Free ebook on business management and entrepreneurship for small business owners, covering marketing, finance, teams, strategy, sales, and innovation.
Free ebook + audiobook content
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Marketing for Small Businesses
+ Exercise: What are some marketing strategies that small business owners can use to promote their businesses? 4 minutes
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Marketing Fundamentals
+ Exercise: What is the definition of marketing as presented in the text? 3 minutes
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Marketing Strategies for Small Businesses
+ Exercise: Which of the following is an essential marketing strategy for small businesses as mentioned in the text? 3 minutes
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Digital Marketing and Social Media
+ Exercise: How important is digital marketing and social media for small businesses? 3 minutes
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SEO and Content Marketing
+ Exercise: What is the first step to implementing SEO in a small business? 3 minutes
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Branding and Visual Identity
+ Exercise: How important is branding and visual identity for small businesses? 3 minutes
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Email Marketing
+ Exercise: Which of the following statements is true about Email Marketing for small businesses? 3 minutes
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Relationship Marketing and Customer Loyalty
+ Exercise: What is the main strategy discussed in chapter 3.7 of the Business Management and Entrepreneurship e-book for small business owners? 3 minutes
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Competitor Analysis
+ Exercise: How important is competitive analysis for small businesses and how can it be used? 3 minutes
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Market Research
+ Exercise: How important is market research for small businesses? 3 minutes
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Advertising for Small Businesses
+ Exercise: How important is marketing for small businesses? 3 minutes
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Social Media Management
+ Exercise: What is the role of social media in small business marketing strategy? 3 minutes
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Influencer Marketing
+ Exercise: What is influencer marketing and why is it important for small businesses? 3 minutes
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Analysis of Metrics and Results
+ Exercise: How important is analyzing metrics and results in marketing for small businesses? 3 minutes
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Planning and Executing Marketing Campaigns
+ Exercise: What is the first step to creating an effective small business marketing campaign? 3 minutes
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Offline and Online Marketing
+ Exercise: What are the main differences between offline marketing and online marketing? 3 minutes
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People Management in Small Businesses
+ Exercise: How important is people management in small businesses? 3 minutes
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Recruitment and Selection of Employees
+ Exercise: What is the role of people management in small businesses, especially with regard to employee recruitment and selection? 3 minutes
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Training and Team Development
+ Exercise: How important is training and team development in small businesses? 3 minutes
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Conflict Management
+ Exercise: How important is conflict management in small businesses and what strategies can be adopted to manage them effectively? 3 minutes
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Employee Motivation and Engagement
+ Exercise: Which of the following statements is true about managing people in small businesses? 2 minutes
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Performance Assessment and Feedback
+ Exercise: How important is performance evaluation and feedback in people management in small companies? 3 minutes
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Career and Succession Planning
+ Exercise: How important is career and succession planning in people management in small companies? 2 minutes
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Compensation and Benefits
+ Exercise: What is the role of compensation and benefits in people management in small companies? 3 minutes
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Labor Legislation and Union Relations
+ Exercise: What is the importance of labor legislation and union relations in managing people in small companies? 2 minutes
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Organizational Change Management
+ Exercise: How important is organizational change management for small businesses? 2 minutes
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Culture and Organizational Climate
+ Exercise: What is the relationship between culture and organizational climate in small companies and how do they influence people management? 3 minutes
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Occupational Health and Safety
+ Exercise: How important is occupational health and safety when managing people in small businesses? 3 minutes
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Diversity and Inclusion in the Workplace
+ Exercise: Which of the following statements is true about managing people in small businesses, with a focus on diversity and inclusion? 2 minutes
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Talent Retention
+ Exercise: Why is talent retention important for small businesses? 2 minutes
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Knowledge Management and Organizational Learning
