Duration of the online course: 3 hours and 32 minutes
New
Build job-ready UX skills fast with this free online course—learn user research, usability, accessibility, and design principles, plus practical exercises and a certificate option.
In this free course, learn about
Difference between UX (end-to-end experience) and UI (interface/visual layer)
Origins and scope of UX (Don Norman) and why human-centered design matters
Core human-centered design principles: user needs, iteration, feedback, context
Nielsen’s immutable UX rules, Jakob’s Law, and dualities (tradeoffs) in UX decisions
Interaction cost, simplicity, and “less is more” to reduce friction and cognitive load
UX slogans: you’re not the user; design for them; focus on the why behind behavior
Data over opinions: measure, test, observe users; UX without users isn’t UX
Selecting UX research methods by stage (discover/validate) and by artifact fidelity
Personas/segmentation: identify key attributes to represent meaningful user groups
Wireframes vs high-fidelity prototypes: purpose, detail, and when to use each
Usability testing and heuristic evaluation: find issues and improve effectiveness
Analyzing qualitative research via thematic analysis to extract patterns and insights
Information design basics: visual hierarchy plus findability vs discoverability
Design systems, usability, accessibility vs inclusive design, plus portfolio/resume basics
Course Description
Strong UX makes products easier to use, easier to understand, and easier to choose again. This free online course is a clear, beginner-friendly starting point for anyone who wants to move from guessing what users want to making design decisions that stand up to real-world behavior. You will learn how UX differs from UI, why human-centered design still matters, and how respected principles from the field can guide everything from navigation to content clarity.
Along the way, you will train your eye to spot what helps or hurts an experience: unnecessary complexity, too many choices, unclear hierarchy, friction that raises interaction cost, and designs that prioritize personal taste over user needs. The course emphasizes practical thinking habits that are essential in modern product teams, like validating assumptions, understanding the why behind actions, and using evidence instead of opinions when decisions affect users.
Beyond concepts, you will explore the role of research in real UX work and how to choose methods depending on what you need to learn, whether you are discovering opportunities, testing a prototype, or evaluating usability. You will also gain perspective on key artifacts and workflows, from wireframes and high-fidelity prototypes to heuristic evaluation and thematic analysis of qualitative findings, so you can communicate insights with clarity and confidence.
Because great UX is for everyone, accessibility and inclusive design are treated as core quality, not optional extras. You will connect fundamentals like visual hierarchy, findability, discoverability, and design systems to day-to-day decisions that shape whether people succeed or struggle. By the end, you will have a grounded understanding of what UX professionals actually do, how to approach portfolios and interviews, and how to start building credible skills for a career change or for improving the products you already work on.
Course content
Video class: UX vs. UI03m
Exercise: What is the primary difference between User Experience (UX) and User Interface (UI)?
Video class: Don Norman: The term UX01m
Exercise: What does the term 'User Experience' (UX) encompass according to the context?
Video class: Don Norman: The Design of Everyday Things02m
Exercise: What is a key reason for the enduring relevance of 'The Design of Everyday Things'?
Video class: Principles of Human-Centered Design (Don Norman)02m
Exercise: What are the principles of human-centered design according to the text provided?
Video class: The Immutable Rules of UX (Jakob Nielsen Keynote)39m
Exercise: What is an immutable rule discussed regarding the process of user experience (UX) design that has remained constant over time?
Video class: Design Thinking 10103m
Exercise: Which of the following best describes the mindset aspect of Design Thinking?
Video class: Jakob's Law of Internet User Experience01m
Exercise: What is the main concept of Jakob's Law of Internet User Experience?
Video class: Why Interaction Cost Matters to UX02m
Exercise: What is interaction cost in the context of usability?
Video class: Dualities of User Experience (Jakob Nielsen keynote)34m
Exercise: What is the primary message about the importance of considering dualities in user experience (UX)?
Video class: You ? User (UX Slogan #1)04m
Exercise: What is the primary reason for stating 'you are not the user' in UX design?
Video class: Keep It Simple (UX Slogan #2)04m
Exercise: Why is it important to keep user interfaces simple in UX design?
Video class: You Can't Impose Joy (UX Slogan #3)03m
Exercise: What is the third UX slogan that emphasizes focusing on user needs?
Video class: Communication Not Decoration (UX Slogan #4)02m
Exercise: Why is 'communication, not decoration' an important UX principle for website design?
Video class: Brevity = Brilliance (UX Slogan #5)02m
Exercise: Why is it suggested to keep web content concise according to UX principles?
Video class: Why Beats What in UX (UX Slogan #6)03m
Exercise: Why is it important to understand the 'why' behind user actions in UX design?
