Women’s entrepreneurship is more difficult than men’s because they have to face the double journey. Taking care of the kids, taking care of the house and still being successful doesn’t seem like a formula for making the equation work.
First, we will see that this equation does close, with the examples of women that we will have in this article. However, we know that the path is not easy, because we still have other responsibilities besides the double journey. Being a woman is having less access to investments and not being taken seriously when we go into areas that are not food or beauty.
Female Entrepreneurship Data
According to SEBRAE 2017 data, men have an advantage among established entrepreneurs, that is, those in the market are 4% more than women. In the initial projects, the female presence is greater, but the difference does not reach 1%. Therefore, we see women who choose the life of entrepreneurship growing in recent years, but help does not come at the same pace.
Entrepreneurial women (Brazilian)
Now see some women who can be your inspiration to start your business.
Camila Farani
Known from the Shark Tank program, she started to be an entrepreneur early. At the age of 16, she started her entrepreneurial path in the family tobacconist. She has a degree in Law, a Masters in Administration and specialization in Entrepreneurship, Startup Innovation and Innovation Strategies. In addition, she is an angel investor for her company, G2 Capital.
Cristina Junqueira
Co-founder of fintech and today one of the largest banks in the country: Nubank. The idea of a credit card without a bank won many customers and today it has more than 25 million. The difference between it and other banks is the ease of purchasing and controlling your expenses, the entire service is 100% online.
Luiza Trajano
Do you know the owner of the largest Marketplace network in Brazil? Still in 1992, when she graduated, Luiza, who was already working in the family store, started the digital revolution of her business. Not only did it become a major internet company, it also has more than 1000 physical stores across the country.
Conclusion
We definitely see that women are important in the country’s economy and we’ve seen some examples in this article. After all, do you want to start an entrepreneur? See the courses in the Cursa Business area and get ahead with your idea.
