13.7. Offline advertising for barbershops: Use of giveaways and merchandising

Offline advertising remains a powerful marketing tool, even in an era dominated by the internet and social media. In the context of barbershops, the use of giveaways and merchandising can be an effective way to attract and retain customers. In this chapter, we will discuss how you can use these techniques to promote your barbershop.

Gifts as a Marketing Tool

Giveaways are an effective form of offline advertising that can help promote your barbershop. They not only please customers but also act as a form of free advertising. Every time a customer uses a gift with your barbershop logo, they are potentially promoting your brand to others.

There are several gift options you can consider. For example, you can give your customers combs or brushes with your barbershop logo on them. These are items that customers are likely to use regularly, which means they will be constantly exposed to your brand. Other gift options could include washcloths, hats, t-shirts or even shaving products.

Additionally, you can use giveaways as a way to encourage customer loyalty. For example, you can establish a loyalty program where customers earn a free gift after a certain number of visits. This not only encourages customers to return to your barbershop, but also rewards their loyalty.

Merchandising for Barbershops

Merchandising is another effective form of offline advertising for barbershops. This involves selling products with your barbershop’s brand. Just like gifts, merchandising serves as a form of free advertising every time a customer uses a product with your brand.

There are several merchandising options you can consider. For example, you can sell t-shirts, hats or bags with your barbershop logo. These are items that customers can use in their everyday lives, which means they are constantly promoting your brand.

In addition, you can sell shaving products with your barbershop's brand. This may include shaving cream, aftershave, or even razors. These are items that customers are likely to use regularly, which means they will be constantly exposed to your brand.

Merchandising can also be an additional source of revenue for your barbershop. By selling products with your brand, you not only promote your barbershop, but also generate profit with each sale.

Conclusion

In summary, using giveaways and merchandising can be an effective way to promote your barbershop. These offline advertising techniques not only please customers but also act as a form of free advertising. Additionally, they can encourage customer loyalty and generate additional revenue for your barbershop. So if you are looking for ways to promote your barbershop, you should definitely consider using giveaways and merchandising.

Next page of the Free Ebook:

52Offline advertising for barbershops: Advertising in local newspapers and magazines

3 minutes