+ Exercise: How important is knowledge management and organizational learning in small businesses? 2 minutes
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Financial Management and Accounting for Small Businesses
+ Exercise: Which of the following is a crucial part of the financial and accounting management of a small business? 3 minutes
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Fundamentals of Financial Management
+ Exercise: Which of the following is a crucial component of financial management for small businesses as described in the text? 4 minutes
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Financial Planning
+ Exercise: How important is financial management and accounting for small businesses? 3 minutes
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Investment Analysis
+ Exercise: Which of the following techniques is used to evaluate the profitability of a small business investment? 3 minutes
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Cash Flow Management
+ Exercise: How important is cash flow management for small businesses? 3 minutes
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Accounting for Small Businesses
+ Exercise: What are some aspects of accounting for small businesses? 3 minutes
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Taxes and Taxation
+ Exercise: How important is financial management and accounting for small businesses, especially with regards to taxes and taxation? 3 minutes
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Cost and Expense Management
+ Exercise: What is the objective of cost and expense management in a small business? 3 minutes
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Balance Sheet Analysis
+ Exercise: What is equity in a company's balance sheet analysis? 3 minutes
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Inventory and Asset Control
+ Exercise: Which of the following statements is true about financial management and accounting in small businesses? 3 minutes
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Credit and Collection Management
+ Exercise: What does credit and collections management involve in managing small businesses? 3 minutes
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Financial Reporting
+ Exercise: Which of the following financial reports shows the company's financial position, including assets, liabilities and shareholders' equity? 2 minutes
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Financial Risk Management
+ Exercise: What does financial risk management involve for a small business? 3 minutes
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Working Capital Management
+ Exercise: What is the definition of working capital and how important is it for small businesses? 3 minutes
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Financial Projections and Budgeting
+ Exercise: How important are financial projections and budgeting in the financial management of small businesses? 3 minutes
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Auditing and Accounting Compliance
+ Exercise: How important is accounting audit and compliance for small businesses? 3 minutes
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Accounting Systems and Software
+ Exercise: How important are accounting systems for small businesses? 3 minutes
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Technology and Innovation in Small Businesses
+ Exercise: What is the role of technology and innovation in small businesses? 3 minutes
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Adoption of New Technologies in Small Businesses
+ Exercise: What are some of the challenges small businesses face in adopting new technologies? 3 minutes
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Impact of Technological Innovation on Small Business Growth
+ Exercise: What is the impact of technological innovation on small businesses? 3 minutes
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Using Technology to Improve Operational Efficiency
+ Exercise: How important is technology and innovation for small businesses, according to the text? 3 minutes
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Innovation as a Competitive Strategy
+ Exercise: What is the role of technology and innovation in the growth and development of small businesses? 2 minutes
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Digital Tools for Small Business Management
+ Exercise: Which of the following tools is useful for managing small businesses, according to the text? 2 minutes
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Implementation of Business Management Systems (ERP)
+ Exercise: What is the main objective of an ERP (Enterprise Resource Planning) system in a company? 3 minutes
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Digital Marketing and Online Presence
+ Exercise: Which of the following is an effective digital marketing strategy for small businesses? 3 minutes
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Using Technology to Improve Customer Service
+ Exercise: How can technology be used to improve customer service in small businesses? 3 minutes
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Innovation in Products and Services
+ Exercise: What do technology and innovation mean for the success and growth of small businesses? 2 minutes
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Technology and Sustainability
+ Exercise: What is the role of technology and innovation in small businesses? 3 minutes
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Challenges in Implementing Technology
+ Exercise: What are some of the most common challenges small businesses face when implementing technology? 3 minutes
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Technology Training for Small Business Owners
+ Exercise: What is the topic covered in chapter 6.12 of our e-book course and how important is it for small business owners? 3 minutes
