16. Creation of posts and pages

Creating Posts and Pages on WordPress

WordPress is a robust and flexible platform, widely used for creating websites and blogs. One of the most important features of WordPress is the ability to create and manage posts and pages. Both are essential for building the content of your website, but they have different characteristics and purposes. In this chapter, we'll explore how to create and manage posts and pages efficiently, from basic to advanced.

Understanding Posts and Pages

Before we dive into creating posts and pages, it's important to understand the difference between them:

• Posts: are generally used for dynamic content, such as blog articles, news, and updates. They are listed in reverse chronological order (newest first) and can be organized into categories and tags.
• Pages: are static and are not associated with a specific date. They are used for content that does not change frequently, such as contact information, about us, or services pages.

Creating Posts in WordPress

To create a new post, follow these steps:

1. Access your WordPress admin panel and click on 'Posts' > 'Add New'.
2. Type the title of your post in the top field and start writing or pasting the content into the text editor.
3. Use the formatting options to add headers, lists, links and other elements to your post.
4. Add images or other media files by clicking the 'Add Media' button.
5. Select or create categories and tags to help organize and search your posts.
6. Set up the featured image, which will visually represent your post in lists and summaries.
7. Before publishing, you can preview the post by clicking 'Preview'.
8. When you're ready to publish, click 'Publish'.

Working with the Block Editor (Gutenberg)

The block editor, known as Gutenberg, brought a new way to build content in WordPress. With it, you can add and organize blocks of content, such as paragraphs, images, galleries, buttons, and more. See how to use it:

• Adding Blocks: Click the '+' button to add a new block. Choose the type of block you want to add and start editing the content.
• Customizing Blocks: Each block has its own customization options, which can be accessed in the sidebar or in the block itself.
• Reordering Blocks: You can drag and drop blocks to reorder them, or use the movement arrows to adjust their position.

Creating Pages in WordPress

The page creation process is similar to that of posts. To create a new page:

1. In the admin panel, click on 'Pages' > 'Add New'.
2. Fill in the page title and add content using the block editor.
3. Personalize the page with images, videos and other media elements.
4. Define a page template, if available in your theme, to change the appearance of the page.
5. Configure the page order if necessary to adjust its position in menus and lists.
6. Preview and publish the page when you are satisfied with the result.

SEO and Content Optimization

When creating posts and pages, it is crucial to consider search engine optimization (SEO). This includes:

• Write compelling and informative titles and meta descriptions.
• Use relevant keywords in content, titles and descriptions.
• Ensure your images have descriptive alt tags.
• Use internal links to connect your content and improve navigation.

SEO plugins like Yoast SEO or All in One SEO Pack can help you optimize your content easily.

Advanced Tips

For advanced users, here are some additional tips:

• Slug Customization: Customize the slug (URL) of your posts and pages to improve readability and SEO.
• Shortcodes: Use shortcodes to add custom functionality to your content without the need for coding.
• Custom Fields: Use custom fields to add extra information and metadata to your posts and pages.
• Page Builders: Consider using page builders like Elementor or Beaver Builder for finer design control.

Conclusion

Creating posts and pages is an essential part of managing a WordPress website. Mastering this skill allows youê present your content effectively and attractively to your visitors. Remember, practice makes perfect, so keep experimenting and learning to improve your WordPress skills.

With the tips and techniques presented in this chapter, you are well equipped to start creating posts and pages that not only inform and engage your readers, but also contribute to the overall success of your website.