Body language

Body language is one of the fundamental skills for excellent customer service. Through non-verbal communication, it is possible to transmit trust, empathy and security, essential elements for a positive interaction with the customer.

One of the most important aspects of body language is posture. Maintaining an upright and relaxed posture conveys security and confidence to the client. In addition, it is important to maintain eye contact, showing interest and attention in what the customer is saying.

Another relevant aspect is the facial expression. Smiling is one of the most effective ways to show empathy and friendliness, as well as being a sign of openness to customer communication. It is important, however, that the smile is natural and sincere, avoiding appearing forced or false.

Hand management is also an important element of body language. Excessive movements or sudden gestures can convey anxiety or nervousness, which can cause discomfort in the client. On the other hand, smooth, controlled gestures can help convey confidence and reassurance.

Finally, it is important to remember that body language must be in tune with verbal communication. Facial expressions, gestures and posture must be consistent with the words used, so that the message transmitted is clear and effective.

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