17.5. Creating short videos for social media: Creating graphics and animations for videos

17.5. Creating Short Videos for Social Media: Creating Graphics and Animations for Videos

In today's digital world, creating short videos for social media has become an essential skill for any graphic designer. With the popularity of platforms like Instagram, TikTok and YouTube, the demand for compelling and engaging video content has never been higher. In this chapter, we'll explore how you can use Adobe Illustrator to create stunning graphics and animations for your social media videos.

Understanding the Audience and the Platform

Before you start creating graphics and animations, it's essential to understand your audience and the platform you're using. Each social media platform has its own guidelines and preferred video formats, and your audience may have specific preferences in terms of style and content. For example, Instagram videos are usually square or vertical and up to a minute long, while YouTube videos are horizontal and can be much longer.

Choosing the Right Colors and Fonts

Choosing the right colors and fonts is crucial to creating attractive graphics and animations. In Adobe Illustrator, you can use the color palette to choose colors that complement your brand and video content. Fonts should be readable and attractive, and you should try to maintain consistency by using the same font family throughout your content.

Graph Creation

With Adobe Illustrator, you can create vector graphics that can be scaled to any size without losing quality. This is especially useful for creating logos, icons, and other graphic elements that can be used in your videos. You can use the drawing and shape tools to create your own graphics, or you can import existing images and illustrations.

Graphic Animation

After you create your graphics, you can animate them to add movement and visual interest to your videos. Although Adobe Illustrator is not animation software, you can export your graphics to Adobe After Effects to animate them. In After Effects, you can add movement, rotation, scaling, and other animations to your graphics to create dynamic, engaging videos.

Export to Social Networks

Once you've created and animated your graphics, you'll need to export them in a format suitable for social media. Most social media platforms prefer videos in MP4 format with a frame rate of 30 fps. In Adobe Media Encoder, you can choose the export settings that best suit your platform and target audience.

Conclusion

Creating short videos for social media is a valuable skill for any graphic designer. With Adobe Illustrator, you can create eye-catching graphics and animations that will help your videos stand out from the crowd. Remember to always keep your audience and the platform you're using in mind, and don't be afraid to experiment and get creative with your designs.

Next page of the Free Ebook:

38Creating short videos for social networks: Inclusion of subtitles and texts

3 minutes