Knowledge of sales techniques
Página 37
Knowledge of sales techniques is essential for excellent customer service. You must understand that the purpose of a sale is not just to deliver a product or service, but to meet the customer's needs and ensure their satisfaction.
For this, it is necessary to know the sales techniques and apply them properly. Some of these techniques include:
- Active listening: listen carefully to the customer and understand their needs;
- Argument: present convincing arguments so that the customer understands the value of the product or service;
- Empathy: putting yourself in the customer's shoes and understanding their emotions and feelings;
- Product knowledge: know in detail the product or service offered, its features and benefits;
- Overcoming objections: knowing how to deal with customer objections and present solutions;
- Closing: lead the sale to close, naturally and without pressuring the customer.
In addition, it is important to have the ability to adapt sales techniques to the customer's profile. Each customer is unique and has their own needs and preferences. Therefore, it is necessary to be able to identify the customer's profile and adapt the sales approach according to their characteristics.
Finally, it is important to remember that knowledge of sales techniques should not be used in a manipulative or aggressive way. The goal is always to meet the customer's needs and ensure their satisfaction, not just to make a sale.
Now answer the exercise about the content:
_What is one of the sales techniques mentioned in the text?
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