Free online courseManagement - Strategic Marketing

Duration of the online course: 31 hours and 40 minutes

4.34

StarStarStarStarHalf star

(183)

Enhance your business skills with NPTEL's free Strategic Marketing course. Explore 37 comprehensive lectures on strategic marketing in the management subcategory. Join now!

Course Description

The "Management - Strategic Marketing" course is an exemplary educational program designed for learners deeply interested in the strategic facets of marketing within the realm of Business Administration. This course spans an extensive duration of 31 hours and 40 minutes, offering a comprehensive and detailed exploration of strategic marketing concepts and practices.

Positioned in the subcategory of Management, this course has garnered widespread appreciation, reflected in its impressive average rating of 4.31 out of 5 stars. Such a rating underscores the high-quality of content and teaching efficacy, making it a popular choice among learners seeking to enhance their strategic marketing knowledge and skills.

Throughout the duration of the course, learners will embark on a detailed journey through 37 lectures, each meticulously crafted to address various aspects of strategic marketing. The lectures are sequentially numbered and cover a wide range of topics, progressively building a nuanced understanding of strategic marketing principles.

Starting with "Strategic Marketing-Lecture01," the course lays the foundational concepts, gradually advancing to more complex strategies and insights. Each lecture delves into specific themes, ensuring a steady accumulation of knowledge. Whether discussing market segmentation, competitive analysis, or the intricacies of consumer behavior, every module is designed to provide actionable insights and practical knowledge.

As the series progresses, learners will encounter in-depth discussions on critical topics, each presented with clarity and precision. From the initial lectures that introduce the core concepts to the culminating sessions that tie together the comprehensive strategic marketing framework, the course ensures a holistic learning experience.

The structure of this course facilitates a deep dive into strategic marketing, making it not merely an academic endeavor but a practical guide for real-world application. Participants will find the lectures not only informative but also engaging, as they unravel the complexities of strategic marketing step by step.

Overall, the "Management - Strategic Marketing" course is an invaluable asset for anyone in the field of Business Administration, particularly those focusing on management. Its extensive duration, high rating, and in-depth content coverage ensure that learners will gain a robust and practical understanding of strategic marketing, equipping them with the skills needed to excel in their professional endeavors.

