Free Course Image Business Fundamentals for Entrepreneurs

Free online courseBusiness Fundamentals for Entrepreneurs

Duration of the online course: 23 hours and 49 minutes

New course

Discover essential entrepreneurship skills and business strategies with NPTEL's comprehensive online course for aspiring entrepreneurs.

In this free course, learn about

  • Course Introduction
  • Business Overview
  • Types of Companies
  • Vision, Mission, Goals and Strategy
  • Innovation in Business
  • Manufacturing and Logistics
  • Business Finance Fundamentals
  • Leadership and Human Resources
  • Environment, Society and ESG
  • Market Research
  • Understanding Customers and Customer Segments
  • Value-Based Marketing
  • Marketing Communication and Branding
  • Entrepreneurial Growth Opportunities
  • Strategic Planning for Entrepreneurs
  • Sales Channels and Distribution
  • B2B Sales and Sales Funnel
  • Digital Prototyping for Startups
  • Advanced Startup Finance
  • Customer Service Management
  • Supply Chain Management
  • Entrepreneurial Skills and Mindset
  • From Invention to Innovation
  • Business Risk Management
  • Business Information Systems
  • Understanding Customer Needs

Course Description

Explore the essentials of entrepreneurship with the Business Fundamentals for Entrepreneurs course offered by NPTEL. This comprehensive course is designed to equip budding entrepreneurs with the foundational knowledge needed to establish and grow a successful business. Delve into topics such as business overview, company dynamics, and effective vision and strategy formulation to create a solid grounding in business concepts.

Throughout the journey, enrich your understanding of innovation, manufacturing processes, and the intricacies of finance, enabling you to manage key business operations effectively. The course further addresses essential leadership skills and discusses the relationship between business and society, highlighting the impact of business practices on the environment.

Learn to conduct thorough market research, understand customer behaviors, and implement value-based marketing strategies to gain a competitive edge in the market. Communication is key, and this course provides insights into crafting effective marketing communications and leveraging sales channels to reach target audiences.

The course also covers advanced concepts such as B2B transactions and customer service management, essential for maintaining strong relationships with clients. Dive into supply chain management and explore the strategies needed to navigate business risks and handle business information effectively.

With expert modules enhancing your learning experience, this course is an excellent stepping stone for anyone looking to delve into the world of entrepreneurship and business management. Whether you're just starting or looking to refine your existing business knowledge, this course promises to deliver valuable insights into the world of business.