Video class: UX Is People (UX Slogan #7)02m
Exercise: What is the primary focus of UX according to the slogan 'UX is people'?
Video class: Make It Easy (UX Slogan #8)03m
Exercise: What is emphasized as necessary in the 'make it easy' slogan in UX design?
Video class: Less Is More (UX Slogan #9)02m
Exercise: What does the UX principle 'less is more' emphasize in user experience design?
Video class: Users Are Not Lazy (UX Slogan #10)02m
Exercise: Which of the following behaviors can be perceived as user laziness but is actually a demonstration of efficiency according to UX principles?
Video class: If You're Not Checking, You're Guessing (UX Slogan #11)03m
Exercise: Why is employing empirical data recommended over relying on personal opinions or guesses in user experience design?
Video class: More Choices More Trouble (UX Slogan #12)02m
Exercise: What is a potential downside of offering users too many choices in user interface design?
Video class: Design for Them Not for You (UX Slogan #13)03m
Exercise: Which concept emphasizes the importance of understanding users' needs over personal preferences in UX design?
Video class: It Depends (UX Slogan #14)02m
Exercise: Why is 'It depends' considered an important concept in UX design?
Video class: Show Me the Data (UX Slogan #15)01m
Exercise: When teams are making decisions that impact user experience, why is it beneficial to request data instead of relying on opinions?
Video class: UX Researchers, We Like to Watch (UX Slogan #16)03m
Exercise: What is a key method mentioned in the UX design process for understanding user needs when evaluating a new feature?
Video class: This Is Too Easy to Understand (UX Slogan #17)02m
Exercise: Why is it important to simplify content when designing digital products, even for specialized audiences?
Video class: Stop Solutioneering (UX Slogan # 18)02m
Exercise: What is the primary focus of avoiding 'solutioneering' in UX design?
Video class: Clarify, Don't Mystify (UX Slogan #19)04m
Exercise: What is a key principle in UX design that focuses on enhancing user experience?
Video class: UX Without Users isn't UX02m
Exercise: What is considered the distinguishing factor of a true UX professional on a team?
Video class: When to Use Which UX Research Method04m
Exercise: Which UX research method is best suited for understanding how people interact with a high-fidelity prototype to assess usability?
Video class: UX Research Cheat Sheet03m
Exercise: In the Discover stage of product development, which research method primarily helps in validating assumptions and uncovering what users may really need?
Video class: Creating Personas Is Like Sorting Rocks04m
Exercise: When creating personas, what is the primary purpose of identifying key attributes and forming segments?
Video class: Prototypes vs Wireframes in UX Projects02m
Exercise: What is one main difference between wireframes and high fidelity prototypes in UX design?
Video class: User Testing: Why03m
Exercise: Why is user testing emphasized as crucial in the design process?
Video class: Usability Testing 10101m
Exercise: What is one of the main purposes of usability testing in UX research?
Video class: Thematic Analysis of Qualitative User Research Data03m
Exercise: What is the primary goal of thematic analysis when dealing with qualitative data from research?
Video class: What Is User Research?03m
Exercise: What is the primary benefit of conducting user research in the design process?
Video class: Design Principles 10103m
Exercise: What is the primary purpose of design principles in an organization?
Video class: Heuristic Evaluation of User Interfaces03m
Exercise: What is the primary purpose of conducting a heuristic evaluation in user interface design?
Video class: Visual Hierarchy03m
Exercise: What is the primary purpose of establishing a visual hierarchy in web design?
Video class: Findability vs. Discoverability02m
Exercise: In the context of UX, what is the primary difference between findability and discoverability?
Video class: Design Systems and Their Benefits02m
Exercise: What are the main components of a modern design system mentioned in the text?
Video class: Usability 10103m
Exercise: What is a component crucial for assessing the usability of a system?
Video class: Accessibility vs. Inclusive Design04m
Exercise: What is the key difference between accessible design and inclusive design?
Video class: How to Start a New Career in UX (Jakob Nielsen)02m
Exercise: What is the recommended path for someone who is already employed and wants to transition into a UX role within their company?
Video class: UX Portfolios: Preparing for Interviews02m
Exercise: What is an important aspect to consider when creating a UX portfolio for a job application?
Video class: UX Resumes: 10 Things to Remove05m
Exercise: What is a recommended practice when creating a UX resume to avoid unconscious bias?
This free course includes:
3 hours and 32 minutes of online video course
Digital certificate of course completion (Free)
Exercises to train your knowledge
100% free, from content to certificate
Ready to get started?Download the app and get started today.