Interactive tutorials
Learn by doing with interactive content, images, videos, audio and exercises. Pick a subject and put the knowledge into practice during the tutorial.
Learn to use customer evidence to identify audience segments, choose a priority group, and create a practical target audience brief. Connect your audience’s needs to relevant marketing channels and messages, then plan how to test your assumptions.
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Evaluate a simple business investment using net present value, internal rate of return, and payback. Calculate key results, apply decision rules, compare conflicting signals, and explain how uncertain assumptions affect a recommendation.
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Learn to recognize entrepreneurial opportunities, connect customer problems to valuable solutions, and plan a small, responsible test. Use evidence to decide whether to continue, adapt, or stop an idea.
Start tutorialCursa tutorials break each subject into small steps. Along the way you find explanations, images, videos, audio and interactive exercises to put the knowledge into practice. All of them are free.
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