App Store Optimization (ASO) is a critical strategy for app developers and digital marketers. It is a set of techniques aimed at improving the visibility of an app in the app stores and increasing the conversion rate. Among the various ASO techniques, backlinking plays a significant role, especially with regards to app ranking. However, it is important to note that backlinking has a more significant impact on the Google Play Store than the Apple App Store.
Backlinking is an SEO strategy that involves getting links from other sites to yours. In the context of ASO, backlinking refers to getting links to your app's page in the app store. These links can come from a variety of places such as blogs, app review sites, social media, and other relevant sites.
The Google Play Store takes into account the quantity and quality of backlinks when determining an app's ranking. This means that the more high-quality backlinks an app has, the better chance it has of ranking higher in search results. Therefore, it is essential for app developers to focus on getting high quality backlinks to increase app visibility.
However, getting backlinks is not an easy task. It requires a well-planned strategy and meticulous execution. Here are some tips that may help:
1. High Quality Content: The first step to getting backlinks is to create high quality content that is relevant to your app. This can be in the form of blogs, articles, infographics, videos, etc. The content must be informative, engaging and useful to the target audience. This will increase the chance that other sites will link to your content.
2. Guest blogging: Guest blogging is another great way to get backlinks. This involves writing guest posts for other relevant blogs or websites and including a link to your app store page. However, it is important to ensure that the website you are writing for is relevant to your application and has good traffic and domain authority.
3. Public Relations and Outreach: Public relations and outreach can be very effective in gaining backlinks. This could involve sending press releases to news sites and blogs, reaching out to relevant influencers and bloggers, and asking for app reviews.
4. Social networks: Social networks can also be used to get backlinks. This may involve promoting your app on various social media platforms and including a link to your app store page in your posts and profiles.
5. Participation in online forums and communities: Participating in relevant online forums and communities can also be a great way to gain backlinks. This can involve participating in discussions, answering questions, and including a link to your app's app store page in your posts.
In conclusion, backlinking is a vital part of the ASO strategy. While it is most effective for Android apps on the Google Play Store, it can still be useful for iOS apps on the Apple App Store. However, it's important to remember that the quality of the backlinks is more important than the quantity. Therefore, it is essential to focus on getting high quality backlinks from relevant and authoritative websites.
