Hiring an app store app optimization (ASO) specialist can be challenging, especially if you're not familiar with the field. However, it is a crucial step to ensure your app is discovered and downloaded by potential users. Here are some tips on how to hire an ASO expert for your Android and iOS apps.
1. Understand what ASO is
ASO, or App Store Optimization, is the process of optimizing mobile apps to rank higher in the app store. This can involve a number of strategies, including choosing the right keywords, creating a compelling app description, and getting positive user reviews. An ASO specialist will have a deep understanding of these strategies and know how to implement them effectively.
2. Research potential candidates
There are many ASO specialists available, so you need to do your research to find the right one. Look for professionals who have proven ASO experience and who can provide examples of applications they've helped optimize. You can also ask colleagues for recommendations or use freelancer sites to find potential candidates.
3. Ask specific questions
When interviewing potential ASO experts, ask specific questions to gauge their experience and knowledge. Ask about their ASO strategies, how they measure success and what tools they use. You should also ask about their experience with Android and iOS apps, as ASO strategies can vary between the two platforms.
4. Ask for references
A good ASO specialist should be able to provide references from previous clients. Contact these references and ask about their experiences. This can give you an idea of what to expect if you hire this specialist.
5. Consider the cost
The cost of hiring an ASO specialist can vary widely, depending on their experience and the specific needs of your application. Be sure to discuss the cost upfront and get a quote in writing. Remember that ASO is a long-term investment, so you may not see immediate results.
6. Check your technical skills
The ASO is not just about keywords and application descriptions. It also involves understanding app store algorithms, analyzing data, and making adjustments based on that data. Therefore, it is important that the ASO specialist you hire has strong technical skills.
7. Assess your communication and interpersonal skills
Finally, it's important that the ASO specialist you hire is someone you can communicate with effectively. They must be able to explain their strategies in a clear and understandable way, and be willing to listen to your ideas and concerns. Plus, they should be responsive and accessible whenever you have questions or need updates.
Hiring an ASO specialist is an important decision that can have a big impact on the success of your application. By following these tips, you can find the right expert who can help optimize your app and increase your app store visibility.
