The Language of Japanese Business Emails: Phrases, Formalities, and Flow

Structure, keigo, and polite expressions are key to writing effective Japanese business emails that convey professionalism and cultural awareness.

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Article image The Language of Japanese Business Emails: Phrases, Formalities, and Flow

Introduction
In today’s global economy, effective email communication is crucial in the Japanese business world. Whether you are corresponding with clients, negotiating with partners, or reporting to your superiors, crafting a polished business email in Japanese reflects your professionalism and understanding of Japanese business culture. In this article, we will explore essential phrases, basic structures, and common formalities that make Japanese business emails successful and culturally appropriate.

Understanding Japanese Business Email Structure
Japanese business emails tend to follow a structured format, promoting respect and clarity. Knowing the typical steps can help you communicate efficiently:

  • Subject Line (件名, kenmei): Keep it concise and relevant.
  • Greeting (挨拶, aisatsu): Open with a polite greeting that often refers to the recipient’s well-being or expresses gratitude.
  • Self-Introduction (自己紹介, jikoshoukai): Briefly introduce yourself if you haven’t corresponded before.
  • Main Message (本文, honbun): State your main purpose, explain details clearly and respectfully.
  • Closing (結び, musubi): End with polite phrases and well-wishes, followed by your signature.

Key Formal Phrases in Japanese Business Emails
Using set expressions is essential. Here are some core phrases:

  • いつもお世話になっております。
    Itsumo osewa ni natte orimasu.
    Thank you for your continued support.
  • ご連絡いただきありがとうございます。
    Gorenraku itadaki arigatou gozaimasu.
    Thank you for your reply/contact.
  • お忙しいところ恐れ入りますが、
    Oisogashii tokoro osoreirimasu ga,
    Sorry to trouble you when you are busy, but…
  • どうぞよろしくお願いいたします。
    Douzo yoroshiku onegai itashimasu.
    Best regards / I look forward to your cooperation.

Politeness Levels and Keigo
Japanese business communication relies heavily on keigo (敬語), or honorific language. Keigo includes three main forms:

  1. Sonkeigo (尊敬語): Respectful language for actions of the recipient (e.g., ご覧になる goran ni naru – “to see”).
  2. Kenjougo (謙譲語): Humble language for your own actions (e.g., 拝見する haiken suru – “to see”).
  3. Teineigo (丁寧語): Polite language (e.g., です/ます endings).

Using the appropriate keigo is vital for establishing trust and respect.

Common Mistakes and How to Avoid Them
Some frequent pitfalls include:

  • Forgetting to use polite forms or mixing them inconsistently.
  • Writing overly direct requests, which can seem rude.
  • Omitting greetings or closings, making your message abrupt.

Take time to review templates and model emails before hitting send.

Conclusion
Mastering the structure, formalities, and key phrases of Japanese business emails will help you communicate clearly and professionally. Familiarize yourself with keigo, practice with real examples, and always show gratitude and respect for best results. Over time, you’ll find that polite and effective communication opens the doors to successful business relationships in Japan.

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