.
Logistics and supply chain management, crucial aspects of marketing operations, are also integrated into the syllabus, showcasing AI's utility in streamlining these functions. Ethical considerations and sustainability, pivotal in contemporary AI applications, form the concluding part of the coursework, guiding students on the responsible implementation of AI in business scenarios.
Whether you're looking to stay ahead in the competitive digital marketing arena or aim to incorporate AI-driven insights into your marketing strategies, "AI in Digital Marketing" is designed to equip you with the knowledge and skills needed for success. Though there are no reviews yet, the exhaustive and structured curriculum promises a thorough education on the pressing intersections of AI and marketing.
Course content
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Video class: AI in Marketing Promo Video
04m
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Exercise: Which of the following is an application of AI that can enhance customer service experience in the field of marketing?
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Video class: Lec 01- Understanding the basics of AI in Marketing-I
21m
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Video class: Lec 02-Understanding the basics of AI in Marketing-II
22m
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Exercise: What is the primary focus of Marketing 5.0 as discussed in the course?
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Video class: Lec 03-Understanding the basics of AI in Marketing-III
38m
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Video class: Lec 04-Introduction to AI Algorithms
28m
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Exercise: Which of the following is true about supervised learning algorithms in artificial intelligence?
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Video class: Lec 05=Designs of AI, Transition process and AI matrix
36m
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Video class: Lec 06- Customer value and Role of AI in Value Delivery Process
24m
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Exercise: What role does artificial intelligence (AI) primarily play in the value delivery process in digital marketing?
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Video class: Lec 07-Transforming Marketing Strategy using AI-I
31m
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Video class: Lec 08-Transforming Marketing Strategy using AI-II
25m
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Exercise: What is the term used to describe a strategy where software-enabled products and services continually evolve and improve after purchase, enhancing their value over time?
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Video class: Lec 09-Transforming Marketing Strategy using AI-III
32m
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Video class: Lec 10-Transforming Marketing Strategy using AI-IV
28m
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Exercise: Which of the following steps is NOT part of scaling up AI in an organization?
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Video class: Lec 11-Transforming Marketing Strategy using AI-V
37m
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Video class: Lec 12-Using AI for STP
24m
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Exercise: In strategic marketing, which type of AI is considered ideal for recommending the best segments to target?
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Video class: Lec 13-Application of AI in Marketing Mix-I
28m
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Video class: Lec 14-Application of AI in Marketing Mix-II
31m
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Exercise: What is one of the primary benefits of using Mechanical AI in the distribution logistics and delivery aspects of the marketing mix?
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Video class: Lec 15-Marketing Information Systems and its Components
30m
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Video class: Lec 16-What is Marketing Research-I
26m
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Exercise: What is one of the primary advantages of using AI in marketing research compared to traditional methods?
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Video class: Lec 17-What is Marketing Research-II
34m
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Video class: Lec 18-Individual Dynamics and its influence on Consumer Behaviour
25m
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Exercise: What is one way AI helps marketers understand consumer motivations?
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Video class: Lec 19-Consumer Buying Decision Process
28m
This free course includes:
28 hours and 52 minutes of online video course
Digital certificate of course completion (Free)
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