Free online courseGoogle analytics

Course Description

Turn website traffic into clear, actionable insights with this free online course on Google Analytics, built for anyone who wants to measure performance with confidence. Whether you are a developer, marketer, analyst, or product-focused professional, you will learn how analytics data is collected, processed, and interpreted so you can make smarter decisions based on real user behavior instead of guesswork.

You will start by understanding the foundations behind analytics, including how data collection works and what information can be captured from users. From there, the course demystifies the key mechanics that shape everyday reporting, such as cookies, how persistent identifiers work, and why implementation choices affect the quality of your data. You will also clarify the difference between web analytics and broader digital analytics, helping you choose the right mindset for measuring products, sites, or campaigns.

A major focus is learning the language of Google Analytics: sessions, entrances, new versus returning users, bounce rate, and exit rate. Instead of treating these metrics as simple numbers, you will explore what they truly mean, how they are calculated, and how small configuration or interpretation mistakes can lead to misleading conclusions. This context helps you build dashboards and reports that stakeholders can actually trust.

The course also covers how Google Analytics is organized at the account, property, and view levels, along with the settings that shape how data appears and how teams collaborate. You will learn to use real-time reports for quick verification and debugging, a practical skill when launching a new site, changing tags, or validating traffic sources.

Finally, you will strengthen campaign measurement with UTM tracking and understand default channel groupings, allowing you to connect marketing links to reliable attribution and cleaner reporting. By the end, you will be better equipped to implement, validate, and interpret analytics so you can improve performance, communicate insights, and support data-driven development and growth.