Chapter 19: How to promote specials or promotions
One of the most valuable skills a waiter can possess is the ability to effectively sell specials or promotions. Not only does this increase the restaurant's revenue, but it can also improve the customer experience by introducing them to something new and exciting to try. Here are some tips on how to do this effectively.
1. Get to know the details
Before you can sell a special dish or a promotion, you need to know all the details. This includes the ingredients, preparation method, taste, presentation and price. If possible, try the dish or promotional item so you can describe it authentically and enthusiastically.
2. Highlight the value
When promoting a special dish or promotion, highlight the value the customer will receive. This could include a high-quality meal at a reduced price, the opportunity to try something new and unique, or the chance to get a popular item at a lower price.
3. Use compelling descriptions
The words you use to describe the special dish or promotion can make a big difference in a customer's decision to try it. Use compelling, detailed descriptions that make the customer imagine the flavor, texture, and presentation of the dish. Avoid using jargon or technical terms that the customer may not understand.
4. Be enthusiastic
Your enthusiasm can be contagious. If you seem excited about the special dish or promotion, the customer is more likely to be too. Don't be afraid to express your enthusiasm in an authentic and genuine way.
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5. Offer pairing suggestions
If the special dish or promotion is a meal, consider offering pairing suggestions. This might include a drink or wine that complements the flavors of the dish, or an appetizer or dessert that completes the meal. This not only increases the sale but also improves the customer experience.
6. Be honest
While it's important to be enthusiastic and describe the dish or promotion in an appealing way, it's also crucial to be honest. If a customer asks if you like the dish or if it's popular, give an honest answer. Honesty will build trust with the customer and make them more likely to trust your recommendations in the future.
7. Practice
Selling special dishes or promotions is a skill that can be perfected with practice. Try different approaches and see what works best for you and the customers you interact with. Over time, you will become more confident and effective in promoting specials and promotions.
In short, promoting specials or promotions is an important part of a waiter's job. It requires detailed knowledge, genuine enthusiasm, compelling descriptions, pairing suggestions, honesty, and practice. By mastering these skills, you can increase restaurant revenue and improve the customer experience.
