Interactive tutorials
Learn by doing with interactive content, images, videos, audio and exercises. Pick a subject and put the knowledge into practice during the tutorial.
Design privacy-conscious remarketing and lookalike audience strategies, translate them into platform targeting controls, and evaluate their incremental business impact. Use realistic cases to practice segmentation, seed selection, campaign planning, experimentation, and optimization without requiring access to an advertising account.
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Plan a connected top-, middle-, and bottom-of-funnel campaign by matching audience intent with content, calls to action, and measurable goals. Use funnel data to identify a bottleneck and recommend a focused improvement.
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Learn to use customer evidence to identify audience segments, choose a priority group, and create a practical target audience brief. Connect your audience’s needs to relevant marketing channels and messages, then plan how to test your assumptions.
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Evaluate a simple business investment using net present value, internal rate of return, and payback. Calculate key results, apply decision rules, compare conflicting signals, and explain how uncertain assumptions affect a recommendation.
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Create a coherent business plan that connects customer evidence, competitive positioning, marketing, operations, and financial projections. You will learn to document assumptions, estimate funding needs, evaluate risks, and tailor an executive summary to your intended reader.
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Learn to recognize entrepreneurial opportunities, connect customer problems to valuable solutions, and plan a small, responsible test. Use evidence to decide whether to continue, adapt, or stop an idea.
Start tutorialCursa tutorials break each subject into small steps. Along the way you find explanations, images, videos, audio and interactive exercises to put the knowledge into practice. All of them are free.
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