Free online courseBusiness Fundamentals for Entrepreneurs

Duration of the online course: 23 hours and 49 minutes

New course

Discover essential entrepreneurship skills and business strategies with NPTEL's comprehensive online course for aspiring entrepreneurs.

Course Description

Explore the essentials of entrepreneurship with the Business Fundamentals for Entrepreneurs course offered by NPTEL. This comprehensive course is designed to equip budding entrepreneurs with the foundational knowledge needed to establish and grow a successful business. Delve into topics such as business overview, company dynamics, and effective vision and strategy formulation to create a solid grounding in business concepts.

Throughout the journey, enrich your understanding of innovation, manufacturing processes, and the intricacies of finance, enabling you to manage key business operations effectively. The course further addresses essential leadership skills and discusses the relationship between business and society, highlighting the impact of business practices on the environment.

Learn to conduct thorough market research, understand customer behaviors, and implement value-based marketing strategies to gain a competitive edge in the market. Communication is key, and this course provides insights into crafting effective marketing communications and leveraging sales channels to reach target audiences.

The course also covers advanced concepts such as B2B transactions and customer service management, essential for maintaining strong relationships with clients. Dive into supply chain management and explore the strategies needed to navigate business risks and handle business information effectively.

With expert modules enhancing your learning experience, this course is an excellent stepping stone for anyone looking to delve into the world of entrepreneurship and business management. Whether you're just starting or looking to refine your existing business knowledge, this course promises to deliver valuable insights into the world of business.

Conteúdo do Curso

  • Video class: Course Introduction - Business Fundamentals for Entrepreneurs

    0h10m

  • Exercise: Who can benefit from the business fundamentals course?

  • Video class: Week 1: Module 1: Part 1 - OVERVIEW OF A BUSINESS?

    0h10m

  • Exercise: Which of the following statements best defines a business?

  • Video class: Week 1: Module 1: Part 2 - OVERVIEW OF A BUSINESS?

    0h44m

  • Exercise: Which of the following factors is NOT part of the business environment discussed in the transcript?

  • Video class: Week 1: Module 2: Part 1 - COMPANY

    0h28m

  • Exercise: What is a company?

  • Video class: Week 1: Module 2: Part 2 - COMPANY

    0h27m

  • Exercise: What type of company has a minimum of two and a maximum of 200 owners?

  • Video class: Week 2: Module 3: Part 1 - VISION, MISSION, GOALS, STRATEGY

    0h15m

  • Exercise: What is a key aspect of defining a company's purpose?

  • Video class: Week 2: Module 3: Part 2 - VISION, MISSION, GOALS, STRATEGY

    0h32m

  • Exercise: Why are company values important?

  • Video class: Week 2: Module 3: Part 3 - VISION, MISSION, GOALS, STRATEGY

    0h20m

  • Exercise: What is the 360° approach to setting company goals?

  • Video class: Week 2: Module 4: Part 1 - INNOVATION

    0h31m

  • Exercise: What is a key driver of innovation in a company, according to the transcript?

  • Video class: Week 2: Module 4: Part 2 - INNOVATION

    0h33m

  • Exercise: What is a characteristic of 'new to the world' innovation?

  • Video class: Week 3: Module 5: Part 1 - MANUFACTURING

    0h37m

  • Exercise: What is the primary advantage of mass manufacturing?

  • Video class: Week 3: Module 5: Part 2 - MANUFACTURING

    0h34m

  • Exercise: What role does logistics play in mass manufacturing and distribution?

  • Video class: Week 3: Module 6: Part 1 - FINANCE

    0h37m

  • Exercise: Understanding Business Financial Statements

  • Video class: Week 3: Module 6: Part 2 - FINANCE

    0h24m

  • Exercise: What is one of the key aspects of financial management?

  • Video class: Week 4: Module 7: Part 1 - LEADERSHIP

    0h32m

  • Exercise: What are the first three aspects of the 5E Leadership Model discussed?

  • Video class: Week 4: Module 7: Part 2 - LEADERSHIP

    0h23m

  • Exercise: What is a key element of Human Resource Management discussed in the module?

  • Video class: Week 4: Module 8: Part 1 - ENVIRONMENT, SOCIETY

    0h24m

  • Exercise: What is the main focus of ESG in business?

  • Video class: Week 4: Module 8: Part 2 - ENVIRONMENT, SOCIETY

    0h20m

  • Exercise: What is one of the main pressures on companies to focus on ESG practices?

  • Video class: Week 5: Module 9 Part 1 - MARKET RESEARCH

    0h19m

  • Exercise: Why is market research important for companies?

  • Video class: Week 5: Module 9 Part 2 - MARKET RESEARCH

    0h27m

  • Exercise: What is the Difference Between Primary and Secondary Research?

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This free course includes:

23 hours and 49 minutes of online video course

Exercises to train your knowledge

Certificate of course completion

100% free, from content to certificate

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