Course content

  • Video class: Course Introduction - Business Fundamentals for Entrepreneurs 10m
  • Exercise: Who can benefit from the business fundamentals course?
  • Video class: Week 1: Module 1: Part 1 - OVERVIEW OF A BUSINESS? 10m
  • Exercise: Which of the following statements best defines a business?
  • Video class: Week 1: Module 1: Part 2 - OVERVIEW OF A BUSINESS? 44m
  • Exercise: Which of the following factors is NOT part of the business environment discussed in the transcript?
  • Video class: Week 1: Module 2: Part 1 - COMPANY 28m
  • Exercise: What is a company?
  • Video class: Week 1: Module 2: Part 2 - COMPANY 27m
  • Exercise: What type of company has a minimum of two and a maximum of 200 owners?
  • Video class: Week 2: Module 3: Part 1 - VISION, MISSION, GOALS, STRATEGY 15m
  • Exercise: What is a key aspect of defining a company's purpose?
  • Video class: Week 2: Module 3: Part 2 - VISION, MISSION, GOALS, STRATEGY 32m
  • Exercise: Why are company values important?
  • Video class: Week 2: Module 3: Part 3 - VISION, MISSION, GOALS, STRATEGY 20m
  • Exercise: What is the 360° approach to setting company goals?
  • Video class: Week 2: Module 4: Part 1 - INNOVATION 31m
  • Exercise: What is a key driver of innovation in a company, according to the transcript?
  • Video class: Week 2: Module 4: Part 2 - INNOVATION 33m
  • Exercise: What is a characteristic of 'new to the world' innovation?
  • Video class: Week 3: Module 5: Part 1 - MANUFACTURING 37m
  • Exercise: What is the primary advantage of mass manufacturing?
  • Video class: Week 3: Module 5: Part 2 - MANUFACTURING 34m
  • Exercise: What role does logistics play in mass manufacturing and distribution?
  • Video class: Week 3: Module 6: Part 1 - FINANCE 37m
  • Exercise: Understanding Business Financial Statements
  • Video class: Week 3: Module 6: Part 2 - FINANCE 24m
  • Exercise: What is one of the key aspects of financial management?
  • Video class: Week 4: Module 7: Part 1 - LEADERSHIP 32m
  • Exercise: What are the first three aspects of the 5E Leadership Model discussed?
  • Video class: Week 4: Module 7: Part 2 - LEADERSHIP 23m
  • Exercise: What is a key element of Human Resource Management discussed in the module?
  • Video class: Week 4: Module 8: Part 1 - ENVIRONMENT, SOCIETY 24m
  • Exercise: What is the main focus of ESG in business?
  • Video class: Week 4: Module 8: Part 2 - ENVIRONMENT, SOCIETY 20m
  • Exercise: What is one of the main pressures on companies to focus on ESG practices?
  • Video class: Week 5: Module 9 Part 1 - MARKET RESEARCH 19m
  • Exercise: Why is market research important for companies?
  • Video class: Week 5: Module 9 Part 2 - MARKET RESEARCH 27m
  • Exercise: What is the Difference Between Primary and Secondary Research?
  • Video class: Week 5: Module 10 Part 1 - CUSTOMERS 27m
  • Exercise: What is the primary reason 42% of startups fail according to the course module?
  • Video class: Week 5: Module 10 Part 2 - CUSTOMERS 33m
  • Exercise: What is the Difference Between B2B and B2C Businesses?
  • Video class: Week 6: Module 11 Part 1 - VALUE BASED MARKETING 16m
  • Exercise: What invention allowed for the first major use of print advertising?
  • Video class: Week 6: Module 11 Part 2 - VALUE BASED MARKETING 35m
  • Exercise: What is a key component of Value-Based Marketing?
  • Video class: Week 6: Module 12 Part 1 - MARKETING COMMUNICATION 26m
  • Exercise: What is the main advantage of branding for companies?
  • Video class: Week 6: Module 12: Part 2 - MARKETING COMMUNICATION 26m
  • Exercise: What is the primary purpose of advertising for a company?
  • Video class: Expert Module - Module A : Prof. Raj Jaswa 24m
  • Exercise: What key concept helps entrepreneurs identify growth opportunities according to this course?
  • Video class: Expert Module - Module B : Prof. Ramesh Mangaleswaran 16m
  • Exercise: What is the first step in developing a strategic plan according to the text?
  • Video class: Week 7: Module 13: Part 1 - SALES CHANNELS 24m
  • Exercise: What is the role of a sales channel?
  • Video class: Week 7: Module 13: Part 2 - SALES CHANNELS 36m
  • Exercise: What is one primary function of a distributor in a sales channel?
  • Video class: Week 7: Module 14: Part 1 - B2B 20m
  • Exercise: What is the initial step in the sales funnel approach discussed?
  • Video class: Week 7: Module 14: Part 2 - B2B 30m
  • Exercise: What is a key characteristic of B2B sales that distinguishes it from B2C?
  • Video class: Expert Module - Module C : Mr. Ashok Balasubramanian 1h01m
  • Exercise: What is the primary advantage of digital prototypes for entrepreneurs?
  • Video class: Expert Module - Module D : Prof. Umakant Jayaram: Part 1 38m
  • Exercise: What is a key financial concept for managing startup cash flow?
  • Video class: Expert Module - Module D : Prof. Umakant Jayaram: Part 2 55m
  • Exercise: What is a general ledger in accounting?
  • Video class: Expert Module - Module D : Prof. Umakant Jayaram: Part 3 39m
  • Exercise: What is the term for costs that remain unchanged regardless of the level of production or sales?
  • Video class: Expert Module - Module D : Prof. Umakant Jayaram: Part 4 46m
  • Exercise: Which principle of Finance emphasizes that all risks are not equal?
  • Video class: Expert Module - Module D : Prof. Umakant Jayaram: Part 5 20m
  • Exercise: How do Venture Capitalists evaluate startup investments?
  • Video class: Week 8: Module 15: Part 1 - CUSTOMER SERVICE MANAGEMENT 19m
  • Exercise: What is a key factor in building customer loyalty according to the course?
  • Video class: Week 8: Module 15: Part 2 - CUSTOMER SERVICE MANAGEMENT 35m
  • Exercise: What is an essential component for successful customer service management?
  • Video class: Week 8: Module 16: Part 1 - SUPPLY CHAIN 26m
  • Exercise: What is the main function of a supply chain in a business context?
  • Video class: Week 8: Module 16: Part 2 - SUPPLY CHAIN 24m
  • Exercise: What is an example of a supply chain with high lead time and unpredictable demand?
  • Video class: Expert Module - Module E : Prof. Raj Jaswa 34m
  • Exercise: What are the key skills for becoming a successful entrepreneur according to the transcript?
  • Video class: Expert Module - Module F : Prof. Raj Hirwani 36m
  • Exercise: What is the primary distinction between an invention and an innovation?
  • Video class: Week 9: Module 17: Part 1 - BUSINESS RISK 32m
  • Exercise: What is an example of a market risk in business?
  • Video class: Week 9: Module 17: Part 2 - BUSINESS RISK 17m
  • Exercise: What is a business continuity risk?
  • Video class: Week 9: Module 18: Part 1 - BUSINESS INFORMATION 18m
  • Exercise: What is the ultimate objective of using business information in a company?
  • Video class: Week 9: Module 18: Part 2 - BUSINESS INFORMATION 31m
  • Exercise: What was a key initiative in the 1980s to integrate production and sales processes?
  • Video class: Expert Module - Module G : Dr. Nishant Tikekar: Part 1 20m
  • Exercise: What is essential for understanding customer needs in entrepreneurship?
  • Video class: Expert Module - Module G : Dr. Nishant Tikekar: Part 2 16m
  • Exercise: What is a strategy for launching a unique product to appeal to mass customers?

This free course includes:

23 hours and 49 minutes of online video course

Digital certificate of course completion (Free)

Exercises to train your knowledge

100% free, from content to certificate

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