Free online courseBusiness Strategy

Course content

• Video class: 1.0 Introduction to Module 1: Organisational Environment

  00m

• Exercise: In the introductory video to the first module, what is the first aspect of the 'onion model' that will be discussed?

• Video class: 1.1 Introduction to Business Strategy

  09m

• Exercise: What does the 'long-term' aspect of a business strategy imply for entrepreneurs?

• Video class: 1.2 Macro Environment of Organisation (PESTEL framework)

  10m

• Exercise: Which of the following frameworks is used for analyzing the macro environment in business strategy?

• Video class: 1.3 Industry of Organization (Porter Five Forces Framework)

  18m

• Exercise: According to Porter's Five Forces framework, which factor does NOT contribute to barriers to entry in an industry?

• Video class: 1.4 Porter´s Five Forces Continued

  10m

• Exercise: Which of Porter's Five Forces refers to the pressure competitors can exert on each other's prices and margins due to aggressive and frequent interactions?

• Video class: 1.5 Industry Life Cycle

  10m

• Exercise: Which stage in the industry life cycle is characterized by strong competition and a need for cost control and economies of scale?

• Video class: 1.6 Blue Ocean Thinking (Competitor Analysis)

  04m

• Exercise: What does the 'blue ocean' concept in business strategy refer to?

• Video class: 2.0 Introduction to Module 2: Strategic Capabilities

  01m

• Video class: 2.1 Strategic Capabilities of Organisations

  07m

• Exercise: What exactly are 'dynamic capabilities' in the context of business strategy?

• Video class: 2.2 VRIN Model For Assessing Organisations Capabilities

  12m

• Exercise: Which component of the VRIN model relates to whether the capabilities of an organization provide a competitive advantage that is sustainable and not easily duplicated by others?

• Video class: 2.3 Organisation´s Value Chain and Value Network

  06m

• Video class: 2.4 SWOT Analysis

  06m

• Exercise: What final step must be taken in a SWOT analysis to develop strategic options?

• Video class: 3.0 Introduction to Section 3: Business Strategies

  01m

• Exercise: In module three of the course, what type of business strategies will be primarily discussed?

• Video class: 3.1 Generic Competitive Strategies

  08m

• Exercise: What is the primary reason for defining Strategic Business Units (SBUs) in larger organizations?

• Video class: 3.2 Cost-leadership Strategy

  11m

• Exercise: Which of the following is NOT one of the four key drivers that can help deliver a cost leadership strategy?

• Video class: 3.3 Differentiation Strategy

  07m

• Exercise: What is a key approach to achieving a differentiation competitive strategy according to the video?

• Video class: 3.4 Focus Strategy

  06m

• Exercise: What is a focus strategy in the context of business strategy?

• Video class: 3.5 The Strategy Clock

  03m

• Exercise: Which of the three competitive strategies detailed in the strategic clock model aims to combine extremely low production costs with distinctive benefits perceived as premium by customers?

• Video class: 3.6 Interactive Competitive Strategies

  09m

• Exercise: What should a well-established firm consider when faced with the entry of a low-cost competitor in their industry?

• Video class: 3.7 Game Theory for Business Strategy

  08m

• Exercise: Which principle does game theory encourage in the context of business strategy?