17.9. Creating short videos for social media: Uploading and sharing videos on social media

In module 17.9 of our Social Media Design e-book course using Adobe Illustrator, we will cover a very relevant topic today: creating short videos for social media. We will learn about the importance of short videos, how to create them using Illustrator and, finally, how to upload and share them on social media.

Short videos have become an essential tool for digital marketing. They are attractive, engaging and can convey a large amount of information in a short period of time. Additionally, social networks such as Instagram, Facebook, and Twitter have algorithms that favor video content, making them an excellent way to reach a larger audience.

To start creating short videos, you'll first need a concept. This concept can be anything that you believe will be interesting or useful to your audience. It could be a tutorial, a tip, a trick, a product review, a customer testimonial, etc. Once you have your concept, you can start creating your video in Adobe Illustrator.

Adobe Illustrator is a powerful tool that can be used to create stunning videos. However, to make the most of this tool, you will need to have a good understanding of how it works. In this course, we will guide you step-by-step through the process of creating a short video in Illustrator. We'll cover everything from creating your storyboard to animating your video.

Once your video is complete, the next step will be to upload and share it on social media. This is a relatively simple process, but there are a few things you need to keep in mind. Firstly, you need to ensure that your video is in the correct format. Most social networks prefer videos in MP4 format, but some may accept other formats as well.

Secondly, you need to write a compelling description for your video. This description should give your viewers an idea of ​​what to expect from your video and encourage them to watch it. Additionally, you should include any relevant hashtags to help increase your video's visibility.

Finally, you'll need to decide when to share your video. Timing can be an important factor in determining how many people will view your video. You should try to share your video when your audience is most active on social media.

In summary, creating short videos for social media is a valuable skill that can help increase your online presence. With the help of Adobe Illustrator and the tips and tricks we share in this course, you will be able to create stunning videos that will attract and engage your audience. So what are you waiting for? Start creating today!

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42Creating short videos for social media: Analysis of video metrics and performance

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