Free online courseHow to start and build a startup

Course Description

How to start and build a startup is a free online course in Entrepreneurship within Business and Marketing, designed to help you move from idea to a real, growing company. It walks through the practical decisions founders face early on, from validating a problem and shaping an initial product to building a team that can execute under uncertainty.

You will learn how to talk to users effectively, iterate toward product-market fit, and create products people genuinely love. The course explores growth strategies, how to approach competition, and what it takes to build momentum when resources are limited. You will also get guidance on press, doing things that do not scale, and setting up a foundation for repeatable acquisition.

Fundraising is covered with clear explanations of how investors think, how to communicate your story, and how to prepare for key conversations. Beyond the early sprint, the course addresses culture, hiring, founder performance, and day-to-day operations, helping you develop the management skills needed as the team expands.

It also includes practical sessions on enterprise products, running high-quality user interviews, hardware considerations, and essential legal and accounting basics. Finally, it offers later-stage perspective on scaling, sales and marketing, and navigating investor discussions as your startup matures.