Free online courseGoogle analytics

Course Description

The "Google Analytics" course is a comprehensive journey into the world of web analytics, designed to provide you with a robust understanding of Google's powerful analytics tool. With a watch time of 3 hours and 45 minutes, this course is structured to deliver clear, concise, and actionable insights into Google Analytics, suitable for both beginners and intermediate users.

Rated 4 out of 5 stars, this course holds a strong position in the Information Technology category, specifically under the IT Tools subcategory. This indicates a solid reception from past learners who have appreciated the depth and utility of the content provided.

The course begins with an introductory module titled "Google Analytics Tutorials 2020," laying the foundational groundwork by explaining the basics of data collection in Google Analytics. This module sets the stage for deeper dives into more nuanced topics throughout the course.

Following this, in "Google Analytics Tutorial | What Information Is Collected by Google Analytics from a user? | Part 2," you'll explore the specifics of what data is gathered by Google Analytics, helping you understand the full scope of user interactions tracked.

Part 3, "Google Analytics Tutorial | How To Create Cookies, Persist Data In Cookies using GTM," provides a step-by-step guide on how to use Google Tag Manager to create and manage cookies. This is crucial for website optimization and tracking user behavior more effectively.

Differentiating between digital and web analytics is essential for targeted data analysis, and this is precisely what you'll learn in the "Google Analytics Tutorial | Difference - Digital Analytics, Web Analytics" module. It's a pivotal part of mastering analytics to serve specific business objectives.

The intricate workings of sessions are demystified in "Google Analytics Tutorial | What are Sessions and how GA Calculates Sessions | Part 5." This section helps learners understand how sessions are computed, an essential metric for any data-driven strategy.

Understanding user engagement metrics is vital, and "Google Analytics Tutorial 2020 | What is Bounce Rate and Exit Rate In Google Analytics | Part 6" focuses on two critical metrics that indicate user interaction quality on your website.

The nuances between sessions are further detailed in "Google Analytics Tutorial | Differences Between Sessions," equipping you with skills to interpret and leverage session data more efficiently.

In "Google Analytics Tutorial | New Users Vs Returning Users in Google Analytics | Part 8," you’ll learn to differentiate between new and returning users, a fundamental aspect of audience segmentation and targeted marketing strategies.

Fine-tuning your account settings for optimal performance is covered in "Google Analytics Tutorial | Account Level Settings" and "Google Analytics Tutorial | Property Level Settings In Google Analytics | Part 10." These lessons ensure that your analytics setup is tailored to your specific needs.

The course then delves into "Google Analytics Tutorials | View Level Settings In Google Analytics | Part 11," providing insights on refining view settings for better data accuracy and reporting.

Understanding real-time user interactions is made easy with "Google Analytics Tutorial | Real-Time Reports," illustrating how to monitor current user activity on your site for immediate insights.

Tracking campaigns is crucial for marketing success, and "Google Analytics Tutorial | UTM Tracking In Google Analytics - Manual Tagging UTM Tags | Part 13" covers this essential aspect, teaching manual tagging techniques for effective campaign tracking.

Finally, the course wraps up with a deep dive into channel groupings in "Google Analytics Tutorials 2020 - Default Channel Groupings In Google Analytics | Lesson 14," giving you a comprehensive view of how traffic is cat.