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Strategic Planning
+ Exercise: What is the importance of strategic planning in business management and entrepreneurship? 3 minutes
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Definition of Strategic Planning
+ Exercise: What is strategic planning and what is its purpose? 2 minutes
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Importance of Strategic Planning
+ Exercise: Which of the following statements best describes the importance of strategic planning for a company? 3 minutes
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Strategic Planning Process
+ Exercise: What is the correct sequence of steps involved in the strategic planning process? 3 minutes
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SWOT Analysis
+ Exercise: What does SWOT Analysis represent in business strategy and entrepreneurship? 3 minutes
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Defining Objectives and Goals
+ Exercise: What is strategic planning and how important is it for companies? 2 minutes
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Strategy Development
+ Exercise: What is the first step in developing strategies within strategic planning? 2 minutes
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Implementation of Strategic Planning
+ Exercise: What is the first step in implementing strategic planning? 3 minutes
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Monitoring and Evaluation of Strategic Planning
+ Exercise: What is the difference between monitoring and evaluation in the context of strategic planning? 3 minutes
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Adaptation and Review of Strategic Planning
+ Exercise: What is the importance of adapting and reviewing strategic planning in business management, according to chapter 7.9 of the Business Management and Entrepreneurship e-book? 3 minutes
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Strategic Planning for Small Businesses
+ Exercise: Which of the following is NOT a component of strategic planning for small businesses? 3 minutes
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Sales and Customer Service Techniques
+ Exercise: What are some of the effective sales and customer service techniques mentioned in the text? 3 minutes
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Introduction to Sales Techniques
+ Exercise: What is the consultative selling technique mentioned in the e-book module "Sales and Customer Service Techniques"? 2 minutes
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Knowing Your Product or Service
+ Exercise: What are some effective techniques to improve sales skills as mentioned in the text? 3 minutes
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Target Audience Identification
+ Exercise: How important is identifying the target audience for small business owners? 3 minutes
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Negotiation and Persuasion Techniques
+ Exercise: What are the essential techniques for being effective in sales and customer service mentioned in the text? 3 minutes
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Customer Relationship Management (CRM)
+ Exercise: What is the purpose of Customer Relationship Management (CRM) in the context of a business? 3 minutes
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Effective Communication in Sales
+ Exercise: What is the focus of module 8.6, "Sales and Customer Service Techniques: Effective Communication in Sales", of our Business Management and Entrepreneurship course for small business owners? 2 minutes
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Sales Closing Techniques
+ Exercise: Which of the following is an effective sales technique mentioned in the text? 3 minutes
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After-Sales and Customer Loyalty
+ Exercise: How important is after-sales and customer loyalty for a company’s success? 2 minutes
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Customer Service: Concepts and Importance
+ Exercise: How important is customer service and sales techniques in business management and entrepreneurship, especially for small business owners? 3 minutes
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Customer Service Techniques
+ Exercise: Which of the following is NOT an effective sales or customer service technique mentioned in module 8.10 of the Business Management and Entrepreneurship for Small Business Owners course? 2 minutes
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Complaint Management and Problem Resolution
+ Exercise: Which of the following statements best describes the importance of complaint management and problem resolution in customer service and sales? 3 minutes
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Customer Service Across Different Channels
+ Exercise: What are the sales techniques discussed in chapter 8.12 of the Business Management and Entrepreneurship e-book course? 3 minutes
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Customer Satisfaction and Experience
+ Exercise: What are some of the effective sales and customer service techniques mentioned in the text? 4 minutes
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Customer Service as a Competitive Differentiator
+ Exercise: Which of the following statements is true about the importance of customer service and effective sales techniques for small businesses as described in the text? 3 minutes
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Market Analysis
+ Exercise: How important is market analysis for small business owners? 3 minutes
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Quality Management
+ Exercise: What are the fundamental principles of Quality Management? 3 minutes
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Project Management
+ Exercise: What are the fundamental elements of Project Management? 3 minutes
