Free online courseManagement - Strategic Marketing
Duration of the online course: 31 hours and 40 minutes
4.32
(174)
Enhance your business skills with NPTEL's free Strategic Marketing course. Explore 37 comprehensive lectures on strategic marketing in the management subcategory. Join now!
Course Description
The "Management - Strategic Marketing" course is an exemplary educational program designed for learners deeply interested in the strategic facets of marketing within the realm of Business Administration. This course spans an extensive duration of 31 hours and 40 minutes, offering a comprehensive and detailed exploration of strategic marketing concepts and practices.
Positioned in the subcategory of Management, this course has garnered widespread appreciation, reflected in its impressive average rating of 4.31 out of 5 stars. Such a rating underscores the high-quality of content and teaching efficacy, making it a popular choice among learners seeking to enhance their strategic marketing knowledge and skills.
Throughout the duration of the course, learners will embark on a detailed journey through 37 lectures, each meticulously crafted to address various aspects of strategic marketing. The lectures are sequentially numbered and cover a wide range of topics, progressively building a nuanced understanding of strategic marketing principles.
Starting with "Strategic Marketing-Lecture01," the course lays the foundational concepts, gradually advancing to more complex strategies and insights. Each lecture delves into specific themes, ensuring a steady accumulation of knowledge. Whether discussing market segmentation, competitive analysis, or the intricacies of consumer behavior, every module is designed to provide actionable insights and practical knowledge.
As the series progresses, learners will encounter in-depth discussions on critical topics, each presented with clarity and precision. From the initial lectures that introduce the core concepts to the culminating sessions that tie together the comprehensive strategic marketing framework, the course ensures a holistic learning experience.
The structure of this course facilitates a deep dive into strategic marketing, making it not merely an academic endeavor but a practical guide for real-world application. Participants will find the lectures not only informative but also engaging, as they unravel the complexities of strategic marketing step by step.
Overall, the "Management - Strategic Marketing" course is an invaluable asset for anyone in the field of Business Administration, particularly those focusing on management. Its extensive duration, high rating, and in-depth content coverage ensure that learners will gain a robust and practical understanding of strategic marketing, equipping them with the skills needed to excel in their professional endeavors.
Conteúdo do Curso
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Video class: Mod-01 Lec-01 Strategic Marketing-Lecture01
0h53m
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Exercise: What is the core principle of relational marketing as opposed to transactional marketing?
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Exercise: Choose the incorrect alternative:
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Video class: Mod-01 Lec-02 Strategic Marketing-Lecture02
0h56m
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Video class: Mod-01 Lec-03 Strategic Marketing-Lecture03
0h56m
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Video class: Mod-01 Lec-04 Strategic Marketing-Lecture04
0h51m
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Video class: Mod-01 Lec-05 Strategic Marketing-Lecture05
0h38m
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Video class: Mod-01 Lec-06 Strategic Marketing-Lecture06
0h38m
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Video class: Mod-01 Lec-07 Strategic Marketing-Lecture07
0h57m
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Exercise: Choose the alternative not relevant for a strategic plan:
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Video class: Mod-01 Lec-08 Strategic Marketing-Lecture08
0h18m
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Video class: Mod-01 Lec-09 Strategic Marketing-Lecture09
0h47m
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Video class: Mod-01 Lec-10 Strategic Marketing-Lecture10
0h56m
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Video class: Mod-01 Lec-11 Strategic Marketing-Lecture11
0h40m
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Video class: Mod-01 Lec-12 Strategic Marketing-Lecture12
0h37m
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Video class: Mod-01 Lec-13 Strategic Marketing-Lecture13
0h51m
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Video class: Mod-01 Lec-14 Strategic Marketing-Lecture14
0h57m
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Exercise: What explains the growth in the repainting segment?
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Video class: Mod-01 Lec-15 Strategic Marketing-Lecture15
0h53m
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Video class: Mod-01 Lec-16 Strategic Marketing-Lecture16
0h56m
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Video class: Mod-01 Lec-17 Strategic Marketing-Lecture17
0h59m
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Video class: Mod-01 Lec-18 Strategic Marketing-Lecture18
0h57m
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Video class: Mod-01 Lec-19 Strategic Marketing-Lecture19
0h56m
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Exercise: Psychological Pricing is known in India as:
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Video class: Mod-01 Lec-20 Strategic Marketing-Lecture20
0h39m
This free course includes:
31 hours and 40 minutes of online video course
Exercises to train your knowledge
Certificate of course completion
100% free, from content to certificate
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Course comments: Management - Strategic Marketing
sasere glory seyifunmi
every easy to learn . sir thanks for being this opportunity up, it really helps me
Harshit Sharma
It was very helpful and intresting, advance marketing course. Sir have made this course look very easy, because of his way of communication and style.
Felices Almira Cris
it's nice
Sushmita Harne
very good
sakshi sharma
good
Amit kumar Tamrakar
Awesome course