Introduction to Business Japanese Etiquette

Master formal greetings, keigo, and etiquette to present a polished image in Japanese business settings and build lasting professional relationships.

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Estimated reading time: 3 minutes

Article image Introduction to Business Japanese Etiquette

Business Japanese is more than just a set of vocabulary and grammar patterns—it is a gateway to understanding the unique professional culture of Japan. Politeness, indirect communication, and formality play a crucial role in everyday interactions in Japanese workplaces. Whether you are attending meetings, writing emails, or making phone calls, mastering business etiquette is as important as having strong language skills.

Understanding Keigo: The Language of Respect
Keigo, or honorific language, forms the foundation of professional communication in Japanese. It is divided into three categories: sonkeigo (respectful language), kenjōgo (humble language), and teineigo (polite language). Each is used depending on the context and the relationship between the speakers. For example, when addressing clients or superiors, it is common to use respectful expressions like irasshaimasu instead of the more casual kimasu for “to come.”

Common Formal Greetings and Introductions
First impressions matter in Japanese business culture. Simple yet formal greetings set the right tone. Some essential phrases include:

  • Hajimemashite — Nice to meet you
  • Yoroshiku onegaishimasu — I look forward to working with you
  • Osewa ni natte orimasu — Thank you for your support

Business Card Exchange (Meishi Koukan)
The exchange of business cards is a formal ritual in Japan. Always present your business card with both hands and ensure that the text faces the recipient. When receiving a card, accept it with both hands, take a moment to read it, and never write on it or put it away immediately during the meeting.

Email and Telephone Etiquette
Written and spoken business communication in Japan follows strict norms. Business emails should always start with a polite greeting and end with a formal closing phrase, such as yoroshiku onegaishimasu or otsukaresama desu. When answering the telephone, use a company greeting, introduce yourself, and ask for the caller’s name and purpose politely.

Tips for Succeeding in Japanese Business Settings

  • Listen carefully: Japanese communication often relies on subtle cues. Pay attention to tone, context, and body language.
  • Use appropriate levels of formality: Err on the side of caution and maintain politeness in all interactions.
  • Show humility: When in doubt, use humble expressions and non-verbal cues to show respect.
  • Be punctual: Arriving on time is a sign of professionalism and respect in Japanese culture.

Learning business Japanese etiquette takes practice and patience, but understanding these protocols will boost your confidence and open up new professional opportunities in Japan.

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