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Risk Management
+ Exercise: What is the first step in risk management and how can it be accomplished? 3 minutes
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Decision Making
+ Exercise: What are the two main types of decisions business owners need to make? 4 minutes
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Conflict Management
+ Exercise: What are the conflict management styles mentioned in the text? 3 minutes
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Time Management
+ Exercise: Which of the following strategies is NOT mentioned in the text as a way to improve time management? 3 minutes
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Resource Management
+ Exercise: Which of the following is NOT mentioned in the text as a crucial part of resource management in a company? 3 minutes
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Process Management
+ Exercise: What does process management involve in business management and entrepreneurship? 3 minutes
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Supply Management
+ Exercise: What is the first step in supply management, according to the text? 3 minutes
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Inventory Management
+ Exercise: What are the main aspects of inventory management? 3 minutes
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Cost Management
+ Exercise: What is the first step in cost management, according to the text? 2 minutes
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Business Law
+ Exercise: How important is Business Law for small business owners? 3 minutes
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Business Ethics
+ Exercise: How important is ethics in business? 3 minutes
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Environmental Management in Small Businesses
+ Exercise: How important is environmental management for small businesses? 3 minutes
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E-commerce for Small Businesses
+ Exercise: What is the first step to starting an e-commerce business, according to the text? 3 minutes
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Management of Partnerships and Strategic Alliances
+ Exercise: How important is Partnership and Strategic Alliance Management for small business owners? 3 minutes
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Franchises and Licensing
+ Exercise: What is the topic covered in chapter 26 of our e-book course and how important is it for small business owners? 3 minutes
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Intellectual Property Management
+ Exercise: What is intellectual property and what is its importance in business management and entrepreneurship? 3 minutes
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Logistics Management
+ Exercise: How important is logistics management for small businesses? 3 minutes
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Operations Management
+ Exercise: Which of the following is a fundamental principle of operations management? 3 minutes
About the free ebook with audio
Business Management and Entrepreneurship Course for Small Business Owners
This free ebook provides practical guidance for entrepreneurs who want to build, organize, and grow a small business with confidence. It connects everyday management decisions with long-term business goals, helping owners turn ideas into sustainable operations.
Build stronger business foundations
Explore the principles of entrepreneurship, business planning, market positioning, and decision-making. Learn how to identify opportunities, define objectives, assess competitors, and create strategies that support responsible growth.
Market, sell, and retain customers
Discover actionable approaches to marketing for small businesses, including branding, social media, SEO, content, email campaigns, advertising, customer relationships, and performance metrics. The ebook also addresses sales techniques, negotiation, customer service, complaint handling, and loyalty.
Manage people, money, and operations
Strengthen the core areas that keep a business running. Topics include recruitment, training, motivation, feedback, workplace culture, financial planning, cash flow, costs, taxes, accounting, inventory, credit, budgeting, and financial risk.
Use innovation to compete
Understand how technology, digital tools, ERP systems, e-commerce, and innovation can improve efficiency, customer service, and business resilience. The ebook also covers sustainability, operations, logistics, quality, projects, risk, partnerships, intellectual property, and business ethics.
What you will be able to apply
- Set clear business goals and evaluate results.
- Plan marketing campaigns and improve online visibility.
- Monitor cash flow, expenses, inventory, and working capital.
- Improve team performance and customer experience.
- Make informed decisions for sustainable small-business growth.
Designed for small business owners and aspiring entrepreneurs, this ebook offers a broad, practical framework for managing a business in a changing market.
What small business marketing topics does the ebook cover?
It covers branding, social media, SEO, content, email, advertising, market research, competitor analysis, and campaign metrics.
Does the ebook explain cash flow and financial planning for small businesses?
Yes. It addresses cash flow, budgets, costs, taxes, accounting, working capital, projections, and financial reporting.
What technology topics are included for small business owners?
It explores digital tools, ERP systems, e-commerce, online presence, technology adoption, innovation, and customer-service technology.
This ebook/audiobook includes:
6 hours and 0 minutes of audio content
Digital certificate of course completion (Free)
Exercises to train your knowledge
100% free, from content to certificate
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