Free Ebook cover Business Management and Entrepreneurship Course for small business owners

Free ebookBusiness Management and Entrepreneurship Course for small business owners

4.09

(11)

110 pages

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Course content

1

1. Introduction to Business Management

2

2. Principles of Entrepreneurship

3

3. Marketing for Small Businesses

4

3.1. Marketing for Small Businesses: Marketing Fundamentals

5

3.2. Marketing for Small Business: Marketing Strategies for Small Businesses

6

3.3. Marketing for Small Businesses: Digital Marketing and Social Media

7

3.4. Marketing for Small Businesses: SEO and Content Marketing

8

3.5. Marketing for Small Businesses: Branding and Visual Identity

9

3.6. Marketing for Small Businesses: Email Marketing

10

3.7. Marketing for Small Businesses: Relationship Marketing and Customer Loyalty

11

3.8. Marketing for Small Businesses: Competitor Analysis

12

3.9. Marketing for Small Businesses: Market Research

13

3.10. Marketing for Small Businesses: Advertising and Advertising for Small Businesses

14

3.11. Marketing for Small Businesses: Social Media Management

15

3.12. Marketing for Small Businesses: Influencer Marketing

16

3.13. Marketing for Small Businesses: Analysis of Metrics and Results

17

3.14. Marketing for Small Businesses: Planning and Executing Marketing Campaigns

18

3.15. Marketing for Small Businesses: Offline and Online Marketing

19

4. People Management in Small Businesses

20

4.1. People Management in Small Businesses: Recruitment and selection of employees

21

4.2. People Management in Small Businesses: Training and team development

22

4.3. People Management in Small Businesses: Conflict Management

23

4.4. People Management in Small Businesses: Employee Motivation and Engagement

24

4.5. People Management in Small Businesses: Performance assessment and feedback

25

4.6. People Management in Small Businesses: Career and succession planning

26

4.7. People Management in Small Businesses: Compensation and benefits

27

4.8. People Management in Small Businesses: Labor legislation and union relations

28

4.9. People Management in Small Businesses: Organizational change management

29

4.10. People Management in Small Businesses: Culture and organizational climate

30

4.11. People Management in Small Businesses: Occupational health and safety

31

4.12. People Management in Small Businesses: Diversity and inclusion in the workplace

32

4.13. People Management in Small Businesses: Talent Retention

33

4.14. People Management in Small Businesses: Knowledge management and organizational learning

34

5. Financial Management and Accounting for Small Businesses

35

5.1. Financial Management and Accounting for Small Businesses: Fundamentals of Financial Management

36

5.2. Financial Management and Accounting for Small Businesses: Financial Planning

37

5.3. Financial Management and Accounting for Small Businesses: Investment Analysis

38

5.4. Financial Management and Accounting for Small Businesses: Cash Flow Management

39

5.5. Financial Management and Accounting for Small Businesses: Accounting for Small Businesses

40

5.6. Financial Management and Accounting for Small Businesses: Taxes and Taxation

41

5.7. Financial Management and Accounting for Small Businesses: Cost and Expense Management

42

5.8. Financial Management and Accounting for Small Businesses: Balance Sheet Analysis

43

5.9. Financial Management and Accounting for Small Businesses: Inventory and Asset Control

44

5.10. Financial Management and Accounting for Small Businesses: Credit and Collection Management

45

5.11. Financial Management and Accounting for Small Businesses: Financial Reporting

46

5.12. Financial Management and Accounting for Small Businesses: Financial Risk and Management

47

5.13. Financial Management and Accounting for Small Businesses: Working Capital Management

48

5.14. Financial Management and Accounting for Small Businesses: Financial Projections and Budgeting

49

5.15. Financial Management and Accounting for Small Businesses: Auditing and Accounting Compliance

50

5.16. Financial Management and Accounting for Small Businesses: Accounting Systems and Software

51

6. Technology and Innovation in Small Businesses

52

6.1. Technology and Innovation in Small Businesses: Adoption of new technologies in small businesses

53

6.2. Technology and Innovation in Small Businesses: Impact of technological innovation on the growth of small businesses

54

6.3. Technology and Innovation in Small Businesses: Using technology to improve operational efficiency

55

6.4. Technology and Innovation in Small Businesses: Innovation as a competitive strategy for small businesses

56

6.5. Technology and Innovation in Small Businesses: Digital tools for small business management

57

6.6. Technology and Innovation in Small Businesses: Implementation of business management systems (ERP)

58

6.7. Technology and Innovation in Small Businesses: Digital marketing and online presence for small businesses

59

6.8. Technology and Innovation in Small Businesses: Using technology to improve customer service

60

6.9. Technology and Innovation in Small Businesses: Innovation in products and services in small businesses

61

6.10. Technology and Innovation in Small Businesses: Technology and sustainability in small businesses

62

6.11. Technology and Innovation in Small Businesses: Challenges in implementing technology in small businesses

63

6.12. Technology and Innovation in Small Businesses: Technology training and training for small business owners

64

7. Strategic Planning

65

7.1. Strategic Planning: Definition of Strategic Planning

66

7.2. Strategic Planning: Importance of Strategic Planning

67

7.3. Strategic Planning: Strategic Planning Process

68

7.4. Strategic Planning: SWOT Analysis

69

7.5. Strategic Planning: Defining Objectives and Goals

70

7.6. Strategic Planning: Strategy Development

71

7.7. Strategic Planning: Implementation of Strategic Planning

72

7.8. Strategic Planning: Monitoring and Evaluation of Strategic Planning

73

7.9. Strategic Planning: Adaptation and Review of Strategic Planning

74

7.10. Strategic Planning: Strategic Planning for Small Businesses

75

8. Sales and Customer Service Techniques

76

8.1. Sales Techniques and Customer Service: Introduction to sales techniques

77

8.2. Sales and Customer Service Techniques: Knowing your product or service

78

8.3. Sales and Customer Service Techniques: Target Audience Identification

79

8.4. Sales and customer service techniques: Negotiation and persuasion techniques

80

8.5. Sales and Customer Service Techniques: Customer Relationship Management (CRM)

81

8.6. Sales and customer service techniques: Effective communication in sales

82

8.7. Sales and Customer Service Techniques: Sales Closing Techniques

83

8.8. Sales and customer service techniques: After-sales and customer loyalty

84

8.9. Sales and Customer Service Techniques: Customer Service: Concepts and Importance

85

8.10. Sales and Customer Service Techniques: Customer Service Techniques

86

8.11. Sales and customer service techniques: Complaint management and problem resolution

87

8.12. Sales and Customer Service Techniques: Customer service across different channels

88

8.13. Sales and Customer Service Techniques: Customer Satisfaction and Experience

89

8.14. Sales and customer service techniques: Customer service as a competitive differentiator

90

9. Market Analysis

91

10. Quality Management

92

11. Project Management

93

12. Risk Management

94

13. Decision Making

95

14. Conflict Management

96

15. Time Management

97

16. Resource Management

98

17. Process Management

99

18. Supply Management

100

19. Inventory Management

And much more...

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