Course content

  • Video class: Mod-01 Lec-01 Strategic Marketing-Lecture01 53m
  • Exercise: What is the core principle of relational marketing as opposed to transactional marketing?
  • Exercise: Choose the incorrect alternative:
  • Video class: Mod-01 Lec-02 Strategic Marketing-Lecture02 56m
  • Exercise: At which stage of the Product Life Cycle do marketers face both opportunities and challenges due to competitive intensity?
  • Video class: Mod-01 Lec-03 Strategic Marketing-Lecture03 56m
  • Exercise: What is a key focus of strategic marketing across the product life cycle as mentioned in the discussion?
  • Video class: Mod-01 Lec-04 Strategic Marketing-Lecture04 51m
  • Exercise: What is emphasized as the most crucial aspect of strategic marketing planning?
  • Video class: Mod-01 Lec-05 Strategic Marketing-Lecture05 38m
  • Exercise: What financial concept is critical for achieving flexibility in a marketing strategy?
  • Video class: Mod-01 Lec-06 Strategic Marketing-Lecture06 38m
  • Exercise: What is the focus of a good strategic marketing approach discussed in the lecture?
  • Video class: Mod-01 Lec-07 Strategic Marketing-Lecture07 57m
  • Exercise: Choose the alternative not relevant for a strategic plan:
  • Video class: Mod-01 Lec-08 Strategic Marketing-Lecture08 18m
  • Exercise: What impact does high leverage have on a company's financial outcomes based on sales fluctuations?
  • Video class: Mod-01 Lec-09 Strategic Marketing-Lecture09 47m
  • Exercise: What is the role of marketing strategy in the hierarchy of strategies?
  • Video class: Mod-01 Lec-10 Strategic Marketing-Lecture10 56m
  • Exercise: What is the BCG matrix used for in corporate strategy?
  • Video class: Mod-01 Lec-11 Strategic Marketing-Lecture11 40m
  • Exercise: What is a key consideration in developing a marketing strategy for different market segments?
  • Video class: Mod-01 Lec-12 Strategic Marketing-Lecture12 37m
  • Exercise: What is a key factor in determining which strategic objectives to pursue in strategic marketing?
  • Video class: Mod-01 Lec-13 Strategic Marketing-Lecture13 51m
  • Exercise: What is a key consideration in developing a marketing strategy in today's network-driven world?
  • Video class: Mod-01 Lec-14 Strategic Marketing-Lecture14 57m
  • Exercise: What explains the growth in the repainting segment?
  • Video class: Mod-01 Lec-15 Strategic Marketing-Lecture15 53m
  • Exercise: What is a significant factor influencing the growth of the CFL market in India?
  • Video class: Mod-01 Lec-16 Strategic Marketing-Lecture16 56m
  • Exercise: What percentage of the paint industry market forms the industrial paint segment?
  • Video class: Mod-01 Lec-17 Strategic Marketing-Lecture17 59m
  • Exercise: What has shifted marketing philosophy from GD logic to SD logic?
  • Video class: Mod-01 Lec-18 Strategic Marketing-Lecture18 57m
  • Exercise: What is the primary method recommended for practicing strategic marketing concepts?
  • Video class: Mod-01 Lec-19 Strategic Marketing-Lecture19 56m
  • Exercise: Psychological Pricing is known in India as:
  • Video class: Mod-01 Lec-20 Strategic Marketing-Lecture20 39m
  • Exercise: What strategy did Japanese motorcycle manufacturers use to penetrate the European market?
  • Video class: Mod-01 Lec-21 Strategic Marketing-Lecture21 59m
  • Video class: Mod-01 Lec-22 Strategic Marketing-Lecture22 53m
  • Video class: Mod-01 Lec-23 Strategic Marketing 57m
  • Video class: Mod-01 Lec-24 Strategic Marketing-Lecture24 1h00m
  • Video class: Mod-01 Lec-25 Strategic Marketing-Lecture25 59m
  • Video class: Mod-01 Lec-26 Strategic Marketing-Lecture26 56m
  • Video class: Mod-01 Lec-27 Strategic Marketing-Lecture27 58m
  • Video class: Mod-01 Lec-28 Strategic Marketing-Lecture28 1h00m
  • Video class: Mod-01 Lec-29 Strategic Marketing-Lecture 29 33m
  • Video class: Mod-01 Lec-30 Strategic Marketing-Lecture30 43m
  • Video class: Mod-01 Lec-31 Strategic Marketing-Lecture31 1h01m
  • Video class: Mod-01 Lec-32 Strategic Marketing-Lecture32 49m
  • Video class: Mod-01 Lec-33 Strategic Marketing-Lecture33 32m
  • Video class: Mod-01 Lec-34 Strategic Marketing-Lecture34 59m
  • Video class: Mod-01 Lec-35 Strategic Marketing-Lecture35 1h02m
  • Video class: Mod-01 Lec-36 Strategic Marketing-Lecture36 1h02m
  • Video class: Mod-01 Lec-37 Strategic Marketing-Lecture37 46m

This free course includes:

31 hours and 40 minutes of online video course

Certificate of course completion

Exercises to train your knowledge

100% free, from content to certificate

QR Code - Baixar Cursa - Cursos Online

This online course can only be accessed through the Cursa App. Download it using the QR code or the links below:

Install the app now

to access the course
  • Study for free!

    Here you never pay! Not even for the certificate, because everything in the app is 100% free!

  • Improve your resume!

    There are more than 4,000 free courses for you to study anything that interests you!

  • Free Digital Certificate!

    Complete the course and issue your internationally recognized Digital Certificate free of charge.

Course comments: Management - Strategic Marketing

Students found the free online course very good, helpful, and easy to learn. They appreciated the professor’s clear communication style, which made advanced marketing concepts simple and interesting. Overall, feedback was highly positive and enthusiastic.

Mousumi Mondal

very good

sasere glory seyifunmi

every easy to learn . sir thanks for being this opportunity up, it really helps me

Harshit Sharma

It was very helpful and intresting, advance marketing course. Sir have made this course look very easy, because of his way of communication and style.

Felices Almira Cris

it's nice

Sushmita Harne

very good

sakshi sharma

good

Amit kumar Tamrakar

Awesome course

More free courses at Management

Download the App now to have access to + 3300 free courses, exercises, certificates and lots of content without paying anything!

  • 100% free online courses from start to finish

    Thousands of online courses in video, ebooks and audiobooks.

  • More than 48 thousand free exercises

    To test your knowledge during online courses

  • Valid free Digital Certificate with QR Code

    Generated directly from your cell phone's photo gallery and sent to your email

Cursa app on the ebook screen, the video course screen and the course exercises screen, plus the course completion certificate

+ 9 million
students

Free and Valid
Certificate

60 thousand free
exercises

4.8/5 rating in
app stores

Free courses in
video and ebooks