In an increasingly digital world, it is crucial for any newcomer to digital marketing to have access to useful tools and resources that can help optimize the effectiveness of their campaigns. Here are 37 tools and resources you should consider:
1. Google Analytics
This is an essential tool for understanding user behavior on your website and optimizing your digital marketing campaigns.
2. SEMRush
A complete SEO tool that helps analyze keywords, competition, and more.
3. Moz
Another powerful SEO tool that helps you track keyword rankings, optimize pages, and understand site performance.
4. HubSpot
A complete digital marketing platform offering marketing automation features, CRM, email marketing, SEO and more.
5. MailChimp
An email marketing tool that lets you create, send, and track email campaigns.
6. Hootsuite
A social media management platform that helps you schedule posts, monitor mentions, and analyze social performance.
7. Buffer
Another social media management tool that lets you schedule posts and analyze social performance.
8. Canva
A graphic design tool that lets you create eye-catching images for your digital marketing campaigns.
9. Ahrefs
This SEO tool helps you track backlinks, keywords, brand rankings, and more.
10. Google AdWords
An online advertising platform where you can create ads to appear in Google search results.
11. Facebook Ads Manager
A platform to create, manage and track ads on Facebook.
12. Instagram Ads
A platform to create, manage and track ads on Instagram.
13. LinkedIn Ads
A platform to create, manage and track ads on LinkedIn.
14. Twitter Ads
A platform to create, manage and track ads on Twitter.
15. Buzzsumo
A tool to find out what content is popular by topic or on your website.
16. Yoast SEO
A WordPress plugin to optimize your website for search engines.
17. Trello
A project management tool that helps you organize your tasks and collaborate with your team.
18. Slack
A communication tool that facilitates collaboration with your team.
19. Asana
Another project management tool that helps you organize your tasks and collaborate with your team.
20. Google Trends
A tool that shows the latest Google trends, data and visualizations.
21. Google Keyword Planner
A tool that helps you discover new keywords related to your business.
22. Unbounce
A tool that helps you create, test, and optimize landing pages.
23. Crazy Egg
A tool that offers heatmaps and session recordings to understand user behavior on your website.
24. SurveyMonkey
A tool to create and send surveys to your audience.
25. Google Tag Manager
A tool that makes it easy to manage marketing tags on your website without having to modify the code.
26. Bitly
A tool to shorten, track and optimize your links.
27. Sprout Social
A social media management tool that helps you monitor, respond to, and measure social interactions.
28. WordPress
A content management platform that allows you to create and manage your own website or blog.
29. Shopify
An eCommerce platform that allows you to create and manage your own online store.
30. hotjar
A tool that offers heatmaps, session recordings and surveys to understand user behavior on your website.
31. Wistia
A video hosting platform that allows you to create, manage and share videos for your digital marketing campaigns.
32. Google Search Console
A tool that helps you monitor and optimize your site's presence in Google's search results.
33. Screaming Frog
An SEO tool that helps you track and analyze your website's technical SEO.
34. Grammarly
An online tool that corrects grammatical and spelling errors in your content.
35. Zapier
A tool that allows you to automate tasks between different applications and online services.
36. Google Drive
A cloud storage platform that lets you store, share, and collaborate on documents online.
37. CoSchedule
A management tool content that helps you plan, create, and promote your content.
These tools and resources can help simplify and streamline your digital marketing campaigns, making it easier for you to achieve your goals and maximize your return on investment.
