To provide excellent customer service, it is essential that the professional is aware of the competition. This means knowing who the main competitors of the company you work for are, what their strengths and weaknesses are, and how they are positioning themselves in the market.
Having this knowledge is important for several reasons. First, it allows the attendant to offer a more personalized and efficient service to the customer. Knowing what options are available on the market, it can help the customer to choose the product or service that best meets their needs and expectations.
In addition, knowing the competition also helps the attendant to be better prepared to deal with customer objections and complaints. If he knows what the competitors' weaknesses are, he can use that information to show the customer why the company he works for is a better choice.
Another positive point of knowing the competition is that it can help the company to differentiate itself in the market. If the agent knows what competitors are offering and how they are positioning themselves, he can help the company create a marketing and service strategy that is more effective and attractive to customers.
Finally, knowing the competition is important because it allows the company to always be up to date on trends and changes in the market. If the attendant knows what competitors are doing, it can help the company adapt more quickly to new demands and offer products and services that are in line with customer expectations.
