Free ebook on ecommerce pricing: calculate true costs, margins, break-even prices, bundles, discounts, and profitable pricing rules.
Free ebook content
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Ecommerce Pricing Basics: Building a Profit-First Pricing Mindset
+ Exercise: Which metric is typically the most actionable for day-to-day pricing decisions because it subtracts all variable costs per order and shows whether each order contributes cash toward fixed costs and profit?
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True Product Cost: Calculating COGS for Ecommerce Pricing
+ Exercise: When converting a shipment’s batch costs (like freight, duties, and inspection) into unit COGS, what is the correct unit basis to use so unit cost isn’t understated if some units are damaged?
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Shipping, Fulfillment, and Handling: Pricing for Delivered Cost
+ Exercise: Why is it risky to price a product using a single “average shipping cost” estimated from one package example?
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Marketplace Fees, Payment Processing, and Taxes: Net Revenue Reality Check
+ Exercise: In a net revenue model for a marketplace sale, which approach correctly handles fixed fees like monthly subscriptions and listing renewals?
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Returns, Refunds, and Damage Allowance: Pricing for Loss Rates
+ Exercise: Why should returns and refunds be included in a product’s price model as an expected per-unit cost?
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Margin vs Markup: Communicating and Calculating Profit Correctly
+ Exercise: A product has a unit cost of $40 and you want a 50% gross margin. What selling price should you set to hit that margin target?
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Break-Even Points and Contribution Margin: Knowing the Minimum Viable Price
+ Exercise: A store sells an order for $40 and has $26 in variable costs per order. If it applies a $10 coupon, what is the most accurate impact on break-even planning?
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Pricing Architecture: Good-Better-Best and Tiered Value Design
+ Exercise: In a well-designed Good–Better–Best lineup, what is the primary purpose of the core (middle) tier?
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Bundles and Multipacks: Profitable Discounting Through Unit Economics
+ Exercise: When setting a discount for a bundle or multipack, which approach best protects profit according to unit economics?
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Anchoring and Psychological Pricing: Using Perception Without Deception
+ Exercise: Which approach best follows the trust-first rules when using anchoring on a product page?
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Discounting Without Damaging Brand Value: Guardrails and Calendars
+ Exercise: To protect premium positioning while still driving conversion, which promotion approach is generally preferred over broad public sales?
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Pricing Rules for New Product Launches: From Pre-Launch Estimates to Iteration
+ Exercise: During the validation phase of a new SKU launch, conversion is weak and customer feedback suggests shoppers are confused about fit and what’s included. What is the best next action?
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Pricing Review System: Monitoring KPIs and Updating Prices Safely
+ Exercise: Which approach best describes a safe, controlled protocol for updating prices when you suspect profitability is drifting?
About the free ebook
Ecommerce Pricing Basics: How to Price Products for Profit
This free ebook helps ecommerce sellers build prices from real business costs rather than guesswork. Learn how to protect profitability while creating offers customers can understand and value.
Price from the full cost of selling
Move beyond supplier cost by accounting for COGS, packaging, shipping, fulfillment, payment processing, marketplace fees, taxes, returns, refunds, and damaged inventory. The ebook explains how these expenses affect net revenue and why a product that appears profitable can still lose money.
Use the right profit calculations
Understand the practical difference between margin and markup, calculate contribution margin, and identify a break-even price. These methods support clearer decisions on product selection, promotions, and minimum viable pricing.
Design prices that support value
Explore good-better-best offers, tiered pricing, bundles, multipacks, price anchors, and psychological pricing. The focus is on presenting value honestly while using unit economics to ensure discounts and product combinations remain profitable.
Control discounts and launch pricing
Create discount guardrails that avoid training shoppers to wait for sales or weakening brand value. Learn a structured approach to setting initial prices for new products, testing assumptions, and making measured adjustments after launch.
Build a repeatable pricing review process
Use key performance indicators to monitor profit performance and update prices safely as costs, fees, demand, and return rates change. This ebook provides a practical foundation for making pricing a regular business discipline.
What you will be able to evaluate
- The delivered cost and net revenue of each sale
- The price needed to cover costs and contribute to profit
- Whether a bundle, discount, or promotion improves unit economics
- Which pricing metrics deserve ongoing review
How do I calculate a profitable ecommerce product price?
Include product cost, fulfillment, shipping, fees, taxes, expected returns, and your target contribution margin.
What is the difference between margin and markup in ecommerce?
Markup is added to cost; margin is the percentage of the selling price left after costs.
Should shipping and return costs be included in product pricing?
Yes. Estimate delivered costs and expected loss rates so the price reflects the real cost of each sale.
This ebook includes:
13 content chapters
Digital certificate of course completion (Free)
Exercises to train your knowledge
100% free, from content to certificate
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