Duration of the online course: 4 hours and 32 minutes
4.4
(5)
Strong management is a career advantage in any industry, whether you supervise a small team, lead a project, or want to understand how organizations make decisions. This free online course gives you a clear, modern foundation in what managers do, why it matters, and how to apply core concepts to real workplace situations. You will learn how effective management turns goals into coordinated action, aligns people and resources, and keeps an organization responsive when conditions change.
You will explore how management work differs across levels of an organization and how responsibilities shift from setting direction to executing strategy. Along the way, you will connect classic and influential viewpoints on management to today’s challenges, building a deeper understanding of leadership behaviors, organizational design, and what helps teams perform consistently. You will also examine how ethics and social responsibility shape long-term business outcomes, developing a stronger sense of how values, stakeholder expectations, and moral reasoning influence choices managers make under pressure.
Because great management is not only about ideas but also about action, you will practice turning priorities into well-formed objectives, using goal-setting approaches that drive commitment and measurable progress. You will strengthen your planning and decision-making skills with structured methods that help you define problems clearly, evaluate options rationally, and avoid common pitfalls. The course also introduces widely used strategic analysis tools that support smarter assessments of situations, markets, and competitive dynamics—useful whether you work in operations, marketing, entrepreneurship, or nonprofit environments.
To help you think like a manager who can thrive in uncertainty, you will learn to scan and interpret external environments, distinguishing broad forces that shape industries from the immediate players that influence day-to-day performance. You will also discover how organizations approach innovation over time and what conditions make creativity more likely in real workplaces, enabling you to contribute ideas and improvements in a way that fits business realities.
With short videos and knowledge checks, this course is designed for beginners and busy learners who want a credible introduction they can apply immediately. By the end, you will be able to communicate management concepts with confidence, make more disciplined decisions, and approach leadership and strategy with a practical toolkit you can use throughout your career.
Video class: Introduction to Management: A Look Into the Management Process
05m
Exercise: Which of the following best represents the four functions that are crucial for successful management?
Video class: The Management Hierarchy: A Look Into the Different Levels of Management
08m
Exercise: Which type of manager is responsible for executing goals set by top management and coordinating resources across business units?
Video class: Mintzberg's Managerial Roles
09m
Exercise: According to Henry Mintzberg's managerial roles framework, which of the following is NOT one of the categories of roles that managers serve in an organization?
Video class: Frederick Winslow Taylor's Scientific Management
08m
Exercise: What was considered the major threat to American society by Frederick Winslow Taylor?
Video class: Administrative Management and Henri Fayol's 14 Principles of Management
09m
Exercise: Which one of Fayol's Management Principles states that employees should have the right and the power to give orders and assume responsibility?
Video class: Weber's Bureaucratic Management
07m
Exercise: What is a key characteristic of Weber's ideal bureaucracy?
Video class: Episode 146: The General Environment: What It Is and How To Evaluate It
09m
Exercise: Which of the following areas is NOT considered a component of the general environment that influences a business according to the content provided?
Video class: Episode 147: The Specific Environment: What It Is and How to Evaluate It
09m
Exercise: What is the main difference between a business's general and specific environment?
Video class: Episode 148: Evaluating External Environments: Analyzing the General and Specific Environments
05m
Exercise: Which of the following processes is essential for managers to stay updated on changes in the external environment that could impact their organization?
Video class: Episode 149: Kohlberg's Stages of Moral Development
08m
Exercise: What stage of moral development primarily focuses on society's expectations?
Video class: Social Responsibility Perspectives: The Shareholder and Stakeholder Approach
07m
Exercise: According to Milton Friedman's perspective on business social responsibility, which statement best describes his view?
Video class: Episode 112: Introduction to SMART Goals: How to Establish Goals That Create Long-Lasting Commitment
10m
Exercise: What is a key reason for the effectiveness of goal setting?
Video class: Planning in an Organizational Setting
06m
Exercise: What is the primary role of middle managers in the multi-level planning process of a business?
Video class: The Rational Decision Making Model
07m
Exercise: What is the first step in the rational decision-making model?
Video class: Episode 153: The Rational Decision Making Model, Part 2
03m
Exercise: What is the rationale behind generating as many alternatives as possible during the rational decision-making process?
Video class: Introduction to the SWOT Analysis: The Art of Conducting a Situational Analysis
07m
Exercise: What is SWOT Analysis used for?
Video class: How the Boston Consulting Group (BCG) Growth-Share Matrix Works
15m
Exercise: In the context of the BCG Matrix, which category would a company's product fall into if it has a small market share in a market characterized by high growth rates?
Video class: Porter's Five Forces of Analysis: How to Determine the Attractiveness of an Industry
13m
Exercise: Which force from Porter's Five Forces focuses on the ability of suppliers to control prices within an industry?
Video class: Episode 154: Innovation and the S-Curve: Why More Money Doesn't Always Lead to Greater Improvements
07m
Exercise: What does the 's-curve' in the S-curve of innovation represent in the context of technological development?
Video class: Episode 155: Establishing Creative Work Environments
07m
Exercise: Which factor is identified as negatively impacting creativity in work environments?
4 hours and 32 minutes of online video course
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Course comments: Introduction to Management
Zola Thulsaram Ngubo
Simple and informative.
Zola Thulsaram Ngubo
Straight and informative.