5. SEO (Search Engine Optimization): What It Is and Why It Matters

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5. SEO (Search Engine Optimization): What It Is and Why It Matters

SEO or Search Engine Optimization is a digital marketing strategy that aims to improve the visibility and ranking of a website in search engines such as Google, Yahoo, Bing, among others. The importance of SEO is undeniable, as it is through it that a website can gain organic visibility, that is, without the need to invest in paid advertising.

What is SEO?

SEO is a set of techniques and strategies that are applied on and off the site to improve your position in search engine results. These techniques include optimizing website content, page structure, loading speed, user experience, among other factors.

One of the main goals of SEO is to make the site appear in the top positions of search results for certain keywords. For example, if you have a website that sells shoes, you'd want it to show up in the first results when someone searches for "buy shoes online".

Why is SEO Important?

SEO is important for several reasons. First, most internet users rely on search engines to find information, products or services. Therefore, if your website appears in the first positions of the results, it has more chances of being visited.

Secondly, SEO is a form of digital marketing that generates organic traffic, that is, visitors that come to your website naturally, without the need for paid advertising. This is very valuable as organic traffic tends to have a higher conversion rate, i.e. a higher proportion of visitors who become customers.

Besides, SEO is a long-term strategy. Once your website is optimized it will continue to attract visitors for a long period of time. In contrast, other forms of online advertising such as pay-per-click (PPC) require an ongoing investment.

In short, SEO is an essential part of any digital marketing strategy. It helps to increase your website visibility, attract quality visitors and improve conversion rate. Therefore, if you are starting out in digital marketing, it is important to learn about SEO and apply its techniques on your website.

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66. How to Build an Effective SEO Strategy