27. How to build relationships with regular customers

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27. How to build relationships with regular customers

Building relationships with regular customers as a waiter is an essential skill for any hospitality professional. Regular customers are the backbone of any restaurant business, and as a server, you have an important role to play in creating and maintaining these valuable relationships.

The first thing you need to understand is that building relationships with regular customers is not just about being friendly and helpful. It's about understanding your customers' needs and wants, and then going above and beyond to meet them. This requires empathy, patience and a true passion for serving.

For starters, always make an effort to remember the faces and names of your regular customers. This can be challenging, especially if you work in a busy restaurant, but it's a skill you can develop over time. When you greet a customer by name, it shows that you value them and have an eye for detail.

Next, try to learn the preferences of your regular customers. If you know that a customer always orders a certain dish or drink, for example, you can suggest variations on that item that they might like. Or, if you know that a customer always comes to the restaurant on a certain day of the week or time of day, you can make an effort to be available to serve them.

Another way to build relationships with regular customers is through effective communication. This means not only listening to what your customers are saying, but also responding in a way that shows you understand and care. For example, if a customer tells you they're celebrating a birthday or other special event, you can offer a freebie or small gift to help make the occasion even more memorable.

Finally, remember that building relationships with regular customers is an ongoing process. It's not something you can do once and then forget about. You need to be constantly looking for ways to improve your customers' experience and make them feel valued. This could mean learning new skills, like wine service techniques or mixology, or simply striving to be the best waiter you can be.

In conclusion, building relationships with regular customers is a vital part of a waiter's job. By striving to understand and meet your customers' needs, you will not only increase customer satisfaction, but you will also help ensure the longevity and success of your restaurant. Remember, a happy customer is a returning customer, and there is nothing more valuable to a hospitality business than that.

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