Competitor analysis is an essential part of App Store Optimization (ASO). By understanding what your competitors are doing and how they are doing, you can identify opportunities and threats, as well as identify best practices that you can apply to your own application. Here are the steps to perform an effective competitor analysis for ASO.
1. Identify your competitors
First, you need to identify who your competitors are. This not only includes apps that offer the same features as yours, but also apps that are competing for similar keywords or are in the same app category. There are several ASO tools available that can help you identify your competitors.
2. Analyze your competitors' keywords
Once you've identified your competitors, the next step is to analyze your keywords. This includes the keywords they are using in their titles, descriptions and keyword tags. Again, there are several ASO tools that can help you do this. By analyzing your competitors' keywords, you can identify which keywords are most competitive and which offer opportunities for you to stand out.
3. Analyze your competitors' ratings and reviews
An app's ratings and reviews are a key indicator of its performance. By analyzing your competitors' ratings and reviews, you can identify areas where they are doing well and areas where they are facing challenges. This can help you identify opportunities to improve your own application.
4. Analyze your competitors' visualization strategy
An app's preview, which includes its icon, screenshots, and preview videos, plays an important role in a user's decision whether or not to download an app. By analyzing your competitors' visualization strategy, you can identify which elements are working well and which aren't, and use that information to improve your own visualization strategy.
5. Analyze your competitors' upgrade strategy
Applications that are regularly updated tend to perform better than those that are not. By analyzing the frequency and impact of your competitors' updates, you can identify opportunities to keep your own app fresh and relevant.
6. Analyze your competitors' pricing strategy
The price of an app can have a big impact on its ability to attract and retain users. By analyzing your competitors' pricing strategy, you can identify opportunities to price your own application competitively.
7. Analyze your competitors' promotion strategy
Promoting an app, which includes its presence on social media, public relations and advertising, can have a big impact on its visibility and downloads. By analyzing your competitors' promotion strategy, you can identify opportunities to promote your own app more effectively.
In summary, competitor analysis is an essential part of App Store optimization. By understanding what your competitors are doing and how they are doing, you can identify opportunities and threats, as well as identify best practices that you can apply to your own application.
