Free ebookEcommerce Pricing Basics: How to Price Products for Profit

Course Description

Ecommerce Pricing Basics: How to Price Products for Profit is a practical ebook course in business administration focused on ecommerce and sales. It helps you stop guessing and start pricing with confidence by connecting product pricing decisions to real unit economics, real costs, and real profitability. If you sell on your own store, marketplaces, or multiple channels, you will learn how to build prices that support growth instead of quietly draining cash.

You will develop a profit-first pricing mindset and learn to calculate true product cost with accurate COGS, then expand your view to delivered cost by accounting for shipping, fulfillment, and handling. The course brings clarity to the net revenue reality check by factoring in marketplace fees, payment processing, and taxes, so you can see what you actually keep from every order. You will also learn how to price for loss rates such as returns, refunds, and damage allowance, turning common ecommerce risks into planned inputs rather than surprises.

As you progress, you will master the difference between margin and markup and learn how to communicate profitability correctly. You will calculate break-even points and contribution margin to identify the minimum viable price for each SKU and channel, then use pricing architecture to design good better best tiers that match customer value. You will explore bundles and multipacks to discount profitably through unit economics, and apply anchoring and psychological pricing in a customer-friendly way that improves conversion without deception.

The ebook also covers discounting without damaging brand value by setting guardrails and a calendar, along with pricing rules for new product launches that move from pre-launch estimates to data-driven iteration. Finally, you will build a pricing review system to monitor key ecommerce KPIs and update prices safely as costs, competition, and customer behavior change. Start the course today and build an ecommerce pricing strategy that protects margins, supports scale, and improves decision making with every product you sell.