Copywriting is an essential skill in the world of digital marketing. It is the art of persuading the reader, listener or viewer to take a specific action, be it to buy a product, subscribe to a newsletter, test a service or any other action that benefits the business. Here are 27 successful copywriting case studies to inspire and guide beginners in the art of copywriting.
1. The Dollar Shave Club
Dollar Shave Club is famous for its viral launch video, which was a prime example of copywriting. They used humor and simple language to explain their razor blade subscription service. The result? Over 12,000 people signed up in the first 48 hours.
2. Old Spice
Old Spice is another brand that used effective copywriting in their "The Man Your Man Could Smell Like" campaign. They used humor and an unexpected approach to reinvigorate the brand and attract a new audience.
3. Everlane
Everlane is a fashion brand that uses effective copywriting to convey its mission of transparency and quality. They use simple, straightforward language to explain the value of their products, which has helped them build a loyal customer base.
4. Airbnb
Airbnb uses copywriting to tell stories about hosts and travelers. They use these stories to convey the benefits of using Airbnb, which builds trust and brand connection.
5. Apple
Apple is known for its minimalist and powerful copywriting. They use simple, straightforward language to highlight the benefits of their products, which helps them stand out in a competitive market.
6. Nike
Nike is a brand that uses effective copywriting to inspire and motivate its customers. His tagline "Just Do It" is one of the best-known examples of effective copywriting.
7. Innocent Drinks
Innocent Drinks is a brand that uses copywriting to convey its fun and friendly personality. They use humor and simple language to connect with their customers, which helps them stand out in a saturated market.
8. Buffer
Buffer is a software company that uses copywriting to clearly explain the benefits of their product. They use simple, straightforward language to show how their software can help companies save time and improve efficiency.
9. Slack
Slack is another software company that uses effective copywriting to explain the benefits of their product. They use stories and examples to show how Slack can improve communication and collaboration in the workplace.
10. Warby Parker
Warby Parker is an eyewear brand that uses copywriting to convey its mission to provide high quality eyewear at an affordable price. They use simple, straightforward language to explain the value of their products, which has helped them build a loyal customer base.
11. Mailchimp
Mailchimp is an email marketing platform that uses copywriting to clearly explain the benefits of its service. They use simple, straightforward language to show how Mailchimp can help businesses grow and connect with their customers.
12. Lyft
Lyft is a ride-sharing company that uses copywriting to tell stories about drivers and passengers. They use these stories to convey the benefits of using Lyft, which builds trust and brand connection.
13. Casper
Casper is a mattress brand that uses copywriting to convey its mission to provide a good night's sleep. They use simple, straightforward language to explain the value of their products, which has helped them build a loyal customer base.
14. Squarespace
Squarespace is a website building platform that uses copywriting to clearly explain the benefits of its service. They use simple, straightforward language to show how Squarespace can help businesses build beautiful, functional websites.
15. Spotify
Spotify is a music streaming service that uses copywriting to convey the value of your premium subscription. They use simple, straightforward language to explain the benefits of their service, which has helped them attract millions of premium subscribers.
16. Grammarly
Grammarly is a grammar checking tool that uses copywriting to clearly explain the benefits of your product. They use simple, straightforward language to show how Grammarly can help people improve their writing.
17. Dropbox
Dropbox is a cloud storage service that uses copywriting to clearly explain the benefits of its service. They use simple, straightforward language to show how Dropbox can help people easily store and share files.
18. Amazon Prime
Amazon Prime is a subscription service that uses copywriting to convey the value of your subscription. They use simple, straightforward language to explain the benefits of their service, which has helped them attract millions of subscribers.
19. GoPro
GoPro is an action camera brand that uses copywriting to convey the excitement and adventure of using its products. They use simple, straightforward language to show how GoPro can help people capture their adventures.
20. Canva
Canva is a graphic design tool that uses copywriting to clearly explain the benefits of your product. They use simple, straightforward language to show how Canva can help people easily create beautiful designs.
21. hubspot
Hubspot is a marketing platform that uses copywriting to clearly explain the benefits of its service. They use simple, straightforward language to show how Hubspot can help businesses grow and connect with their customers.
22. Headspace
Headspace is a meditation app that uses copywriting to convey the calm and tranquility of using your product. They use simple, straightforward language to explain the benefits of their membership, which has helped them attract millions of users.
23. Duolingo
Duolingo is a language learning app that uses copywriting to clearly explain the benefits of your product. They use simple, straightforward language to show how Duolingo can help people learn a new language with ease.
24. Trello
Trello is a project management tool that uses copywriting to clearly explain the benefits of your product. They use simple, straightforward language to show how Trello can help teams easily organize and manage projects.
25. Asana
Asana is another project management tool that uses effective copywriting to explain the benefits of your product. They use stories and examples to show how Asana can improve productivity and collaboration in the workplace.
26. Etsy
Etsy is a marketplace platform that uses copywriting to tell stories about sellers and buyers. They use these stories to convey the benefits of using Etsy, which builds trust and brand connection.
27. MasterClass
MasterClass is an online learning platform that uses copywriting to convey the value of its classes. They use simple, straightforward language to explain the benefits of their membership, which has helped them attract millions of students.
These are just a few examples of how effective copywriting can be used to attract and retain customers. Regardless of the product or service you're selling, copywriting is an essential skill that can help you stand out in a competitive market.
