17.12. Creating short videos for social media: Creating videos with smartphones
The advent of digital technology and the popularization of social networks have transformed the way we communicate and share information. One of the most effective ways to communicate and engage the public on social media is through short videos. This chapter of our Social Media Design e-book course using Adobe Illustrator will guide you on how to create short videos for social media using your smartphone.
Why short videos?
Short videos are effective because they are easy to consume and share, making them an ideal medium for reaching and engaging audiences. They are especially popular on social media platforms like Instagram, Facebook and TikTok, where visual content is king.
Why use smartphones?
Smartphone video creation is an affordable and convenient way to produce high-quality content. Most modern smartphones come equipped with high-resolution cameras that can rival professional cameras in terms of image quality. Additionally, there are countless apps available that allow you to edit and enhance your videos right on your device.
Creating short videos with your smartphone
1. Planning: Before you start filming, plan what you want to communicate with your video. Write a script and make a storyboard to help visualize the end result.
2. Camera Setup: Set your smartphone to record in high definition mode. Use a tripod to ensure your video is stable and shake-free.
3. Lighting: Lighting is a crucial aspect of creating videos. Try filming in a well-lit location or use external lights to ensure your video is clear and visible.
4. Recording: When recording, make sure the main subject of your video is in the center of the frame. Use the rule of thirds to help compose your scenes. Keep your videos short and to the point to keep your audience interested.
5. Editing: After recording, use a video editing app on your smartphone to trim any unnecessary footage, add music or sound effects, and adjust the color and exposure of your video.
6. Publishing: Once you have your video finished, it's time to share it on social media. Make sure to include a compelling description and relevant keywords to help your video get discovered by your target audience.
Conclusion
Creating short videos for social media with smartphones is a valuable skill in the digital age. With practice and creativity, you can produce engaging video content that captures your audience's attention and increases engagement on social media. Remember, the key to creating effective videos is keeping your target audience in mind and creating content that is relevant and interesting to them.
Next Chapter
In the next chapter, we'll explore how you can use Adobe Illustrator to create eye-catching graphics to complement your videos and further increase engagement on your social media.
