17.2. Creating short videos for social media: Choosing video content

Module 17.2 of our Social Media Design Course using Adobe Illustrator is dedicated to creating short videos for social media. In this module, we'll explore how to choose video content, a crucial aspect of social media design that can make the difference between a video that goes viral and one that is ignored by users.

Before we start creating the video, it's important to understand that the video content must be relevant to the target audience. This means that the content must be interesting, useful and engaging for the audience you are trying to reach. Content should also be authentic and reflect the brand or person behind the video.

One of the first things you need to do when choosing video content is to define the objective of the video. The objective may be to educate, inform, entertain, persuade, or a combination of these. Once you've defined the goal, you can start thinking about content ideas that will help you achieve it.

For example, if the purpose of the video is to educate, the content could be a tutorial or a demonstration. If the goal is to entertain, the content could be a joke, a funny story or a viral challenge. If the objective is to inform, the content could be news or an update about an event or product. If the goal is to persuade, the content could be a customer testimonial or a product review.

Another important thing to consider when choosing video content is the video format. The format of the video may vary depending on the social media platform where it will be published. For example, on Instagram, videos can be published in the feed, in stories, on IGTV or on Reels. Each of these formats has its own guidelines and limitations, so you need to take that into consideration when choosing video content.

Also, you need to consider the length of the video. The ideal video length may vary depending on the social media platform and type of content. For example, on Twitter, videos can be up to 2 minutes and 20 seconds long, while on Instagram, videos in the feed can be up to 1 minute long, videos on IGTV can be up to 10 minutes long for most users. users and up to 1 hour long for larger accounts, and videos on Reels can be up to 30 seconds long.

Finally, when choosing video content, you need to consider the quality of the video. Video quality can have a huge impact on how your video is perceived by users. Therefore, it is important to ensure that the video is of high quality, with good lighting, clear sound and sharp images.

In short, choosing video content is a crucial part of creating short videos for social media. By considering your target audience, video objective, video format, video length, and video quality, you can create a video that will be interesting, useful, and engaging for your audience, helping to increase engagement and visibility on social media.

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35Creating short videos for social media: Planning and creating a script

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